NVIDIA has reportedly set the retail MSRP of its upcoming GeForce RTX 4070 "Ada" graphics card at USD $600. This would put its starting price at anywhere between $170-200 cheaper than the RTX 4070 Ti. We know from reports of different review NDAs for "MSRP" and "non-MSRP" RTX 4070 custom-design graphics cards, that there is an emphasis from NVIDIA's side to ensure that every board partner has cards to sell at MSRP (this $600 price). The rather large price-gap between the RTX 4070 and RTX 4070 Ti should carve out room for premium custom-design RTX 4070 cards without treading too close to the cheapest RTX 4070 Ti.

The GeForce RTX 4070 is reportedly based on the same AD104 silicon as the RTX 4070 Ti, albeit heavily cut down, with just 46 out of 60 streaming multiprocessors being enabled, which work out to just 5,888 CUDA cores, compared to the 7,680 present on the silicon. Other specs include 46 RT cores, 184 Tensor cores, 184 TMUs, and possibly 64 ROPs. The memory sub-system is unchanged from the Ti, you reportedly get 12 GB of 21 Gbps GDDR6X memory across a 192-bit wide memory interface, with 504 GB/s of memory bandwidth on tap. NVIDIA is planning to launch the RTX 4070 in mid-April.