Friday, December 12th 2014

Razer Debuts Seiren Digital Microphone with Studio-Grade Recording Quality

Razer, a world leader in connected devices and software for gamers, today announced the Razer Seirēn (stylized as "Seirēn" and pronounced "Sigh-ren"), a plug-and-play digital microphone designed for studio-grade recording and streaming.

The Razer Seirēn features a versatile multi-pattern USB digital connection capable of four different recording pattern configurations with three custom-tuned 14 mm condenser capsules. This makes the Razer Seirēn digital microphone ideal for the needs of professional musicians, streamers and YouTubers who demand superior clarity. With plug-and-play simplicity this microphone is simple to use at the studio or at home.
The Razer Seirēn also allows content creators to quickly switch between 4 different polar recording patterns (Cardioid, Stereo, Bidirectional and Omnidirectional) by rotating the main control knob. Allowing for greater versatility of use depending on recording applications. The microphones built-in headphone amplifier allows for zero latency, real time accurate monitoring of recordings to ensure users sound exactly as they intend to.

"Platforms like YouTube and Twitch are a big part of how people experience their media today, and they shape how we interact with each other," says Min-Liang Tan, Razer co-founder and CEO. "Tuned for a professional-style setup and able to be assembled and transported quickly and easily, the Razer Seirēn is a microphone designed specifically for streamers and YouTubers."

Razer is also initiating a "Razer Sponsored Streamer Program" to help aspiring content creators and streamers take their recordings to a professional level. Content creators will be divided up into 3 experience levels and are entitled to different levels of sponsorships ranging from a sponsored Razer Seirēn to a full Razer peripheral suite. Razer is committed to help budding streamers achieve higher level recordings and create immersive content.

For more information on the Razer Sponsored Streamer Program, visit this page.

The Razer Seirēn digital microphone is the company's latest audio product designed to go beyond pure gaming. Earlier this year, Razer launched the Leviathan, a gaming and music soundbar and the Adaro audio line, a series of four headphones tuned for music and designed for comfort and durability. The Adaro collection continues to be popular among EDM artists, musicians and avid music listeners ever since its acclaimed launch at the 2014 Consumer Electronics Show.

Beyond its music partners, Razer works with some of the top professional gaming YouTubers and streamers. Many of which were inspirations in the creation of the Razer Seirēn and will play roles in its future development.

Professional recording accessories such as a shock mount and pop filter are also available to pair with the Razer Seirēn digital microphone for the complete recording setup. These accessories along with the Razer Seirēn professional bundle will be available exclusively on RazerStore.

Price: Razer Seirēn digital microphone U.S. $179.99 / EU €179.99.
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36 Comments on Razer Debuts Seiren Digital Microphone with Studio-Grade Recording Quality

#26
RejZoR
And how exactly is that a bad thing? Closed loop coolers are also made by like 3 vendors and yet we have gazillion brands. Seems to work perfectly fine for end consumers. After all, prices went down quite a bit and coolers became even better.

It's not really any different with peripherals. There use to be prety much only Logitech and now you have tons of others. Result? Cheaper and better stuff.
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#27
ZoneDymo
RejZoRAnd how exactly is that a bad thing? Closed loop coolers are also made by like 3 vendors and yet we have gazillion brands. Seems to work perfectly fine for end consumers. After all, prices went down quite a bit and coolers became even better.

It's not really any different with peripherals. There use to be prety much only Logitech and now you have tons of others. Result? Cheaper and better stuff.
Slapping your brand on something is copying, no improvement at all.
Why is this a bad thing, just the fakeness of Razer imo, also its in no way helps the consumer as pricing does not go down with this "addition".
Posted on Reply
#28
AsRock
TPU addict
ZoneDymoSlapping your brand on something is copying, no improvement at all.
Why is this a bad thing, just the fakeness of Razer imo, also its in no way helps the consumer as pricing does not go down with this "addition".
Well you can get the Blue Yeti Pro cheaper than the razer anyways even if not by much it all so comes with a 2 year warranty too.
Posted on Reply
#29
RejZoR
ZoneDymoSlapping your brand on something is copying, no improvement at all.
Why is this a bad thing, just the fakeness of Razer imo, also its in no way helps the consumer as pricing does not go down with this "addition".
Whaaaaaat? 3/4 of brands do this kind of shit and you're just being annoyed over Razer because it's a Razer? Seriously? That's the lamest explanation and excuse I've ever heard. You do realize that like all the hardware in this world is made by few makers and then companies sell them under their brand with tiny modifications? And you're now being upset over Razer alone for doing the exact same thing everyone else does. And then call me biased heh...
Posted on Reply
#30
arterius2
RejZoRWhaaaaaat? 3/4 of brands do this kind of shit and you're just being annoyed over Razer because it's a Razer? Seriously? That's the lamest explanation and excuse I've ever heard. You do realize that like all the hardware in this world is made by few makers and then companies sell them under their brand with tiny modifications? And you're now being upset over Razer alone for doing the exact same thing everyone else does. And then call me biased heh...
Areed, Razer, along with other successful companies, have an effective marketing team, and probably also a pretty powerful design team as well, which, as a matter of fact, probably needs to get paid for their work, and where does that come from? our pockets, exactly.

These so called "manufactures" make the products, and companies like Razer markets them, I don't see anything wrong here, this is how the world works folks. How many people heard of Blue Yetti Pro? now, how many people will now rush out and buy the latest Razer gadget that just came out? Whether you like it or not, Razer will move inventories much faster than Blue could alone.

