Thursday, March 5th 2009
Integrated Graphics Chip Market to Disappear by 2012 According to Jon Peddie Research
Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, today announced a new study that indicates the end of the market for the popular integrated graphics processor chipset, known as the IGP.
After fifteen years of stellar growth the IGP, will cease to exist, replaced by graphics embedded in the processor. Integrated graphics are used in desktop and net top PCs, notebooks, and netbooks, and various embedded systems such as point of sale, set-top boxes, and signage systems.
In 2008 67% of the graphics chips shipped were IGPs. In 2011 it will drop to 20%, and by 2013 it will be less than one percent.
However, this will not, as many believe, impact the discrete graphics and add-in board market. In fact, with hybrid configuration, embedded graphics will enhance the discrete GPU sales.
For a period of time, between 2010 and 2012 there will be three choices for graphics available: traditional discrete GPUs mounted on add-in boards and/or the motherboard, integrated graphics processor (IGP) chipsets, and processors with embedded graphics. One or more of these devices will be employed in PCs.
Inevitably, market shares will shift as suppliers of IGPs like AMD, Intel, Nvidia, SiS, and VIA find the opportunities for chipsets diminishing and they will seek to develop new products that take advantage of their specific strengths. We can already see significant maneuvering between Intel and Nvidia as Nvidia strengthens its high end offerings with CUDA development tools and on the mobile side, the company has introduced the Tegra platform which relies on an ARM processor and Nvidia graphics. AMD is going head to head with Intel with Fusion, an embedded graphics CPU but it too is building out its workstation and visualization graphics. VIA and its S3 graphics subsidiary is playing its cards close to the chest but they are currently attempting to challenge Intel on price in key strategic markets such as netbooks.
The first integrated graphics controller (IGP) was Sun Microsystems' LEGOS which came out in 1989 for its SPARC processor. The first integrated graphics controller for the PC was introduced by Silicon Integrated Systems - SiS, for Intel processors in 1997.
The first embedded graphics processor will be Intel's Westmere in Q4 2009, AMD will introduce their Fusion processor in Q2 2011, and both companies will employ 32nm process.
After fifteen years of stellar growth the IGP, will cease to exist, replaced by graphics embedded in the processor. Integrated graphics are used in desktop and net top PCs, notebooks, and netbooks, and various embedded systems such as point of sale, set-top boxes, and signage systems.
In 2008 67% of the graphics chips shipped were IGPs. In 2011 it will drop to 20%, and by 2013 it will be less than one percent.
However, this will not, as many believe, impact the discrete graphics and add-in board market. In fact, with hybrid configuration, embedded graphics will enhance the discrete GPU sales.
For a period of time, between 2010 and 2012 there will be three choices for graphics available: traditional discrete GPUs mounted on add-in boards and/or the motherboard, integrated graphics processor (IGP) chipsets, and processors with embedded graphics. One or more of these devices will be employed in PCs.
Inevitably, market shares will shift as suppliers of IGPs like AMD, Intel, Nvidia, SiS, and VIA find the opportunities for chipsets diminishing and they will seek to develop new products that take advantage of their specific strengths. We can already see significant maneuvering between Intel and Nvidia as Nvidia strengthens its high end offerings with CUDA development tools and on the mobile side, the company has introduced the Tegra platform which relies on an ARM processor and Nvidia graphics. AMD is going head to head with Intel with Fusion, an embedded graphics CPU but it too is building out its workstation and visualization graphics. VIA and its S3 graphics subsidiary is playing its cards close to the chest but they are currently attempting to challenge Intel on price in key strategic markets such as netbooks.
The first integrated graphics controller (IGP) was Sun Microsystems' LEGOS which came out in 1989 for its SPARC processor. The first integrated graphics controller for the PC was introduced by Silicon Integrated Systems - SiS, for Intel processors in 1997.
The first embedded graphics processor will be Intel's Westmere in Q4 2009, AMD will introduce their Fusion processor in Q2 2011, and both companies will employ 32nm process.
13 Comments on Integrated Graphics Chip Market to Disappear by 2012 According to Jon Peddie Research
I'm talking about what the market wants though. I'm sure Intel will force the change, like not allowing IGPs for Westmere, even if they are required/wanted by a good chunk of the market...
And high-end 700 consume much more than that anyway, regardless of advertised (780G easily consumes 30-35w under load). My point is that high-end IGP of today is what people wil ask for low-end in 2 years. And nowadays CPU sockets couldn't handle a high-end CPU along a mid-high IGP. I don0t see that changing too much due to costs.
Also let me doubt that Intel's x86 based IGPs are going to be any close in perf/watt to Ati's superb offerings, because that was also taken into consideration in my comment, though I didn't say. My bad.
You're off with that assumption, deal with it and leave the weak arguments for a some other time.
ALL that if we are asking for the best IGP possible. If we are just talking about something that will make the screen work, then yes, it wouldn't matter. But that's why I stated that I think that people are demanding more powerful IGPs and I think that won't change. I said it in my very first line, in this thread.
Regarding ATI 700 series: so how do you put a 15W chipset, a 35w-45w CPU, 1 stick of ram, one 2500rpm HDD and you end up with 100w+ of power consumption under load?? Tell me. Nah one thing is the advertised TDP and another thing is what really is happening. Constraints would not happen on paper, they would happen (and DO happen nowadays on MANY cheaper boards) on real world!! Don't talk me about specs when there are more than enough proofs out there, of true power figures and of true power constraints...
EDIT: Proof of 780G. Let's do the math 15w (780g) + 45 w (CPU) + 8w HDD + 20w memory (let's be generous)= 125w????? :eek: It looks like not to me, that gives me 88w, don't know you. Ah it must be that the memory consumes 50W, it must be that, for sure.
Next.
Intel, on the other hand, has had points one and two for many years but didn't have point 3 until recently; hence the move.
Now we have to watch the other corporations involved that are being pinned into a corner by the changes at AMD and Intel: VIA and NVIDIA. Both are effectively being driven out of the chipset market. NVIDIA already announced their answer: make an x86 processor to use with NVIDIA chipsets. VIA? I haven't heard anything but I suspect they will continue to support the C7 and future VIA processors but will shift manufacturing focus to other areas like ARM processors.
Essentially, the entire industry is on the verge of changing. "Integrated" graphic processors are simply relocating to where the memory controller is at. It's the ensuing battle following that paradigm shift is what's going to cause a lot of heartache.