Thursday, July 29th 2010
AMD Surpasses NVIDIA in Discrete Graphics Shipments
AMD has finally surpassed NVIDIA in terms of shipments of discrete graphics (graphics cards), according to market research firm Mercury Research, in a report released on Wednesday. AMD's discrete graphics products held 51% of the discrete graphics market, with NVIDIA slipping down to 49%, in terms of discrete graphics products shipments in Q2 2010. For the same quarter last year, the two were poised at 41% for AMD and 59% for NVIDIA, indicating a significant growth, fruition of AMD's DirectX 11 push of deploying a new-generation lineup that spans all price-points in a span of four months.
For the overall GPU industry, with integrated graphics included, the picture for Q2 2010 looks like Intel holding 54.3%, AMD holding 24.5%, and NVIDIA with 19.8%. Last year, in Q2 2009, NVIDIA held 29.6% versus AMD's 18.2%. NVIDIA's deployment of a DirectX 11 compliant GPU lineup has been rather slow, with only two GPUs and four SKUs deployed so far, starting at $199. NVIDIA does not have the fastest graphics card. On Wednesday, the Santa Clara based company warned that its revenue would fall short of earlier projections (set at the time of Fermi's launch). This announcement came after Apple announced a series-wide transition of graphics chips inside its Macbooks, iMac, and Mac Pro computers to AMD's ATI Radeon from NVIDIA GeForce.
Source:
CNET
For the overall GPU industry, with integrated graphics included, the picture for Q2 2010 looks like Intel holding 54.3%, AMD holding 24.5%, and NVIDIA with 19.8%. Last year, in Q2 2009, NVIDIA held 29.6% versus AMD's 18.2%. NVIDIA's deployment of a DirectX 11 compliant GPU lineup has been rather slow, with only two GPUs and four SKUs deployed so far, starting at $199. NVIDIA does not have the fastest graphics card. On Wednesday, the Santa Clara based company warned that its revenue would fall short of earlier projections (set at the time of Fermi's launch). This announcement came after Apple announced a series-wide transition of graphics chips inside its Macbooks, iMac, and Mac Pro computers to AMD's ATI Radeon from NVIDIA GeForce.
63 Comments on AMD Surpasses NVIDIA in Discrete Graphics Shipments
I've seen 5870 prices in UK drop 10-15% (some more), likewise with 5850's but ATI haven't brought the 5850 down below the initial selling price yet. They'll know if and when the GTX 460 becomes a threat and if need be will lower prices further.
The problem all belongs to the 6 month Fermi delay. A miscalculated step that didnt work. It gave us the GF100 bastard son (meant to be a high performance computing part and to be derived for the gamer market).
The GTX460 is the only 'viable' deriviative to date but it still isn't what it was ever meant to be.
Next round i'm pretty sure will be more revealing but if ATI's next revision (not truly new gen) is out in October, Nv will have problems.
*To clarify, we've had a whole bunch of problematic cards from the GF100 line so this one that actually works quite well(based on a modified reduced polymorph engine and higher shaders?) just seems so much better - G80 it is not.
The results are for Q2. The GTX460 wasn't on the market long enough to really affect them. We'll see Q3 and Q4 (or H2 if you want).
"AMD managed to cram 2.15 billion transistors into 334mm^2, about 6.44 million transistors per mm^2. GF104 has 1.95 billion transistors in 367mm^2, about 5.31 million transistors per mm^2. This means AMD's Evergreen architecture is over 20% more space efficient than GF104 while delivering much more raw performance and vastly more performance per watt."
Where's the 320 figure come from? Admittedly my source can be rubbished for being from CD at S/A but if you're going to go off and call it BS before reading it, please dont argue. www.semiaccurate.com/2010/07/21/gf104gtx460-has-huge-die/
And the 1GB parts are £20 cheaper and do not perform on par with 5850. The overclocked parts do and we also know the 5850 overclocks too.
www.techpowerup.com/reviews/MSI/GeForce_GTX_460_Cyclone_OC_768_MB/10.html
(I use crysis as ironically it's a TWIMTBP game).
