Wednesday, April 17th 2013

Palit and PC Partner Beat ASUS in Graphics Card Market Share

According to the latest global graphics card market share seen by Taiwanese tech industry observer DigiTimes, Palit Microsystems and PC Partner have each surpassed ASUSTek. The two relegated ASUS to the position of third biggest graphics card vendor by volume. ASUS is a vendor-neutral graphics card vendor, selling both NVIDIA GeForce and AMD Radeon graphics cards; while Palit beat it with a predominantly GeForce-based product stack. Although Palit Microsystems is vendor-neutral on paper, it virtually stopped making AMD Radeon-based products.

Palit Microsystems runs two major brands, Palit, and Gainward, which target different global markets, and are seldom found in the same market. PC Partner, on the other hand, runs Sapphire, which focuses on AMD Radeon products, and ZOTAC, focusing on NVIDIA GeForce. Both Palit Microsystems and PC Partners also contract-manufacture graphics cards for other companies. With the surge of Palit Microsystems and PC Partner, ASUSTek is pushed down to the third place in global market-share, followed by MSI and GIGABYTE.


Source: DigiTimes
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34 Comments on Palit and PC Partner Beat ASUS in Graphics Card Market Share

#1
Aleksander
I have had only great experiences with Palit and would always recommend it everywhere
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#2
Hayder_Master
how is that, i can't imagine that! asus taking the lead by almost everything !
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#3
buggalugs
Interesting. I had a Palit 7900 GS back in the day. Actually I still have it, Its in storage but it still works!!

Not surprised Asus is losing market share with the DCUII coolers(3 slots) but I wouldn't have picked Palit to surpass them. Sapphire is not too surprising but I would have picked MSI or even gigabyte before Palit.
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#4
Dj-ElectriC
Asus was not proud of 2012 and for a good reason. Gigabyte went turbo with sales and became no.1
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#5
RCoon
Gaming Moderator
by: buggalugs
Interesting. I had a Palit 7900 GS back in the day. Actually I still have it, Its in storage but it still works!!

Not surprised Asus is losing market share with the DCUII coolers(3 slots) but I wouldn't have picked Palit to surpass them. Sapphire is not too surprising but I would have picked MSI or even gigabyte before Palit.
Gainward GS and GLH cards are high binned chips. Damned good cards if you ask me, got more overclock than the gigabyte 570
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#6
Aleksander
I never picked Asus, always Palit when I was with Nvidia
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#7
Crap Daddy
There are lots of Palit and Gainward where I live and they usually have the best prices around (Asus being one of the most expensive - wonder why they're on the third position?)
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#8
AlienIsGOD
PC Partner/Sapphire have never let me down in the 8 years i've used them and their prices are always better than Asus's
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#9
Casecutter
by: btarunr
PC Partner, on the other hand, runs Sapphire
If Palit and PC Partners are under the same holding (to make this claim) how can they be considered vendor-neutral, are they not taking Sapphire volume into account? Interestingly PC Partner doesn't list the Sapphire Brand? I suppose PC Partners is just Sapphires’ contract manufacture (a factory facility) and they don’t own/run Sapphire, and why they can't claim them as a "Brand".
http://www.pcpartner.com/En/index.php?m=Brands

While I swear Sapphire and some other are related somebody like VisionTek or Diamond? Because I remember recently seeing a Sapphire cooler and shroud on another AIB that look identical, but I can't find an example today.
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#10
lZKoce
I am having Palit Cards right now. There are cheap and working. Yes, Asus have some unique attributes, but they price them accrodingly and my needs don't go that far usually.
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#11
adulaamin
by: Crap Daddy
There are lots of Palit and Gainward where I live and they usually have the best prices around (Asus being one of the most expensive - wonder why they're on the third position?)
Same where I live. Most if not all the low-end cards for sale on local stores are Sapphire or Palit and most of the sales are on low-end cards. If you ever see an MSI/Asus low-end card here, they'd be more expensive.
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#12
Animalpak
TPU has largely reviewed Palit graphics card !
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#13
AlienIsGOD
by: Casecutter
If Palit and PC Partners are under the same holding
they aren't, its ZOTAC that is under PC Partner.
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#14
Dj-ElectriC
Palit has it's own brands. Gainward, vvikoo
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#15
Eagleye
Asus is usually way more expensive, but has good components and is usually the quieter one.

