Kingston Technology saw a significant growth in its DRAM module shipments, of 20 percent, in 2011. This growth comes despite tough competition and a generally hostile market in 2011 (not because of lack of demand, but oversupply). Kingston told the press that its 20% DRAM shipments growth allowed it to mitigate the impact of plummeting DRAM prices in 2011-12. In addition to quality entry-level bulk DRAM modules, and bleeding-edge HyperX DRAM modules for gaming and enthusiast PCs, Kingston said it would focus on enterprise-grade DRAM for servers and workstations, which yield higher margins. Kingston maintained its 50% worldwide market-share in 2011, maintaining its market dominance.