Friday, October 19th 2012

Consumer Electronics Industry Announces Ultra High-Definition

The next generation of so-called "4K" high-definition display technology for the home – giant-screen TVs with more than eight million pixels of resolution, four times the resolution of today's high-definition televisions – will be called "Ultra High-Definition" or "Ultra HD," connoting its superiority over conventional HDTV, according to the Consumer Electronics Association (CEA).

CEA's Board of Industry Leaders unanimously voted yesterday to endorse the consensus opinion of CEA's "4K" Working Group recommending the term "Ultra High-Definition" and related performance attributes. The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television and display technology beginning to roll out this fall. The vote came during the Board's meeting at CEA's annual CEO Summit and Board Retreat held here through Friday.

The Working Group, now known as the CEA Ultra HD Working Group, was formed earlier this year to bring a wide array of stakeholders together to discuss how best to define and educate consumers about this new technology.

"Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality," said Gary Shapiro, president and CEO, CEA. "This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs."

The consumer electronics industry's new designation for Ultra HD products was the result of extensive consumer research conducted by CEA's market research group. "Ultra HD" consistently rated highest in terms of helping consumers understand the technology and in communicating the technology's superior viewing experience.

The group also defined the core characteristics of Ultra High-Definition TVs, monitors and projectors for the home. Minimum performance attributes include display resolution of at least eight million active pixels, with at least 3,840 horizontally and at least 2,160 vertically. Displays will have an aspect ratio with width to height of at least 16 X 9. To use the Ultra HD label, display products will require at least one digital input capable of carrying and presenting native 4K format video from this input at full 3840 x 2160 resolution without relying solely on up-converting.

"Under CEA's leadership, the Ultra HD Working Group spent the majority of the summer meeting and discussing how to bring this technology to market," said CEA Ultra HD Working Group Chairman Gary Yacoubian, president and CEO of Specialty Technology/SVS. "We discussed and debated two important steps, the name and recommended attributes, in a forum that allowed a variety of key stakeholders, manufacturers, retailers, broadcasters and Hollywood professionals to lend their voices. As we educate and raise awareness among consumers, I look forward to working with our robust committee to pave the way for a successful rollout of Ultra HD."

"TVs remain highly sought after and were the second most frequently mentioned device on consumer wish lists this holiday season, behind only tablets," said Shapiro. "There has never been a greater time to be a consumer of televisions and displays. You can select from a wide array of choices offering outstanding high-definition picture quality, an amazing 3D experience, and interconnectivity within and outside of the home. And now we are proud to present Ultra HD for those consumers who want tomorrow's next-generation of displays and televisions, today."

Ultra HD technology will be prominently displayed at the upcoming 2013 International CES, the world's largest and most important annual consumer technology trade show, which will be held January 8-11, 2013, in Las Vegas.
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35 Comments on Consumer Electronics Industry Announces Ultra High-Definition

#1
EzioAs
I always hate it when they name something like "Ultra" ,"Full" and whatnot.
Just name it HD 3.0 or something like that.
Posted on Reply
#2
Fourstaff
by: EzioAs
I always hate it when they name something like "Ultra" ,"Full" and whatnot.
Just name it HD 3.0 or something like that.
Shall we go back to VGA, XGA, WXGA, QVGA etc instead?
Posted on Reply
#3
xBruce88x
Or just Ultra Definition instead of this Ultra High stuff. My room mate is gonna be pissed... He just spent about $900 for what he thinks is the latest and greatest. (it was an open-box item)
Posted on Reply
#4
Kreij
Senior Monkey Moderator
HD 3.0 would not market well as it would mean nothing to consumers.
Ultra HD will work much better even if they don't know what it means. They will assume Ultra is better than Full in some manner, and they would be right.

These device will be crazy expensive when they hit the market and should come down to reasonable levels in 3 - 5 years when the adoption levels increase ... at which point we will be seeing something like Mega HD. lol

