Tuesday, September 20th 2011

Gigabyte Responds to MSI's Bluff Call

A little earlier this month, MSI's PR team dished out a presentation in which they claimed that Gigabyte was misleading buyers into thinking that as many as 40 of its recently-launched motherboards were "Ready for Native PCIe Gen.3". MSI tried to make its argument plausible by explaining what exactly goes into making a Gen 3-ready motherboard. The presentation caused quite some drama in the comments. Gigabyte responded with a presentation of its own, in which it counter-claimed that those making the accusations ignored some key details. Details such as "what if the Ivy Bridge CPU is wired to the first PCIe slot (lane switches won't matter)?"
In its short presentation with no more than 5 slides, Gigabyte tried to provide an explanation to its claim that most of its new motherboards are Gen 3-ready. The presentation begins with a diplomatic-sounding message on what is the agenda of the presentation, followed by a disclaimer that three of its recently-launched boards, Z68X-UD7-B3 & P67A-UD7/P67A-UD7-B3, lack Gen 3 readiness. This could be because those boards make use of a Gen 2 NVIDIA nForce 200 bridge chip, even the first PCI-E x16 slot is wired to that chip.

The next slide looks to form the key component of Gigabyte's rebuttal, that in motherboards with just one PCI-E x16 slot, there is no switching circuitry between the CPU's PCI-E root-complex and the slots, and so PCI-E Gen 3 will work.

The following slides explain that in motherboards with more than one PCI-Express x16 slot wired to the CPU, a Gen 3 switch redirects the unused x8 PCIe lanes from the
second slot to the first card slot for full x16 PCIe graphics bandwidth. But then MSI already established that barring the G1.Sniper 2, none of Gigabyte's boards with more than one PCI-E x16 slot has Gen 3 switches.

Likewise, it explained in the following slides about how Gen 3 switches handle cases in which more than one graphics card is wired to the CPU. Again we'd like to mention that barring the G1.Sniper 2, none of Gigabyte's 40 "Ready for Native PCIe Gen.3" have Gen 3 switches.

The last slide, however, successfully rebuts MSI's argument. Even in motherboards with Gen 2 switches, a Gen 3 graphics card can run in Gen 3 mode, on the first slot, albeit at electrical x8 data rate. Sure, it's not going to give you PCI-Express 3.0 x16, and sure, it's going to only work for one graphics card, but it adequately validates Gigabyte's "Ready for Native PCIe Gen.3" claim from a purely logical point of view.

Now that Gigabyte entered the debate, the onus on Gigabyte will now be to also clarify that apart from the switching argument, all its "Ready for Native PCIe Gen.3" have Gen 3-compliant electrical components, which MSI claimed Gigabyte's boards lack in this slide.
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64 Comments on Gigabyte Responds to MSI's Bluff Call

#26
garyinhere
What end result does MSI have for "trying" to slam gigabyte other than nipping at it's heals to get attention from the public. Then when Msi got that attention in this forum it goes off on it's members cause they were smart enough to question the "hidden" company rep... Lots of shady business if you ask me and makes me not want to deal with them at all
Posted on Reply
#27
dir_d
I like these two companies slinging mud at eachother. It shows that both these companies are hungry and want to cater to the public. This also debunks marketing gimmick and i now know if i buy a gigabyte board it will run at 8x 3.0 which is 16x 2.0 and only on 1 slot. The more bickering the more truth will come out and consumers win.
Posted on Reply
#28
cadaveca
My name is Dave
btarunrASRock didn't get itself involved. It just sensed the situation and spammed us with the same PCIe Gen3 PR material it sent us months ago when it launched its Gen 3 motherboards.
Yesh, that, to me, IS involved. I am refering to the original PR stuff knocking Gigabyte and ASUS.

I am pretty sure that situations like this is why companies don't comment on unreleased products. This is one situation where they feel justified to comment on PCIe 3.0, because the products are "out", but really, there is not one complete PCIe 3.0 solution, from CPU/Controller, to board, to PCIe 3.0 device.


All we have is boards. And everyone can't seem to agree what makes up PCIe 3.0...33% of any problem does not make for a good answer..only 33% of an answer.

If they cannot agree, then what does this mean for compaitbiltiy with PCIe 3.0 devices for the consumer?

Is there differing PCIe 3.0 specifications? BEcuase this stuff seems to hint there may be, or, in the very least, since OEMs cannot agree what PCIe 3.0 is, board-wise, does any such specification even exist?

I mean, OK, i know PCI-SIG as said it's piece already. But because most info isn't public domain, this is almost like these guys are commenting on stuff not out yet.


