After a successful high and enthusiast segment conquest, ATI seems to be going for the kill. Pre-release evaluations show the RV730 graphics processor to be a potent piece of silicon. When it's made to stretch in its Radeon HD 4670 512M variant, it certainly ousted competitor's offerings but owing to the price-band it belongs to, in the process of beating the GeForce 9500 GT, it seems to have created a vacuum. The HD 4670 could be faster than the 9500 GT, but at a price that takes it away from the band 9500 GT sits on. Certain European online stores have started listing RV730 based products. Their prices in terms of US Dollars seem high, but the product itself is awaited in the North American markets. PCHC.ch listed products that seem like custom designed. They haven't released pictures but as their specifications and product names tell, they do have an interesting mix in store.

HIS is already out with IceQ variants of the HD 4670, with a 1 GB GDDR3 variant priced as high as $141 (in terms of EUR to USD conversions). Also in store is a 512MB variant of the same card at $115. There are two variants of HD 4650, a base model and another advertised as silent. The RV730 graphics processor features 320 stream processors and a 128 bit wide GDDR3 / DDR2 memory bus. It features one of the smallest dies in relation to its performance, at 145 sq mm. Tests show the RV730 to deliver a performance level up to what a Radeon HD 3850 can deliver.