Wednesday, June 12th 2013

Club3D To Focus Exclusively on AMD Products

Club3D announces today to fully commit to the sale of AMD graphics boards and related products. Judith Ma Tseng - Club3D CEO - "we are showing our commitment to AMD because we believe that AMD is ideally positioned to deliver a complete solution to our customers, and after 16 years in the business offering solutions from a variety of processor partners, we truly believe that we can offer a better solution going forward with AMD alone."

"With products like the Radeon HD 7990 Dual GPU, Club3D has a long-standing reputation for delighting enthusiasts with spectacular products based on AMD Radeon graphics chips," said Zvika Greenstein, Director of Desktop Product Management, AMD Graphics. "Their decision to join AMD as an exclusive hardware partner is a powerful acknowledgment of our leadership in the graphics space, and a tremendous contribution to the technical expertise in the AMD Radeon graphics ecosystem."
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32 Comments on Club3D To Focus Exclusively on AMD Products

#1
Fx
Cuz AMD is tha shiznit!
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#2
ZetZet
They must know something we don't. :cool:
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#3
alwayssts
If I had to guess, it's a combo of a lot of things.

1. Nvidia is known for favoring their first-tier AIBs in respect to allocation, especially in respect to higher-margin high-end parts. Sometimes the smaller AIBs get literally nothing.
2. Nvidia is known for locking down spec pretty hard (greenlight) which sucks for differentiation. AMD has seemingly done some of this as well recently (like 7970 post 7970ghz), but it's not nearly as bad and for obvious reasons. Also, bios' are a thing for those products.
3. There has always been murmurs that margins are pretty slim in respect to AIBs vs. MSRP. This is reflected in nvidia's earnings versus the drop-off of nvidia AIBs.

AMD seems to have taken the route of game bundles to prop up MSRP, but it does not seem to be deeply reflected in margins for AIBs. This is why in past generations something like the 7870 would certainly be a $200 part by now, it has held pretty tight above that. That said, lower prices are available for differentiation. Clocks are also usually set with a decent lee-way for clocks (including memory), with often no meaningful hard-walled voltage spec and/or pci-e power wall. All of these are good things for AIBs and the consumer.
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#4
Dj-ElectriC
When you force an AIB to stick with a reference design, don't be suprised when they leave you
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#5
Relayer
With most new buyers flocking to NVIDIA's recently launched 7xx series cards
Are you assuming this or do you know for sure that it's the case?
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#6
Sin
News Editor
by: Relayer
Are you assuming this or do you know for sure that it's the case?
I do. :)
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#7
Relayer
by: Sin
I do. :)
Well then, I guess those guys at Tul are just dumb then. ;)
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#8
Sin
News Editor
by: Relayer
Well then, I guess those guys at Tul are just dumb then. ;)
Probably just caught between a rock and a hard place. ;)
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#9
tigger
I'm the only one
Coz nvidia is overpriced.
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#10
cdawall
where the hell are my stars
Interesting choice probably got walled up by nvidia. There aren't very many companies that still have both brands wonder if nvidia or amd said pick one or the other.
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#11
RejZoR
by: tigger
Coz nvidia is overpriced.
This. Every single GeForce card in the last few years was more expensive than Radeon and not offer anything extra worth mentioning.
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#12
RCoon
Forum Gypsy
by: RejZoR
This. Every single GeForce card in the last few years was more expensive than Radeon and not offer anything extra worth mentioning.
Except, you know, more frames. I speak of the GTX 780, however, compared to other single GPU's.
Dont get me wrong, I still believe the 7950 is best price/perf right now.
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#13
Fourstaff
by: RejZoR
This. Every single GeForce card in the last few years was more expensive than Radeon and not offer anything extra worth mentioning.
Their 660Ti was very competitive during launch, in all metrics including power, performance and price. 670 CUII was the only graphics card impressive enough to score a 10 from W1z, so it cant be a dud either. AMD threw most of their power efficiency out of the window trying to beat the GTX680 with the 7970 Ghz, 40w difference iirc for similar performance. With the power bill in UK, this allows the GTX680 to sell £40 more expensive for a year's worth of usage, which is precisely the extra they are charging for GTX680 (AMD has games though, that will account for the second year's power bills).

