Thursday, August 28th 2014

NVIDIA to Pole-vault GTX 800 Series, Name its Next Big Parts GTX 970 and GTX 980

NVIDIA is expected to brand-name its next GeForce GTX desktop discrete GPU lineup under the GTX 900 series, and not the previously thought about GTX 800. In what is a similar brand-name pole-vault to the GTX 300 series ahead of "Fermi," NVIDIA's next high-end discrete GPUs will be named GeForce GTX 970 and GTX 980. The brand name could be devised to not just look better on paper, but give users of current-generation GTX 770 and GTX 780 an upgrade-itch, something which could have been difficult if NVIDIA named it under the GTX 800 series, unless its new parts were phenomenally faster.

The GeForce GTX 970 and GTX 980 will be based on NVIDIA's new "GM204" silicon, derived from its new "Maxwell" GPU architecture, which debuted with the mid-range GeForce GTX 750 Ti. NVIDIA is expected to outline the two cards on the 9th or 10th of September, 2014, at various media events held around the world. The company is expected to formally launch the two on 19th September. The GeForce GTX 800 series could continue to include OEM and mobile-GPU parts based on either "Maxwell" or "Kepler" GPUs.Source: VideoCardz
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37 Comments on NVIDIA to Pole-vault GTX 800 Series, Name its Next Big Parts GTX 970 and GTX 980

#1
KieranD
This reads to me like they think we are dumb enough to think that being a higher number makes it seem much better than it would have been otherwise. People are not going to go oh look i wasn't getting a 800 series but now its 900 series i'm all for it. It's all marketing drivel, at least with the 400 series they said they wanted to keep 300 series OEM which is probably what they will do with the 800 series now but i don't see why they need to spout some garbage.

If the cards are any good i'll get one but not because of a dumb name change, i was already considering a new gpu.
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#2
Steevo
They had better be more than 50% faster unless they want to look like idiots, and then they might as well have named it the Nvidia over 9000!!!!!
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#3
newtekie1
Semi-Retired Folder
Oh NOES! The name matters!
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#4
bubbleawsome
Idiots, now they need to come up with a new name. :P GTX 1080 doesn't have a ring to it. GTXXTG maybe? GTXT? GTR? Who knows? I like the r5/r7/r9 more than HD anyways.
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#5
GhostRyder
Name OP, odd decision in all honesty but I guess its because they already have an 800 series mobile lineup and they are trying to say "were going wayyy beyond the old stuff". IMHO
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#6
The Von Matrices
by: newtekie1
Oh NOES! The name matters!
While I agree with your sarcasm, judging by the amount of uproar in other news articles where GPUs get rebranded to bigger numbers, it apparently matters to a lot of people.
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#7
thebluebumblebee
Nvidia mid-range GPU's: (Gx104/Gx114/Gx204) GTX 560 TI - GTX 680/770 - GTX 980o_O

What are they going to call the GM210"s?

Reminds me too much of "But ours goes to eleven."
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#8
Kyuuba
by: bubbleawsome
Idiots, now they need to come up with a new name. :p GTX 1080 doesn't have a ring to it. GTXXTG maybe? GTXT? GTR? Who knows? I like the r5/r7/r9 more than HD anyways.
GTX 1080 P Edition :p
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#9
Steevo
GTX111111111!!! Waffles.

Rebrands piss people off as its he same card with new stickers, like repackaging crap and calling it a burger.
Youtube: jXJ7Gtmw5rY
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#10
thebluebumblebee
by: bubbleawsome
Idiots, now they need to come up with a new name. :p GTX 1080 doesn't have a ring to it. GTXXTG maybe? GTXT? GTR? Who knows? I like the r5/r7/r9 more than HD anyways.
by: Kyuuba
GTX 1080 P Edition :p
BFGTX 1080
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#11
eidairaman1
by: Steevo
They had better be more than 50% faster unless they want to look like idiots, and then they might as well have named it the Nvidia over 9000!!!!!
Same mistake they made with the Titan Z over priced and gets beat in price perf ratio by 295x2.
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#12
the54thvoid
by: eidairaman1
Same mistake they made with the Titan Z over priced and gets beat in price perf ratio by 295x2.
Eh? Don't see any relevance at all with what you're saying.