I dunno WTF to think...realyl what i want to do is ask each and every one of thees companies for thier PCIe 3.0 boards, and do a big round up of what each OEM calls PCIe 3.0, and what the real physical differences are.
garyinhereWhat end result does MSI have for "trying" to slam gigabyte other than nipping at it's heals to get attention from the public. Then when Msi got that attention in this forum it goes off on it's members cause they were smart enough to question the "hidden" company rep... Lots of shady business if you ask me and makes me not want to deal with them at all
I do not agree with your synopsis of what went down, but I do agree with the sentiment.
Posted on Reply
#29
TheMailMan78
Big Member
dir_dI like these two companies slinging mud at eachother. It shows that both these companies are hungry and want to cater to the public. This also debunks marketing gimmick and i now know if i buy a gigabyte board it will run at 8x 3.0 which is 16x 2.0 and only on 1 slot. The more bickering the more truth will come out and consumers win.
No it doesn't. It delegitimizes (is that a word?) both companies. Its stupid. Its like the old days of Sega vs. Nintendo. Remember the tag line "Genesis does what Nintendon't". Its trash marketing and it shows nether company has anything innovative to offer....OR they do and their marketing department is full of A-holes.

As a matter of fact I know Gigabytes department is full of them. They stole my TPU BC2 logo.

Posted on Reply
#30
garyinhere
next time sign it or GTFO lols... pretty much what i was wanting to say about mudslinging ect... to the point of sending a rep in the forums to spread the drama

Posted on Reply
#31
btarunr
Editor & Senior Moderator
cadavecaYesh, that, to me, IS involved. I am refering to the original PR stuff knocking Gigabyte and ASUS.
As long as they don't mention anyone, not even "our competitors", it doesn't count as an involvement. All they said was along the lines of "there seems to be a heightened sense of public interest in Gen3, here, chew on our Gen 3 PR material all over again."

Besides, it doesn't matter. Nobody actually wrote about that.
Posted on Reply
#32
cadaveca
My name is Dave
btarunrAs long as they don't mention anyone, not even "our competitors", it doesn't count as an involvement. All they said was along the lines of "there seems to be a heightened sense of public interest in Gen3, here, chew on our Gen 3 PR material all over again."

Besides, it doesn't matter. Nobody actually wrote about that.
I was refering to this(SORRY, but replacing on letter from OEM name with an asterisk is no diff than any of this, IMHO. They even directly called out ASUS):

Posted on Reply
#33
btarunr
Editor & Senior Moderator
cadavecaI was refering to this(SORRY, but replacing on letter from OEM name with an asterisk is no diff than any of this, IMHO. They even directly called out ASUS):

lab501.ro/wp-content/uploads/2011/08/7-580x580.jpg
I think they redacted that slide after ASUS/GB took issue with it.
Posted on Reply
#34
TheMailMan78
Big Member
cadavecaI was refering to this(SORRY, but replacing on letter from OEM name with an asterisk is no diff than any of this, IMHO. They even directly called out ASUS):

lab501.ro/wp-content/uploads/2011/08/7-580x580.jpg
Yup. Just like I said. Genesis does what Nintendon't. Trash is trash. They all need a new marketing division. Ill be happy to take over any of them and show them how its done with class.
Posted on Reply
#35
Easy Rhino
Linux Advocate
this thread is already turning out awesome.
Posted on Reply
#36
cadaveca
My name is Dave
btarunrI think they redacted that slide after ASUS/GB took issue with it.
Ah. I see. But once the cat is out of the bag, it's very hard to get it back in.;)
Posted on Reply
#37
ensabrenoir
really

Where else could you go for so much knowledge and entertainment at the same time? It like college all over again. Isn't the internet just the greatest! What would we be doing without it? Thanks. Al Gore and his college budies for inventing the world wide web!!!! :roll:
Posted on Reply
#38
TheLostSwede
News Editor
TheMailMan78Yup. Just like I said. Genesis does what Nintendon't. Trash is trash. They all need a new marketing division. Ill be happy to take over any of them and show them how its done with class.
If you want me to, I can put you in touch with them (all the board makers that is), so you better freshen up that CV...
Posted on Reply
#39
TheMailMan78
Big Member
cadavecaAh. I see. But once the cat is out of the bag, it's very hard to get it back in.;)
Even the fonts they use suck. I have a hard time believing anything written in a crappy font.
Posted on Reply
#40
JrRacinFan
Served 5k and counting ...
I will just sit back and watch Gen 2.0 still be enough for current cards.
Posted on Reply
#41
Disparia
A third challenger appears!

