Monday, July 23rd 2007

GreenPower™ Hard Drives By Western Digital

LAKE FOREST, Calif., July 23 -- Western Digital Corp. (NYSE: WDC) today announced a new environmentally friendly GreenPower(TM) family of WD(R) desktop, enterprise, CE and external hard drive products. The new GreenPower (GP) family will ship in capacities from 320 gigabytes (GB) to one terabyte (TB), and will save up to 40% in hard drive power consumption, or as much as $10 per drive per year. Based on extensive customer input toward supporting ENERGY STAR 4.0 compliance and incorporating the latest in engineering technology, WD has delivered the first 3.5-inch hard drive platform designed with power savings as the primary attribute.

The GreenPower family gives customers more choices when it comes to purchasing hard drives. The initial drive that will take advantage of WD's new GreenPower technology is the WD Caviar GP. The WD Caviar GP 1 TB hard drive will first ship in July in the My Book(TM) range of storage appliances, with 1 TB desktop channel shipments following in August. GreenPower versions of WD RE enterprise drives and WD AV consumer electronics drives will ship in volume within calendar Q3. ENERGY STAR 4.0 computing systems are designed to enable organizations to minimize their carbon footprint as well as realize significant savings in electricity costs. By WD estimates, in certain applications, the new GreenPower platform can save greater than $10 per drive per year in electricity costs. For example, a data center with 10,000 drives can save $100,000 in annual energy costs, and reduce CO2 emission by 600 metric tons -- the equivalent of taking almost 400 cars off the road for a year.Source: WesternDigital
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15 Comments on GreenPower™ Hard Drives By Western Digital

#1
demonbrawn
That's pretty nice, but seeing as how I have only one hard drive, I would actually save money by not buying it lol.
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#2
GJSNeptune
Assuming the drive stays healthy, it should pay for itself eventually.
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#3
W1zzard
by: demonbrawn
That's pretty nice, but seeing as how I have only one hard drive, I would actually save money by not buying it lol.
ask google with their 100,000 servers :)

i think it comes down to price difference .. if it is less than $15 it is worth it .. other than that nobody will buy those drives
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#4
mdm-adph
You know -- being efficient is all well and good, but I am starting to get really concerned that a lot of people (and businesses) are going to start buying things they don't really need because someone tells them it's "green" or "carbon neutral" to do so.

There just seems to me like there's a huge opportunity for ripping people off, here.
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#5
Atech
by: HellasVagabond
[...] external hard drive products.
Because it is absolutely imperative that hard drive products are distinguished from hard drives that aren't products. :rolleyes:

In other news, the living me posted this post, as opposed to the dead me.
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#6
Jonnycat
by: mdm-adph
You know -- being efficient is all well and good, but I am starting to get really concerned that a lot of people (and businesses) are going to start buying things they don't really need because someone tells them it's "green" or "carbon neutral" to do so.
It's like disco.
Posted on Reply
#7
demonbrawn
ask google with their 100,000 servers
My point was, the more drives you have to replace, the more it will be worth it for you to swap out the drives. For instance, if you are saving $10,000/year on energy as opposed to me ($10), it will be much more worth it for the company than the individual.
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#9
HellasVagabond
by: Atech
Because it is absolutely imperative that hard drive products are distinguished from hard drives that aren't products. :rolleyes:

In other news, the living me posted this post, as opposed to the dead me.
I don't quite understand what you mean by that but ok.... :)
Posted on Reply
#10
Atech
by: HellasVagabond
I don't quite understand what you mean by that but ok.... :)
The word "product" in this context (and in pretty much every context relating to hardware) is absolutely redundant. It's not necessary. It's useless, it's ugly, it's a hack that has no purpose.

I drew the simile of "the alive me that posted this" because that has the same use as putting "product" on the end of "hardware". The fact that I'm posting this must mean I'm alive, right? The fact that it's a hard drive means that it's a product, right? No need to state either. Both are automatically inferred by inductive logic. No effort required.

Essentially I'm putting an unemotive criticism over marketingdroid's flavour of newspeak, and the willingness of people to repeat what is essentially an appeal to emotion. "Wooo product, sounds professional, sounds successful".
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#11
GJSNeptune
by: Atech
The word "product" in this context (and in pretty much every context relating to hardware) is absolutely redundant. It's not necessary. It's useless, it's ugly, it's a hack that has no purpose.

I drew the simile of "the alive me that posted this" because that has the same use as putting "product" on the end of "hardware". The fact that I'm posting this must mean I'm alive, right? The fact that it's a hard drive means that it's a product, right? No need to state either.

Essentially I'm putting an unemotive criticism over marketingdroid's flavour of newspeak, and the willingness of people to repeat what is essentially an appeal to emotion. "Wooo product, sounds professional, sounds successful".
We'll just conclude that your post was over-the-top, as well as your explanation. ;)
Posted on Reply
#12
Atech
by: GJSNeptune
We'll just conclude that your post was over-the-top, as well as your explanation. ;)
Grrrr

My war against marketdroids continues :|
Posted on Reply
#15
WarEagleAU
Bird of Prey
I like seeing all this green talk when it comes to electronics. Better power management means less money going to the light and gas bill.

Less waste meansa cleaner environment. And also some kick ass new products with new improvements.
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