Thursday, May 2nd 2013

NVIDIA GeForce GTX 780 Won't be $500 Cheap: Report

Late last month, we learned that NVIDIA plans to unveil its GeForce GTX 7-series desktop GPU family just a little later this month. According to a new report by SweClockers, the company plans to take full advantage of AMD's lethargy or console-fixation, in launching its next GPU generation much later this year. The premium GeForce GTX 780, which is reportedly based on the GK110 silicon, could command a price much higher than the $499.99 GeForce GTX 680 started out on, when it launched last March.

Pricing of the GeForce GTX 780 could be closer to that of the GeForce GTX TITAN, than today's GTX 680, according to the report. It asks us not to be surprised if the card is priced on-par with the TITAN, making us wonder if TITAN remains NVIDIA's fastest single-GPU graphics card for long, or if NVIDIA is re-branding TITAN to GTX 780, or even if it ends up being the fabled "TITAN Ultra."Source: SweClockers
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100 Comments on NVIDIA GeForce GTX 780 Won't be $500 Cheap: Report

#1
D007
by: MxPhenom 216
That's Okay. I'll Just Get Another 680 For SLI.
My sentiments exactly...
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#2
Casecutter
by: erocker
entire new line out of existing silicon
That not true it seems they're moving their top silicon back into the fold of the existing matrix, like the GTX580 was. Titan wasn't that either really, as they vaulted the GK110 it didn't fit the existing product standing while making it not commercially viable ROI in their existing product pricing stance. So they create the illusion of a demand by going up market and a $1000 price, which now seems to justify the gelding a home at $700-750. 15-20% performance increase for 40-50% more cash. It feels like ruse to influence folk into taking them off their hands and feeling happy they didn’t spend a Grand.

by: erocker
This "7 series" launch will make their shareholders happy.
Yep, finally saying we have a place for these expensive chips we've been binning, for something like last year. Hopefully they can vanquish that flock of Albatross's. Although, I don’t see them leaving in droves. :D
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#3
Crap Daddy
I am personally not too worried about whatever price the 780 will be. Nvidia has found out that they can ask 1000$ for a card and still sell a lot. It's business and it ain't my business.
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#4
MicroUnC
lol

they milk us in turn.
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#5
WhiteLotus
by: btarunr
NVIDIA GeForce GTX 780 Won't be $500 Cheap
When did $500 become cheap?
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#6
Hayder_Master
if it's based on same Titan it will be crappy, high power usage just like old times
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#7
Hizzyshizzylizz
Supply and Demand

by: OnePostWonder
Business as usual.

"LOL no competition? Okay we set the prices!"

It's the price (pun intended?) of little regulation in the States.

Criticism welcome. I really want to believe there exists a justifiable side to it.
If there is a short supply and/or no competition there will be a high price. No-one is forcing you to buy the item, and let me put it this way. If there is no-one willing to pay that high a price for the item then one of two things will happen: the price will come down until the market sees it as a proper price, or they will stop manufacturing them as they do not bring enough of a (or any) profit.

It is rumored the GTX780 is a variant of the Titan, the die is so huge on that chip that there is no possible way they could make money off it priced an $500. After all this is a corporation and they are not here to just break even or to give stuff away, they are here to make money and if it can't be done with a certain product, it will have a very short life-cycle.
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#8
Casecutter
by: Hizzyshizzylizz
if it can't be done with a certain product, it will have a very short life-cycle
In this case as long as they make/need to supply their Tesla product volumes, there will be some amount geldings that need a home. I'd assume today there's probably many fewer chips arriving that aren't able to go directly into Telsa (cash cow) offering. I don't think Nvidia would still be tolerating crappy yields at this size/cost of chip from TSMC. It used to be Nvidia paid TSMC only for good chips, although with the 28Nm TSMC stopped that and Nvidia buys per wafer and works or finds products to sell them. They have to make up for the not only the dudes but even the Lemons. (AMD is in that Boat) They know they’ve amassed a quantity of the 2496 Cuda parts, that they can supply the demand for a enough of a period, and given that supply they figure they can still divest themselves of all at "X" price.
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#9
Mindweaver
Moderato®™
They can charge 2k for this.. I'm happy with my GTX 680! It handles console ports like a champ! Nobody will need a 780 for a single monitor @ 1080p, until we have 4k monitors.. :toast: I hope 4k monitors get here sooner than later, but when they do amd will have something ready and prices will drop.
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#10
Jacez
I'm sorry..

500$ CHEAP..? Isn't that an oxymoron?
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#11
OneCool
by: FrustratedGarrett


Lastly, I happen to have a high IQ, so my opinion matters!

