Dr. DroThe entire point of new hardware generations is to bring feature and performance per watt/dollar improvements to the customer. Ada product stack was cut in a way that none of the SKUs offer anything substantial, except for the 4090, which is being sold in a high yield, poor quality silicon configuration. But the prices sure have gotten much higher, especially in a global context.

Meanwhile I'm sure Nvidia is building inventory of fully enabled AD102 chips for a refresh cycle.

fevgatosWell you are missing my point. Jensen had the best value for money card at launch. Yet we expect the company with the best value products to... drop their prices. I mean why would they? They are going to drop prices when their competitor undercuts them. Amd took a step forward with the very recent price cuts on the XT and the xtx but they need a bigger one to make nvidia drop prices.

I just checked one of the biggest EU retailers, 4080 is available for 1329 while the xtx is at 1200. Not a big enough difference to go for the amd card, so why the hell should or would nvidia drop prices?

Dr. DroDoes that really matter, though? Having the least bad product doesn't make it a good product by default.

These prices are not normal or acceptable, you're talking 1329 euros on a 4080.

fevgatosWell you are missing my point. Jensen had the best value for money card at launch. Yet we expect the company with the best value products to... drop their prices. I mean why would they? They are going to drop prices when their competitor undercuts them. Amd took a step forward with the very recent price cuts on the XT and the xtx but they need a bigger one to make nvidia drop prices.

I just checked one of the biggest EU retailers, 4080 is available for 1329 while the xtx is at 1200. Not a big enough difference to go for the amd card, so why the hell should or would nvidia drop prices?

maxflySorry, that argument holds no water. Despite huangs best attempts at restricting ada supply he still hasn't successfully increased its demand in any appreciable way. Ada was supposed to be the next coming of GPU god, yet they've only managed to improve qoq by 16%. We're talking about the 4th qtr btw, the most lucrative of the year. 16% is a joke for a new release...they should have done that in November alone.
Pricing juuust might have had a lil sumthin to do with that. Nvidia could have crushed it last quarter if they had simply LED the way with common sense price points rather than trying to continue to forcefeed pandemic pricing. They chose to suck the crypto teat far to long.

Trying to use AMDs pricing as the scapegoat is ridiculous. Nvidia released first. Nvidia releases first...AMD follows. Always has, always will.

fevgatosOf course he would have sold more if the prices were lower, but it's not like cards will go bad. He can keep the prices there until amd decides to compete, he is already outselling them by a lot so...

Also, the 4070ti released last. Still undercut the 7900xt and it took amd months to respond with a pricecut, so there is that

Dr. DroYou're conveniently overlooking that Jensen's intention was to release the 4070 Ti at $900 as the RTX 4080-12GB, until it was made quite apparent that the gulf in processing power between it and the RTX 4080 proper was too big to ignore, and that the product that eventually became the 4070 Ti would not deliver the expected performance of an RTX 4080-tier product.

Thus, NVIDIA ordered AIBs to cancel their already completed designs and to hold onto it until they figured a solution - which was this bizarrely earnestly released 4070 Ti, a segment which they usually reserve for the refresh cycle. They adjusted the price downwards by $100 eating a bit into their own margins because $800 is already enough of a laughing stock for this segment, but $900 would be so unpleasant that I don't think they would receive ANY good press on that product at that price point, with that market segmentation to boot.

fevgatosAnd how is that relevant to anything? Can I buy a 4080 12gb? Why would I care about unlaunched products. All im saying is both the 4070ti and the 4080 were better value from launch up until now compared to competitors, so don't expect them to drop prices until competition does. It would be stupid otherwise.

Dr. DroI don't think either of these cards are better or good value at anything, they're overpriced, stale garbage.

claesThese debates are so silly, all pc components and oems and so on have seen a drop in sales. It probably has less to do with pricing and more to do with a terrible economy where everyone and their mom and grandparents and distant relatives upgraded two years ago

Dr. DroGamers aren't enthusiastically embracing Ada... if he or any NVIDIA shareholder ever took the time to read tech forums such as TPU, he would quickly realize that it's non stop mockery of him and his hilariously dimwitted marketing department. Reception of the mobile Ada GPUs has been downright cold, Hardware Unboxed straight up cancelled their coverage because they are so ridiculously boring and bring no improvement to customers against more affordable, existing products. Those who have a lot of money to blow bought the 4090, but even those people are acutely aware that the RTX 4090 is a cutdown product and that the AD102 has a lot of untapped potential in it.

The largest bulk of gamers want GPUs at a price bracket that he no longer offers anything at, with the GTX 1060 and 1660 making up an insane amount of GPUs on the Steam hardware survey. Get real, Jensen. The GeForce cards may be outselling the Radeons at a 6 to 1 pace, but exceptionally few people are willing to shell out about two thousand on a graphics card. The 4070 Ti is midrange crap sold for a bucket of gold, and the 4080 is simply not worth it. Hell, I bought a 3090 at launch - and I can't hope to afford a 4090 now. Stop pushing enterprise prices on gaming cards and we'll talk.

Linus Torvalds had something to say about NVIDIA that I will now remind them of - I share the sentiment.

Bwaze"Gaming

Fourth-quarter revenue was $1.83 billion, down 46% from a year ago and up 16% from the previous quarter. Fiscal-year revenue was down 27% to $9.07 billion."

That uptick from previous quarter would be there even without a launch of a new generation, we'te talking about Black Friday / Christmas quarter. That there is 46% less revenue than last year, despite the launch of a new generation of gaming cards should tell you that all these talks that RTX 4090 is "flying off the shelves" is just nonsense. RTX 4080 was also launced mid-November, and some have speculated that they are widely available because Nvidia made tons of them, not because they aren't selling.

Well, now we know.

But it doesn't matter, all hail AI, it will bring new orders that crypto can't, screw gaming.

renz496even if we combine all the discussion from tech/pc forum out there it does not represent the opinion of majority of pc gamer out there. else why did you think nvidia able to get over 80% of discrete GPU market share when for the past 10 to 15 year when all we hear on the internet is people talking bad of nvidia and hate them? and you completely wrong about nvidia as a company did not look at the people's sentiment about the company on the internet. but nvidia for the most part did not react to people sentiment but rather on the actual sales instead. i still remember maybe 10 years ago certain emulator developer make an article to compare the states of GPU drivers from various maker including mobile SOC gpu and they end up rating nvidia drivers to be on top of all other vendor. not long after that the rep from the emulator dev said nvidia give them one of the latest jetson kit for free.

Dr. DroIn part. But the budget end evaporated last generation and now we're left without midrange products too. There's only the high performance and extreme/enthusiast segments being serviced, with substantial increases in pricing. Unless you're American and have access to micro center or first-party distribution, which means you are mostly sheltered from the problem.