Lastly, Razer commands a higher price than the other companies, well in reality, not much so, but if you want to believe it - like I said earlier, their effective marketing team and design team needs to be paid, and being a designer myself, I can tell you we ain't cheap.
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#31
ZoneDymo
RejZoRWhaaaaaat? 3/4 of brands do this kind of shit and you're just being annoyed over Razer because it's a Razer? Seriously? That's the lamest explanation and excuse I've ever heard. You do realize that like all the hardware in this world is made by few makers and then companies sell them under their brand with tiny modifications? And you're now being upset over Razer alone for doing the exact same thing everyone else does. And then call me biased heh...
I think you need to read it again... I never said other companies got a pass, but yes I especially have an issue with Razer with their fake words or premium and quality etc.
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#32
RejZoR
Well, you've answered yourself why no one ever heard of that Yeti Blue thingie unless if you're already running in those circles. Which will only mean more of usual "clueless" people will now own a high quality microphone instead of some cheap crap. Overpaid or not, what Razer is doing clearly works. If that's "moral" or not, it's not really up to me or you to judge the majority of customers that might now want to buy this particular microphone just because it's Razer branded.
Posted on Reply
#33
rooivalk
ZoneDymoreally now? what trends has razer ever set?
Remember, trend setter is not always the first.

Boomslang and Copperhead, the initial trend of 'gaming' mouse. It's them that started it, not Microsoft, Logitech, Saitek or else.

Naga, too-much-buttons-on-the-mouse-especially-in-your-thumb. Very few care with SS WoW (IIRC the first of the kind), not the case with Naga.

Blackwidow, mechanical 'gaming' keyboard. At that time 7G has been ~2 years old (and actual mechanical keyboard is way older), people like it but few really buy it. But after BW, comes the trend of mechanical gaming keyboard. Suddenly everyone wants mechanical. Even non-gaming branded like Filco started advertised their product as keyboard for gaming, at least their reseller.

Even if my argument above is wrong, it doesn't change the fact nobody lose when Razer selling higher end mic. If everyone buy it, what the worst could happen? you'll hear clearer voice in TeamSpeak? or no more webcam-mic-fest podcast?

Apparently it's just $10 overpriced over Blue Yeti Pro (not counting discount of course), with easier-to-find reseller/service center and better looks (subjective). I really don't see the problem here.
teheheI honestly doubt this is Razer's product.
Of course it's not. Rebadged is nothing unusual in hardware industry. People still bought Corsair PSU even though it's (for example) Seasonic unit. Some like the brand, some like the after sales services, some like aesthetic aspect, some getting better discount.
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#34
GreiverBlade
ZoneDymoreally now? what trends has razer ever set?
"overhyped product with good marketing(albeit being "kiddy talk") but half baked build quality at a insane pricing", trend?

wait wait wait ....
rooivalkRemember, trend setter is not always the first.

Boomslang and Copperhead, the initial trend of 'gaming' mouse. It's them that started it, not Microsoft, Logitech, Saitek or else.
uh? the Boomslang was before the Logitech Wingman mouse? nah, pretty much doubt it ...

17years of goodness, the boom got out in 98 the Wingman in 97 but logitech did not say/marketed "we launched the 1st gaming mouse ever" they just launched the 1st gaming mouse, that's all, and it was sturdy and literally indestructible, early Razer product where good now they are just ... hum "Fisher-Price" (i know i'm being insulting to Fisher-Price but i had no other brand in my head to qualify Razer )

ohhh i did just re read ... that part
rooivalkRemember, trend setter is not always the first.
oh well ... make sense ... but not at all the gaming mouse trend setter was Logitech indeed since razer launched a gaming mouse after seeing that the Wingman mouse was a success (technically ... )

well they did set a trend : the "do not do like we do" since nearly all other brand does better and cheaper o_O ?
Posted on Reply
#35
RejZoR
rooivalkRemember, trend setter is not always the first.

Boomslang and Copperhead, the initial trend of 'gaming' mouse. It's them that started it, not Microsoft, Logitech, Saitek or else.

Naga, too-much-buttons-on-the-mouse-especially-in-your-thumb. Very few care with SS WoW (IIRC the first of the kind), not the case with Naga.

Blackwidow, mechanical 'gaming' keyboard. At that time 7G has been ~2 years old (and actual mechanical keyboard is way older), people like it but few really buy it. But after BW, comes the trend of mechanical gaming keyboard. Suddenly everyone wants mechanical. Even non-gaming branded like Filco started advertised their product as keyboard for gaming, at least their reseller.

Even if my argument above is wrong, it doesn't change the fact nobody lose when Razer selling higher end mic. If everyone buy it, what the worst could happen? you'll hear clearer voice in TeamSpeak? or no more webcam-mic-fest podcast?

Apparently it's just $10 overpriced over Blue Yeti Pro (not counting discount of course), with easier-to-find reseller/service center and better looks (subjective). I really don't see the problem here.


Of course it's not. Rebadged is nothing unusual in hardware industry. People still bought Corsair PSU even though it's (for example) Seasonic unit. Some like the brand, some like the after sales services, some like aesthetic aspect, some getting better discount.
Though be aware that while Corsair uses other makers, they use their own schematics and PSU designs. Which means that they design and decide what goes on the PSU PCB and then those makers make them for Corsair. That's why their PSU's pretty much blow away all the competition with ease, despite being made by lets cay CWT which isn't exactly top tier on their own. But under Corsair brand, it is. That's why saying it's crap just because it's outsourced means nothing. The same could be said for this mic. It may look and have same specs as the "original", but they could just as well use different internal components or have certain features other doesn't have.
Posted on Reply
#36
Octopuss
Funny, the Yeti Pro microphone is like 25% more expensive than what this Razer thing is supposed to cost over here.
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