Im with them :roll::roll::roll:
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#12
HumanSmoke
by: Casecutter
Then nothing more than rebadge the GK114's up a rung on the ladder the GTX770 will get the full "1536" Cuda count of the 680, while perhaps a smidgen more clock/boost and other refinements to Dynamic clocks. We'd be lucky if the 770 price would work out a $450, but IDK. Then the 760Ti gets the GTX670 specs and 256-bit and same boost refinements, with a $370 price. The 760 (non-Ti) will base from the current GTX660Ti (1344 Cuda part/192-Bit part) for $280. While what Nvidia plans for the GTX650Ti Boost on down is probably more of the same.
I think your pricing is a little off. If GTX 660Ti is starting to settle at the $250-280 price, then Nvidia aren't going to offer the same card/same performance at a higher price. The same can be said for the GTX 760 Ti/ GTX 670. Why would the new card be priced at $370 when the existing overclocked product sits at a lower price (i.e Gigabyte and MSI )...especially bearing in mind that larger suppliers will further drop prices as the "new" GTX 700's enter the retail channel.
by: Casecutter
I honestly don't think AMD is being "lethargic or has console-fixation" (more banter :shadedshu)
Why? Is it because AMD have an excess of R&D funds and staff and don't need to prioritize their efforts for maximum return? Isn't that the sum total of the text in the Book of Rory ?
by: Casecutter
but saying (in an Italian accent) No please, I insist you's go first... AMD has gone first the last two times and Nvidia's just played "one-up's-man-ship".
I also seem to remember that AMD (taking their cues from Charlie D) was under the impression that a fully enabled Fermi die wasn't possible. AMD have a history of underestimating their competition ( Core 2, GTX 580, GTX 690, GK 110). AMD might be first to cross the line with a new process, but the next series of cards aren't on a new process- just second generation on an existing process, where Nvidia have a reasonable record of late.
by: Casecutter
I sense AMD would rather wait and see what Nvidia does, then could they go all "4870" on them.
;)
You mean AMD are going to wait until a new process node is here?( HD 4870 = 55nm versus GTX 280 on 65nm)
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#13
Casecutter
by: HumanSmoke
GTX 660Ti is starting to settle at the $250-280 price, then Nvidia aren't going to offer the same card/same performance at a higher price.
I think you missed what I said about moving up the ladder... The 760Ti moniker will replace what is the GTX670, that MSRP at $400, and I say they’d be smart to set the new card at $370.

by: HumanSmoke
just second generation on an existing process, where Nvidia have a reasonable record of late
Late yea they where late... with Kepler, Fermi,

by: HumanSmoke
fully enabled Fermi die
Was the first GTX 480... or just bad on power and hot? It wasn't until the GTX580 that they got the full 512 Cuda parts right?

So GTX5X0 weren't re-badges with only slight generation on an existing Fermi process? Don't make this into a AMD/Nvidia thing. Nvidia will take their spin on the floor first. Is AMD holding back because they are limited on R&D staff and funding and need to prioritize their efforts for maximum return? Absolutely, they need to stay lean but having Nvidia go first is probably not a bad thing right now. Just like the GTX5X0 to GTX6X0 what Nvidia sells won't see any bump. So, if AMD can stretch profit from 7XXX series a few months and have still have decently fresh product until the next shrink comes. Who known who has the best plan?
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#14
Fluffmeister
by: Hayder_Master
if it's based on same Titan it will be crappy, high power usage just like old times
Titan doesn't use that much power in the first place. In fact for a 7.1 billion transistor monster it's very good.

Either way... haha!
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#15
TRWOV
Not like I needed more power anyway. The usual suspects will buy this and that's it.
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#16
HumanSmoke
by: Casecutter
I think you missed what I said about moving up the ladder... The 760Ti moniker will replace what is the GTX670, that MSRP at $400, and I say they’d be smart to set the new card at $370.
MSRP at this stage is largely immaterial. It's the actual selling price that consumers are going to notice...including yourself. I didn't see you referencing the HD 7790's MSRP when comparing to the segments pricing- rather you referenced store pricing after mail-in rebate.
In light of that, I count 14 different GTX 670 SKU's under $400, Eleven of which are factory overclocked. Safe to say that MSRP isn't an that much of an indicator.
Now given that you can get a reasonable selection of GTX 670's for $360-370 (w/overclock*), how does an equal performance* GTX 760 Ti make marketing sense at $400 given that GTX 670's aren't going to increase in price once the GTX 760 Ti makes an appearance?....are you expecting the GTX 670 -for example- to increase in price once the new parts arrive?

Historically, this makes no sense whatsoever either. The only part that carries the price premium is the flagship card. The second, third, fourth...tiers are closely matched at a performance-per-price level. The GTX Titan will remain that flagship for Nvidia unless a fully enabled GK 110 GPU enters the GeForce lineup.
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#17
NutZInTheHead
There are always people who buy 1 or 2 or more of these $500+ cards.
For the rest of us, the GTX660 or 66Ti is more than enough to run almost all games at max at 1080p. And thats what most gamers game at.

Nvidia and AMD have and always will continue this trend.
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#19
radrok
Let's hope that ATI launches a nVidia killer GPU so they will be slapped back to earth with pricing.

No one is happy to pay twice what should have been a GTX 680 from the start.
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#20
TheMailMan78
Banstick Dummy
Anyone who spends 500+ bones on a GPU to play console ports deserves everything they get.....or don't get I should say. Pointless GPU is pointless.
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#21
radrok
by: TheMailMan78
Anyone who spends 500+ bones on a GPU to play console ports deserves everything they get.....or don't get I should say. Pointless GPU is pointless.
Find me a sub 500 bones alternative that can play surround 1600p and I'll agree with you :|
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#22
TheMailMan78
Banstick Dummy
by: radrok
Find me a sub 500 bones alternative that can play surround 1600p and I'll agree with you :|
670 will do about 46 FPS with 4xAA at 1600 in BF3. Turn off the AA and it will close in on 60 FPS.
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#23
erocker
by: TheMailMan78
670 will do about 46 FPS with 4xAA at 1600 in BF3. Turn off the AA and it will close in on 60 FPS.
7680x1600? No. He said surround 1600p.
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#24
TheMailMan78
Banstick Dummy
by: erocker
7680x1600? No. He said surround 1600p.
Surround doesn't even work that well. So pay for 500+ GPU that still runs ports like crap. Again....pointless GPU is pointless.
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#25
Bjorn_Of_Iceland
It is on a league of its own indeed. Much like 8800GTX was priced back then.. so I am not surprised about this one which smashes current AMD gpu.
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