I take issue with Gigabytes use of the phrase "PCIe graphics slot" when in fact, they are not limited to graphic cards! Your marketing is bunk, bunk I say!
Posted on Reply
#42
Jegergrim
TheMailMan78No it doesn't. It delegitimizes (is that a word?) both companies. Its stupid. Its like the old days of Sega vs. Nintendo. Remember the tag line "Genesis does what Nintendon't". Its trash marketing and it shows nether company has anything innovative to offer....OR they do and their marketing department is full of A-holes.

As a matter of fact I know Gigabytes department is full of them. They stole my TPU BC2 logo.

www.bjorn3d.com/Material/revimages/motherboards/G1sniper2/g1-killer_logo.jpg
That sucks man..

Is it just me or is Gigabytes defense rather...weak? MSI's call on bluff still pretty much holds as far as I'm concerned, not that I'm pro-either company, but either I read the news wrongly, or there seems to be pretty little truth in Gigabytes PCI-E 3.0 ready claim, it doesnt fully support it.
Posted on Reply
#43
Velvet Wafer
Dammit, am i the only one that still hopes, that all of these split-tongues, some day will be not existant anymore, because they have eaten each other alive?

I want Bulldozer,for months on,and its gets delayed,delayed,delayed... like airplane flights during a snowstorm.

This stresses me out already..... and then some trivial people try to promote some (currently) trivial technology, and cry and shake their fingers in the air over each other,dramatizing each other,
as they are all histrionic liars.

Give me Fire, and give me Ammo, please.

I shall end it.:banghead:
Posted on Reply
#44
TheMailMan78
Big Member
Velvet WaferDammit, am i the only one that still hopes, that all of these split-tongues, some day will be not existant anymore, because they have eaten each other alive?

I want Bulldozer,for months on,and its gets delayed,delayed,delayed... like airplane flights during a snowstorm.

This stresses me out already..... and then some trivial people try to promote some (currently) trivial technology, and cry and shake their fingers in the air over each other,dramatizing each other,
as they are all histrionic liars.

Give me Fire, and give me Ammo, please.

I shall end it.:banghead:
The planet will be very lonely when you are the only person walking the Earth with that mentality even if I see where you are coming from :toast:. You'll be like a lil German dandelion Omega man. Not that its a bad thing. :laugh:
Posted on Reply
#45
N.E.A
Ok, Gonna stick with ASUS :P
Posted on Reply
#46
ensabrenoir
noooooooooooooooooooooooooooooooooo!!!!!!!!!!!!!!! !!!
Velvet WaferDammit, am i the only one that still hopes, that all of these split-tongues, some day will be not existant anymore, because they have eaten each other alive?

I want Bulldozer,for months on,and its gets delayed,delayed,delayed... like airplane flights during a snowstorm.

This stresses me out already..... and then some trivial people try to promote some (currently) trivial technology, and cry and shake their fingers in the air over each other,dramatizing each other,
as they are all histrionic liars.

Give me Fire, and give me Ammo, please.

I shall end it.:banghead:
Almost..........almost......one thread without the "B" word almost:banghead::laugh:
Posted on Reply
#47
El_Mayo
newtekie1No, not really, the extra features are pretty useless to everyone really...
What are the extra features?
Posted on Reply
#48
Velvet Wafer
TheMailMan78The planet will be very lonely when you are the only person walking the Earth with that mentality even if I see where you are coming from :toast:. You'll be like a lil German dandelion Omega man. Not that its a bad thing. :laugh:
That was not a generalisation on humanity, rather on egoistic,materialistic businesspeople, that sold their soul for printed paper. And dumb people, which think they are smart, even if they continously fail... and the worst of them all, that are the people, that are both. ;)
ensabrenoirAlmost..........almost......one thread without the "B" word almost:banghead::laugh:
Im sorry:o... i was an AMD person for quite a few years... and if AMD takes SO long to release something which should have been there for years already... then, that makes me a little aggressive:mad:.... but should i find out, that in all this time, with all that R&D, they again created a deadbirth like the phenom 1 was, then i will openly burn my AMD lanyard and document it for future generations!:banghead::banghead::banghead: So be it!;)
Bulldozer is a plague already, maybe AMD intended that...:D
Posted on Reply
#49
cdawall
where the hell are my stars
Posted on Reply
#50
micropage7
TheMailMan78No. I don't want to own ether of their products because of this childish BS. You can call a competitor out without pointing fingers. Have a little class people.
agree
some do that just to say 'im the 1st one and you follow me' and its about prestige that we lead other follow :shadedshu
Posted on Reply
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