On paper AMD's stuff is crazy competitive against Nvidia everywhere, dig in further you will find that there are products on Nvidia's lineup which competes pretty well against AMD's offerings.
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#14
Vinska
by: ZetZet
They must know something we don't. :cool:
I believe that's at least one of the reasons. *nods*
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#15
Jorge
I love the objective analysis: "...with most new buyers flocking to Nvidia 7xxx series..." really? You might want to explain why AMD GPU sales are so good then. Maybe it's a Euro thing?
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#16
tigger
I'm the only one
A lot of people just don't have £350-450 for a 7xxx series Nvidia card, too expensive, and add another £100+ for a 680+
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#17
MxPhenom 216
Corsair Fanboy
by: RejZoR
This. Every single GeForce card in the last few years was more expensive than Radeon and not offer anything extra worth mentioning.
I guess you missed the launch of the 670 and 680. where they both performed better then amd 7970 and Nvidia undercut them with their pricing. Then AMD had to be quick to drop their prices.
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#18
Xzibit
by: Sin
With most new buyers flocking to NVIDIA's recently launched 7xx series cards, and AMD's own Sea Islands GPUs a long way away, Club3D's move at this moment in time is puzzling to say the least.
Now thats funny. :laugh:

You'd think a company would want to stick to the GPU that sells to make them the most profit.

The margins must suck on Nvidia
The margins are so good on AMD it outweights the volume from needing to sell x number of Nvidia.
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#19
m1dg3t
by: MxPhenom 216
I guess you missed the launch of the 670 and 680. where they both performed better then amd 7970 and Nvidia undercut them with their pricing. Then AMD had to be quick to drop their prices.
:laugh::laugh:

Don't know where you are, but in my country :rolleyes: 580s were still selling for $600++ up to 2 - 3 months AFTER 79x0 launch! GTX 6x0 was $125 - $225 more on average, compared to ATi/AMD which was in stores locally for $500 - $550. Once 6x0 hit shelves in decent numbers 79x0 dropped $$$ accordingly. GTX6X0 is pricier then even some 7x0!!! :laugh: Nvidia pricing has been, and always will be, a joke. MSRP usually means squat to Nvidia & their partners. TruStory.

ROTFLMFAO re the 10 point score from W1zz. His reviews are primo, but the scoring system is a foking joke. Apologies W1zz, my brotha from anutha motha :o :respect: :respect: :respect:
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#20
Recus
by: Jorge
I love the objective analysis: "...with most new buyers flocking to Nvidia 7xxx series..." really? You might want to explain why AMD GPU sales are so good then. Maybe it's a Euro thing?
AMD GPU sales are so good? Stop using "selling like hot cakes" think.
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#21
Vinska
by: Recus
selling like hot cakes
I see wut U did thar.
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#22
Widjaja
Either way nVidia still appears to have a stronger following than AMD regardless of price.

The average consumer who knows little about the difference between nVidia and AMD tend to be drawn towards nVidia in which afterwards listen to people who know little between the two as well who come up with over exaggerated or false statements which say AMD are inferior to the point where it is taking a risk buying one which is why we pay more for nVidia.

I say as long as I can RMA I am always going to go for price vs performance regardless of nVidia or AMD.
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#23
Fourstaff
by: Widjaja

The average consumer who knows little about the difference between nVidia and AMD tend to be drawn towards nVidia in which afterwards listen to people who know little between the two as well who come up with over exaggerated or false statements which say AMD are inferior to the point where it is taking a risk buying one which is why we pay more for nVidia.
Its the other way round around my area, people tend to go AMD almost regardless unless I point them to the green camp's offerings.
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#24
confuzyon
People actually play games on those low level cards? GTX Titan SLI or bust imo.
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#25
tigger
I'm the only one
At the moment I am gaming on a ati 5570, regardless of resolution or cost of card I am still finding it enjoyable. Yes it's nice to have a $500 card and game at some astronomical resolution and settings, but isn't the game being fun to play more important than big epeen from having spent $500 on a graphics card that is in all probability not necessary.
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