Tuesday, December 2nd 2008

ASUS to Replace Atom with Celeron in Eee Box to Boost Sales

ASUSTeK is planning on introducing a Celeron version of the Eee Box desktop replacement PC, as a desparate precaution. The Eee nettop products have not sold as well as expected since their first debut four months ago, and even the well designed Intel Atom processors are to be replaced by Celerons to see if things will go better.
While its nettop products have not sold as well as expected since debuting four months ago, Asustek is introducing a Celeron version of the Eee Box priced at NT$7,988 (US$240) in order to increase shipments for this year, according to market sources. The company is replacing the Atom processor with a Celeron 220 processor and upgrading its hard drive from 80GB to 120GB, while cutting the overall price, the sources explained. According to the latest Eee Box price quotes, a system featuring a Celeron 220 processor and 120GB hard drive is selling for NT$7,988, with the price bumped up to NT$11,900 when bundled with a 19-inch LCD monitor. A system with an Atom processor and 80GB hard drive, keyboard, mouse, and Eee Stick is selling for NT$9,999, the sources added. According to estimates from Asustek, the company expects to ship 100,000-200,000 units of the Eee box this year and over one million units in 2009, while Intel estimates shipments for nettops will reach 60 million units by 2011, the market sources noted.
Source: DigiTimes
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4 Comments on ASUS to Replace Atom with Celeron in Eee Box to Boost Sales

#1
SK-1
Replace Atom with Celeron? A down grade, right? I thought the Atom was supposed to be the better of the two.
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#2
exodusprime1337
that's wicked lame
guess i'm not buying one at all now.
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#3
Icewind31
well... depending on task, the celeron supporting out of order processing is pretty nippy compared to that of the Atom (which is why it has HT to compensate). The performance should be roughly the same despite the clock differential. For a nettop I'd rather wait for an AMD solution or the Via Nano imo. The dual-core Atom looks good however it violates the XP license issue for nettops (single core only)... so in terms of commercial availability with solid performance... XP and Atom230 is the way to go (since you'll have to put Vista or Linux for the Atom330, and once again think about the average consumer buying a nettop to use)
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