So maybe brand doesn't matter after all? I mean look at Apple Vs Samsung
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#16
Casecutter
by: Casecutter
Palit and PC Partners are under the same holding
by: AlienIsGOD
they aren't, its ZOTAC that is under PC Partner.
by: btarunr
Palit Microsystems and PC Partner have each surpassed ASUSTek
Ok, I found my mistake... But still not sure how this is on the up-and-up?

So these two separate companies (Palit and PC Partners) have bumped Asus to 3rd in graphics card vendors by volume! That boggles my mind... At least for someone here in the States; Palit/Gainward/Zotac (together) I'd consider a pittance in sales (USA) against Asus, heck even Sapphire.

That said, I might see Palit/Gainward as big in global markets, but to have the ability route Asus with just the two brands of Nvidia offerings! That’s not being denigrate to Nvidia at all, it’s just Asus offer both chip vendors and I’d imagine huge name recognition in Asia/Southeast/Australia ? Then just Zotac, Inno3D, and Manli vs. Asus... they undoubtedly are counting Sapphire in there.
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#17
jagd
Of course sapphire numbers counted for pcpartner , both sapphire and zotac are subsidiary of pcpartner .palit and sapphire has strong presence at asia/europe btw

Palit had problem with AMD/ATI when it launched DDR5 4850 back in the day ,since than it is Nvidia only ,i guess AMD punished palit for that unapproved card

by: Casecutter
they undoubtedly are counting Sapphire in there.
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#18
Tonduluboy
Asus = Expensive

In my location GTX 670 price:
Asus = USD$451 (add $76 can buy GTX 680)
Other Brand = USD$358 (some 330)

Diff = $93

It's only matter of time before Asus wake up n boom we need to drop d price.
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#19
bim27142
Asus is really expensive and I agree, in our location it really is damn expensive! But they make really good hardware as well...

I was using Palit Jetstream 660Ti but downgraded to Asus GTX 660 TOP for the main reason that I like the metal (or hard plastic??) bracket on the Asus card that prevents it from bending. Sadly, I have to downgrade since my budget won't allow me to go still for a 660Ti...
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#21
Re79za70
in Indonesia 670 asus is 460$
while zotac 680 is only 510$ in here so its save to say that asus is very expensive here :ohwell:
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#22
LDNL
First time Palit owner and couldn't be happier. Was the cheapest card but damn it overclocks like a beast.
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#23
birdie
Wut?

I really don't understand why you are all so happy with Palit.

I'm not sure about the present, but in not so distant past a friend of mine replaced three Palit cards, because they all had blown up (I don't know the true reason of failures -the GPUs just needed to be replaced, as repair was deemed unfeasible). Nah, he didn't try to OC them, 'cause he doesn't know how to do that.
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#24
Bjorn_Of_Iceland
Cheap and reliable. No frills and no nonsense card. I had a Palit 480 died on me once (due to my own mishandling), got a replacement within just a week. Made me think, why do I need to pay more if I get the same kind of service from something that is cheaper. Had 2x GTX260, GTX480, GTX580 and GTX680.. all of them were Palit.. had nothing but good experience with it.

Asus lays on frivolous amounts of features that no one needs.. (fancy packaging, fancy branding laced with "extreme gaming vocabulary" prefix and suffix) and asks a fee for it. Heck even the vanilla stock cards are more expensive vs Palit's stock cards.
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#25
adulaamin
by: birdie
I really don't understand why you are all so happy with Palit.

I'm not sure about the present, but in not so distant past a friend of mine replaced three Palit cards, because they all had blown up (I don't know the true reason of failures -the GPUs just needed to be replaced, as repair was deemed unfeasible). Nah, he didn't try to OC them, 'cause he doesn't know how to do that.
Would it also be fair to ask why so many people are happy with Asus when I read this? :p

One reason I'm happy with this news is competition. MSI, Gigabyte, and TUL aren't even in the top three. This kind of news might just make these companies offer cards at a lower price or offer other cheaper alternatives to their more expensive models just to sell more and have the bragging rights to say they are number 1. :)
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