@XBruce : $900 is cheap. When 55" TVs hit the market they were over $10K and were not 1080p.
I got mine for $900 which is still a decent price for that large of a television.
Posted on Reply
#5
Chevalr1c
by: Fourstaff
Shall we go back to VGA, XGA, WXGA, QVGA etc instead?
Hell yes! It would bring an end to all the marketing BS and hopefully better informed consumer (because they kinda have to acquire).
Posted on Reply
#6
Fourstaff
by: Chevalr1c
Hell yes! It would bring an end to all the marketing BS and hopefully better informed consumer (because they kinda have to acquire).
Nope, you will just give them an alphabetic soup and they will pick one randomly. Its still a common (for me) to meet people who thinks that 4gb 5450 graphics is way better than 7850 1GB.
Posted on Reply
#7
Chevalr1c
But it is way better for the average Joe/Jane, becuase it will help them put down energy costs. :rolleyes: A gaming videocard? Why? We have a Playstation.
Posted on Reply
#8
Fourstaff
by: Chevalr1c
But it is way better for the average Joe/Jane, becuase it will help them put down energy costs. :rolleyes: A gaming videocard? Why? We have a Playstation.
Making it any harder to understand is not doing anyone any favours :ohwell:
Posted on Reply
#9
james888
So.... Will this bring down the costs of current hd tvs and monitors. Could the 1440p monitors finally come down and out of korea for the low price ones?
Posted on Reply
#10
Prima.Vera
by: james888
So.... Will this bring down the costs of current hd tvs and monitors. Could the 1440p monitors finally come down and out of korea for the low price ones?
Let's hope so, but I don't think so for a couple of years....:ohwell:
Posted on Reply
#11
cadaveca
My name is Dave
OK, great, but can I get a single VGA that can do 2560x1600 in games decently(ie, >60 FPS), first?
Posted on Reply
#12
Fourstaff
by: cadaveca
OK, great, but can I get a single VGA that can do 2560x1600 in games decently(ie, >60 FPS), first?
Depends on game in question. I believe you will be getting over 60fps in Minesweeper no problem.
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#13
Jizzler
Despite the poor naming, bring it on! Bout time we got some resolution up in here.
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#14
Delta6326
I don't get why they say 4"K"... When I see 4k I think "4000", they should say 4X because its 4x 1920*1080=8,294,400
and 3840*2160=8,294,400.

Also would be nice if we could get some GPU's that can actually use this res at realistically good FPS.

Also can't wait for people to start asking 'Is this "4K" HD really 4x better than my 1080p TV!?"
Posted on Reply
#15
qubit
Overclocked quantum bit
This article doesn't look right without a picture. :wtf: :toast:

I like the fact this ultra def is gonna become mainstream, though.
Posted on Reply
#16
james888
by: Delta6326
I don't get why they say 4"K"... When I see 4k I think "4000", they should say 4X because its 4x 1920*1080=8,294,400
and 3840*2160=8,294,400.

Also would be nice if we could get some GPU's that can actually use this res at realistically good FPS.

Also can't wait for people to start asking 'Is this "4K" HD really 4x better than my 1080p TV!?"
Really? I remember reading something about 4k hd being developed and would one day be the normal after 1080p. The article said the resolution of some 40xxx40xx resolution. At the time I thought it was interesting that "they" were saying we would go back to square monitors again.

by: qubit
This article doesn't look right without a picture. :wtf: :toast:

I like the fact this ultra def is gonna become mainstream, though.
If ultra hd is mainstream... What is enthusiast?!?
Posted on Reply
#17
Fourstaff
by: james888

If ultra hd is mainstream... What is enthusiast?!?
The one which comes after UltraHD obviously
Posted on Reply
#18
james888
by: Fourstaff
The one which comes after UltraHD obviously
Ok then... Let me be more specific. What could/will the resolution of enthusiast monitors be if mainstream is ultra hd?
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#19
Fourstaff
by: james888
Ok then... Let me be more specific. What could/will the resolution of enthusiast monitors be if mainstream is ultra hd?
4x of UHD, so 7680x4320. It can be anything though, and its going to be years before we have another standard.
Posted on Reply
#21
james888
by: Fourstaff
It can be anything though
It could be anything but it will probably not be so vastly different than what we got now.
If I were to speculate... enthusiast for 1080p is 1440p. By that same ratio the enthusiast resolution would be 5120*2880. Or would it be 1440p x4 for a 10240*5760?
Posted on Reply
#22
Fourstaff
by: james888
It could be anything but it will probably not be so vastly different than what we got now.
If I were to speculate... enthusiast for 1080p is 1440p. By that same ratio the enthusiast resolution would be 5120*2880. Or would it be 1440p x4 for a 10240*5760?
Once you hit 2160p unless you have a super large screen (>24-27inch) pixel density is going to be high enough for almost all eyes. Makes it very hard to justify more pixels.
Posted on Reply
#23
james888
by: Fourstaff
Once you hit 2160p unless you have a super large screen (>24-27inch) pixel density is going to be high enough for almost all eyes. Makes it very hard to justify more pixels.
I do have to agree. There is a point where it just become unnoticeable. Since when is an enthusiasts job to have justifiable hardware?
Posted on Reply
#24
Prima.Vera
I don't think we are going more than 8K (7680 × 4320) in the next 20 years, even if there are already some Japanese TV prototypes. Talking more than 8K is just SF right now...
Posted on Reply
#25
Eva01Master
by: james888
enthusiast for 1080p is 1440p.
To me if 1080P 16:9 is mainstream the enthusiast would be 1600P 16:10, 1440P 16:9 is the upper echelon of mainstream without being fully enthusiast yet.
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