I'm searching for reasons behind this action from the side of Occulus.
Before todays announcement the OR showed quite a bit of promise, with more than enough buzz for it not to die easily, and enough backers to sustain them untill the release for sure. Even more after all the attention they once again got at the start of the year, and with the announcement of their 2nd developer kit, I'd say they were looking rather good from both a market perspective and business perspective. Furthermore, with it being backed mainly by stuff like kickstarter and people buying in early to support them, one would say that they would've been fairly community centered and everyone was expecting them to behave rather like the "good guys". After all, they owe everything they currently have and are to those people expecting them to produce a product that excels at one thing only: Being a virtual reality headset.
Now all of a sudden, eventhough they've got a massive community backing them, seemingly enough capital to keep their momentum going, and showing a promising outlook product wise, they decide its all not enough and sell their soul to the arguably worst tech giant in existance today.
I don't think anyone with some basic knowledge about the tech world today has any illusions about what facebook and to a lesser degree all free internet services today are actually about, and I'm having a hard time coming up with any reasoning the ruling party at occulus must've had regarding combining the views of an ideologically "sound", and majorly crowdfunded company with that of facebook. There simply isn't anything they as a hardware company(while staying true to that category) would need from facebook, except maybe some extra advertising(which also is weird when you think about it, with facebook being about people and not companies(or is it)).
So that leaves money; the only thing left that I can see as a motivator for the occulus staff. Apparently spearheading exiting new technology with maybe not a very near prospect of getting obscenely rich wasn't enough, as the riches had to come sooner! That apparently was worth throwing away both their good name, and the trust of about 90%+ of their loyal followers.
I really hope the reaction of the community spurs on other developers, because unless this will/can be rolled back I'm looking for a replacement product, as are apparently a great number of others.
Sorry for the rant; I'm not normally one to rant but with another really exiting tech ruined for me personally I just wanted to share my views.