DivX marked the introduction and rise to popularity of high-quality video compression standards based around H.264 and MPEG-4. DivX played an important role in propagating MPEG-4 derived standard as licences to not only PC video players but also to DTH TV, and importantly consumer video players with the introduction of DivX CD/DVDs where generic data-CDs holding the .avi files of the actual video could be played back just like standard VCDs and DVDs.

DivX Inc. announced its seventh installment of the DivX software. Based on the H.264 video compression standard DivX 7 offers playback and creation of compressed video at resolutions of up to HD 1080p. DivX software is available free (for playback and consumption of content based on the DivX and generic MPEG-4 CODECs, while a premium Pro version allows content creation by providing conversion tools. "The release of DivX 7 for Windows marks a true milestone for digital video users everywhere," said Kevin Hell, CEO of DivX, Inc. "Eight years ago, the first DivX video software helped create the market for high-quality video on the PC. We then worked with a global ecosystem of licensees to extend that support beyond the PC to a variety of devices so that consumers all over the world could enjoy their videos anytime and anywhere."