Name change is just marketing crap anyway, logic is missing. We already have a Maxwell part in the 7 series. I'm already calling it that the GTX940 is a straight GTX750i rebrand.
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#13
HumanSmoke
by: The Von Matrices
While I agree with your sarcasm, judging by the amount of uproar in other news articles where GPUs get rebranded to bigger numbers, it apparently matters to a lot of people.
Only for a few minutes at a time - forum warriors ain't got time for no long term commitments



Rebrands I can almost see the cause for concern - but like anything, if you buy without researching the purchase you pretty much deserve what you get....and as for people who buy hardware because they're swayed by the name - maybe they need to have a word with themselves.
by: the54thvoid
Eh? Don't see any relevance at all with what you're saying.
There is none, so stop looking.

The new rule is: Any Nvidia thread has to contain a minimum 10% Titan Z content by law.
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#14
bogami
I smell a rat. Again, we'll sell as highest ,the middle class (K104-M104) at the cost of loan sharks. and 28 nm but not 20nm. I suspect that the lifetime of these chips will be limited! Code is ultimately irrelevant.
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#15
Breit
If there is a lot of people buying cards just by their names, then why doesn't nVidia relabel the GTX750ti with an all new GTX990 sticker and charge $1K for it? I guess the'll make loads of money with it before people realize there is something fishy... o_O
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#16
LAN_deRf_HA
Twice the name for half the technological advancement.
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#17
zsolt_93
Didn't amd do this with this generation also? They came out with R9,R7 and the likes and skipped over the (HD)8xxx series entirely for consumers. Only OEM and Mobile models exist and those are few and far between. I am just hoping this will be a Maxwell lineup with no Kepler and Fermi leftowers in the under GTX segment, the 20-30-40-50 series.
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#18
the54thvoid
by: HumanSmoke
The new rule is: Any Nvidia thread has to contain a minimum 10% Titan Z content by law.
Lol. So true.
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#19
aliquis
by: KieranD
This reads to me like they think we are dumb enough to think that being a higher number makes it seem much better than it would have been otherwise. People are not going to go oh look i wasn't getting a 800 series but now its 900 series i'm all for it. It's all marketing drivel, at least with the 400 series they said they wanted to keep 300 series OEM which is probably what they will do with the 800 series now but i don't see why they need to spout some garbage.

If the cards are any good i'll get one but not because of a dumb name change, i was already considering a new gpu.
IMHO it make sense if the next upgrade will be a better step because then they can go to 1xxx or something completely different to show it's something completely different / new.

I guess it make more sense if the next ones will have 1xxx numbers.
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#21
zsolt_93
Not necessarily. There was a GTX780 in the end, so this might be some mashup between the GM204 launch and the GM110/210 whatever chip that is the full blown one that will most likely end up as the 9xx series.
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#22
NC37
I don't care about brands nVidia. If you don't deliver another card like the GTX460, I'm done with you. Its just that simple. Good performance, better SLI performance, all for a good price. No markups, no rehashes, no silly little tricks.
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#23
crishan
At VideoCardz, they are known to simply make such stuff
up and add "facts" that they pulled out of their behinds.
That site is the most untrustworthy piece of manure that
exists.
The best thing would be to completely ignore them.
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#24
arnoo1
again? another name in the hole in the benaming of teh line up pff just keep it @ 800series unless it is twice as fast as gtx 700 series
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#25
64K
I think it's a combination of several things already posted here. Marketing is where it's at. For a long time people have been hearing that the GTX 880 would be 28nm Maxwell and the GTX 980 would be 20nm Maxwell and that would be where the top Maxwell cards would be. It's likely to catch more than a few off guard who will think that the GTX 980 is 20nm. Even so, I expect the GTX 880 28nm Maxwell (if the rumored specs are true) will be a solid card and if it's at a decent price then it's worth a buy. If not then it's GTX 780 for me and wait until 20nm Maxwell Flagship arrives.
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