Tuesday, December 16th 2008

XFX Partners with AMD: Collaboration Gives Gamers More Options at Every Price Point

PINE today announced that its graphics division, XFX, is partnering with AMD. The collaboration will incorporate the award-winning ATI Radeon HD 4000 series GPUs into XFX’s already impressive line of extreme performance graphics cards.

“We are delighted as this partnership allows us to incorporate the current and future AMD graphics technology into our future graphics card designs, and enables our R&D teams to develop an even wider range of graphics products for our worldwide customers,” said Michael Chiu, Chairman and CEO of Pine Technology Holdings.

“In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiast’s crave,” said Rick Bergman, senior vice president and general manager, Graphics Product Group, AMD. “Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards speaks to the level of excellence achieved by the ATI Radeon HD 4000 series.”

XFX will debut its first ATI Radeon HD 4000 series-based cards in early 2009. The XFX-partnered Radeon products will come with all of the popular features that XFX is known for, including XFX’s unparalleled 5-Star support, access to customized drivers, and factory overclocked XXX series.

To learn more about XFX, its products, or its partnership with AMD, please visit XFX.Source: XFX
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25 Comments on XFX Partners with AMD: Collaboration Gives Gamers More Options at Every Price Point

#1
Whilhelm
I can't wait to see the XFX HD4870 X2 XXX edition :laugh:

Am am sure Nvidia is not too happy about this.
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#2
spearman914
by: Whilhelm
I can't wait to see the XFX HD4870 X2 XXX edition :laugh:

Am am sure Nvidia is not too happy about this.
XFX HD4870 Alpha Dog Edition or XFX HD4870 Amp Edition sounds cool too. :p
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#5
KBD
i think they will drop ATI if nvidia becomes the undisputed GPU king again and does well on the price/performance front.
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#6
WarEagleAU
Bird of Prey
I dont think they will. Im just astounded it took them this long to hook up really. The X1900 series was a powerhouse and so was the x800 series but they didnt take then. With the 3870 and now the 4870 doing as well as it has, it seems like a natural fit. XFX is a big seller for Nvidia as well.
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#7
leonard_222003
Well , there is much to say about this and analyze about it but i resume to this , HAHAHAHA Nvidia.
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#8
PCpraiser100
by: Whilhelm
Am am sure Nvidia is not too happy about this.
Nvidia::banghead::banghead::banghead:"Dammit! Dammit! Dammit! Years of partnership ruined!!!:banghead::banghead::banghead:
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#9
a_ump
by: PCpraiser100
Nvidia::banghead::banghead::banghead:"Dammit! Dammit! Dammit! Years of partnership ruined!!!:banghead::banghead::banghead:
lol. yea i can see that for sure, shit hasn't ATI gained a few past nvidia-chip only manufacturers? wasn't GIGABYTE, gainward, as well as palit only nvidia at once? haha i may be wrong i just remember readin that ATI had gotten a manufacturer or 2 that was once only nvidia
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#10
KBD
yea, thats right palit and gainward were nvidia partners, not sure about gigabyte, i thinkthey were always neutral.
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#12
eidairaman1
Visiontek was Nvidia Only until few years ago.
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#13
Hayder_Master
so it is done , xfx give nvidia a big smack
ATI XFX :slap: NVIDIA
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#14
eidairaman1
Nope XFX will continue to Sell NV Cards along Side ATI cards, they are just expanding their market, and they are actually pretty popular with many, soon to be with AMD Users.
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#15
Hayder_Master
by: eidairaman1
Nope XFX will continue to Sell NV Cards along Side ATI cards, they are just expanding their market, and they are actually pretty popular with many, soon to be with AMD Users.
yeh i know that's just like other brand's like asus or gigabyte , but xfx it is different they was sell only nvidia product's like evga , and there is some brand's do ati product's only like sapphire , if you see sapphire do nvidia card's you see surprise too
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#16
eidairaman1
Well Visiontek did sell NV cards for longest of time then they Switched Sides as of the X Gen Cards
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#17
eidairaman1
There is 1 company i do miss, that was Guillemot Hercules, i swear during the time they actually put heart into their graphics products until 2004 they ceased production for unknown reasons.
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#18
Jansku07
there is some brand's do ati product's only like sapphire , if you see sapphire do nvidia card's you see surprise too
Actually PC Partner (im almost certain that it's PC Partner, might be some other company too) is the head of both Zotac and Sapphire, so you can think Zotac cards as Sapphire for Nvidia. :)

And yes, XFX will continue to make Nvidia cards.
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#19
Pixelated
This really shows how badly Nvidia is doing. Oh how the tides can turn so quickly.
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#20
DonInKansas
by: Pixelated
This really shows how badly Nvidia is doing. Oh how the tides can turn so quickly.
Not really. It shows sense on XFX's part. There's no reason to stay loyal to Nvidia if they've got the resources to make ATi cards as well. Especially in this economy, there's no reason to leave money on the table.
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#21
Hayder_Master
by: eidairaman1
Well Visiontek did sell NV cards for longest of time then they Switched Sides as of the X Gen Cards
mmmm , i didn't knowm that i hear it from you now , did we back in first piont why they Switched to ATI
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#22
btarunr
Editor & Senior Moderator
In short, you're an NV fan that's not happy with this. Don't worry, XFX won't stop selling NV cards, this move won't affect its product quality in anyway. People wanting to buy an XFX NVIDIA card will continue to buy them. Them selling ATI shouldn't affect the normal buyer, only a fanboy.
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#23
btarunr
Editor & Senior Moderator
Need not. Ideally they should start off with 100% reference design cards, with a little expansion in the RMA and after-sales support departments. To sell reference design cards, all they have to do on their end is to make stickers and packaging. The cards and cables will be sourced from OEM vendors such as PC Partner, InfoTek Corp, Foxconn, etc.
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#24
KBD
by: btarunr
The cards and cables will be sourced from OEM vendors such as PC Partner, InfoTek Corp, Foxconn, etc.
So XFX won't actually be making ATI cards? Do they actually make nvidia cards or its also outsourced? I know they dont make mobos as manufacturing for the big 3 nvidia partners is done by foxconn and others but i though they at least make their video cards. I think if XFX doesnt make their own then BFG and EVGA prolly dont either. PC Partner, i didnt even know they made graphics cards only mobos.

Andy does have a point about XFX going red, it does feel a little weird and it may turn off some nvidia fans but i think eventually folks will get used to the idea especially if they have a successful line of cool looking cards with black coolers and red PCBs. Most people prolly dont even remember that Visiontek used to make nvidia only and now that brand is associated exclusively with ATI. From an economic perspective the move makes total sesnse as in today's economy one has to do what it takes to survive, it doesnt make as much sense from a marketing standpoint but like i said people will get used to this.
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#25
a_ump
by: andy_usa
If XFX is going to expand their R&D, then the quality of NV cards should probably be the same as usual. But given the situation of this current economy, I highly doubt they'll recruit more tech professionals for the ATI dept, which in turn equals to cutting NV resources to spare for their ATI dept. Would this affect its product quality then?
I really think that would be extremely dumb on their part, i could care less that they went ATI, though kinda happy for ATI XFX has a good rep and it sorta shows that the HD 4870 made a decent impact this year on Nvidia sales. As for them being behind i'm sure they'll be fine they've been making graphic cards for years, yes nvidia layout build is different from HD 4870 but then again so is the 9800GTX to the GTX 2X0 series. They'll do fine and make a name for themselves as an ATI manufacturer as well, though i thk it's be BA if they changed some of the green on their logo to red for their ATI cards.
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