Look, lets not all get sabre rattly. People with green shirts need to accept that NV screwed up with Fermi. If they had got it out on time and managed the power/heat issues, it'd all have been different -but they didnt, end of story. It's not a pissing contest - it's a sad fact.
New balls please.
Even when ATi have the innovated and efficient products as you put it, it still takes sometime for that to bake in. :ohwell:
There are many people that swear by Physx and CUDA without knowing what these are good for, sadly. :shadedshu
I wonder if they will focus more on raw power this time around or the same as they usually do with power consumption and energy efficiency.
a) this news matters little to anybody who isn't a stockholder or an accountant.
b) the 460 seems like a very good card.
c) Nvidia should stop preventing us from using a discrete PhysX card along with an ATI card. They may stand to make money from future "budget" DX11 cards that could be used as PhysX cards, so easing up a little on the proprierary approach may be to everyone's advantage, so why not? Hopefully this news will encourage them to take a different approach, if not, well slap it into them, I hope the trend continues.
Yes, you can OC the HD5850, but you'll need to "overclock" the fan too, making it impossible to live with. This is not the case with the GTX460...
Interestingly you forgot to comment on my last remark:Is this a good enough ball for you?
Shall we discuss the mac effect when ATI is used instead of NV?
I will say one thing.
NOBODY SHOULD WISH EITHER COMPANY TO FAIL. We've seen the opportunistic side of ATI when Fermi didnt appear and it kept prices artificially high - I dont like that. So it's in all out interests for NV to come good.
WE NEED COMPETITION.
My next card will be whatever is coolest and far better than my current set up without consuming much more power. I'll buy red or green...simples.
ATI has stated that they're still supply limited, and as such, haven't dropped prices on the 5800 series. As soon as they are no longer supply limited (regardless if it's due to increased supply or decreased demand due to 460), they will drop the price and the 460 will no longer be such a good buy.
The GTX 460 is only such a good buy because nVidia knew they needed to compete on price. nVidia is not making as much on the 460 as ATI is on the 5800 series.
But Regardless. This is good for us. If ATI makes lots of money, then AMD has resources for more R&D making better processors (because we know we need more competition in CPUs).
If ATI decides they don't need as much money then we've got a price war on our hands in the GPU space.
nVidia has finally stepped up to the plate with the GF104. I don't think it'll be a home run, but we'll at least see them start loading the bases.
www.techpowerup.com/reviews/MSI/GeForce_GTX_460_Cyclone_OC_768_MB/31.html
www.hexus.net/content/item.php?item=25391&page=13
www.anandtech.com/show/3809/nvidias-geforce-gtx-460-the-200-king/19
www.tomshardware.com/reviews/geforce-gtx-460-gf104-fermi,2684-14.html
There are other sites that match it but the conditions are pretty solid: an overclocked 1GB model will match in many games the performance of a stock clocked HD5850. A cheap 1GB GTX460 is £187 in UK, the cheapest HD 5850 is £211. A good overclock on a HD5850 can perform close to 5870, out of touch of the 460.
But here's the money shot, if back in Nov 09, these cards were out at the same price point as now I'd have probably bought 2 x GTX 460's (overclocked and 1GB) instead of my HD 5850's. But they weren't and a 5970 still beats GTX460 sli'd (read reviews) - and 2 x 5850 = 5970.
Nuff said.
However, this is undeniably a good thing. Once Nvidia catches up, AMD will have gained a siginificant amount of market share and therefore will appeal to a greater audience than before. This is not to say that prices will immediately change, but every company has taken the same strategy at one point or another.
No competition = charge whatever they want with no decrease until there is competition. Simple as that. Even though AMD is the underdog, they are still all about profits just like any other company. With all that said, I really do hope Nvidia kicks it into high gear so that we consumers can benefit from the result.