Nintendo has released another of its "Ask the Developer" discussions, the first segment of this week's edition is obviously part of a marketing drive to drum up even more interest in the Legend of Zelda: Tears of the Kingdom (scheduled to launch this Friday). Included in the roundtable conversation is Eiji Aonuma, project manager of the The Legend of Zelda series, who has RPG development experience dating back to the SNES and N64 days at Nintendo. The veteran developer confirms that the follow-up to 2017's Breath of the Wild functions as a direct sequel - the fanbase has long suspected that this was always the case - in his introduction he gets down to the facts sharply: "Once again, it takes place in the vast land of Hyrule after the conclusion of the previous game."

Aonuma reiterates the chosen setting: "Yes, this title is set in Hyrule shortly after the end of the previous game. There are many reasons why we chose this setting. After finishing development on the previous title, we wondered if we could make it possible for players to continue exploring the world after they've reached the game's ending." Given the previous entry's massive success in terms of sales - Breath of the Wild is approaching 30 million units sold - and critical reception, it would be natural for Nintendo to build on that foundation. A section of the fanbase has been critical of Nintendo's decision to not produce an unconnected sequel - Aonuma addresses this matter when he is asked whether an entirely new setting/visual style was in the cards: "No, not really. Although The Legend of Zelda: Breath of the Wild, has its own conclusion, we started to come up with new ideas that we wanted to bring to life in this already realized version of Hyrule, so our direction in making a sequel did not change."

Nintendo fans have been counting down to today's third trailer for the upcoming The Legend of Zelda: Tears of the Kingdom open world adventure blockbuster. The fan base tuned in this afternoon, with great anticipation and excitement, to the final pre-launch video preview. The game's producer - Eiji Aonuma - hinted that more was to come after last month's extensive gameplay demonstration, and Nintendo's marketing push has seemingly delivered on that promise.

The older trailers and press material have, some may say deliberately, kept major details to a minimum - Nintendo has become quite adept at controlling product hype levels in the Switch console's lifetime. Today's reveal smashed the doors wide open with major story beats, key allies plus foes, airborne shenanigans, a variety of combat scenarios, new environments and locations, as well as sharing a surprising dose of dialogue and interactions from Zelda herself. Team N has perhaps justified the increased asking price for Tears of the Kingdom - coming in at $10 more when compared to its predecessor - Breath of the Wild.

Nintendo is ramping up publicity efforts for its upcoming sequel to Breath of the Wild, which was a ratings and sales smash upon launching in Spring 2017 for the Japanese company. Tears of the Kingdom is the latest addition in the long running Legend of Zelda series and is set for release on May 12. In a newly released video that clocks in at a generous 13 and a bit minutes in length, the game's producer Eiji Aonuma demonstrates multiple aspects of gameplay - including Link's new abilities, refined combat systems, weapon crafting, vehicle building via puzzle mechanics and the transition from sky to land areas.

Aonuma-san starts off the video presentation by announcing that the development cycle for Legend of Zelda: Tears of the Kingdom has been completed (reached gold status in industry terms). The game is due to launch internationally in mid-May, so it is encouraging that the development team is, allegedly, not tinkering under the hood until the very last minute. Tears of the Kingdom has been delayed since it was first teased at E3 2019 - development began in 2017 following the completion of its predecessor, Breath of the Wild. Nintendo initially announced an estimated release window in 2022, but presumably due to world changing events, the game was pushed back to Q2 2023.

Nintendo of America CEO Doug Bowser granted a rare interview to Associated Press, presumably as part of promotional duties prior to the February 17 opening of its Super Nintendo World theme park at Universal Studios Hollywood. In an article published on March 13, AP News journalist Greg Keller threw in a surprise query about the $70 asking price for Nintendo's upcoming sequel to 2017's The Legend of Zelda: Breath of the Wild. Fan backlash to Nintendo of America's price hiking reached fever pitch earlier in 2023, and the company has not been very communicative with reasons for increasing the pricing of certain flagship Switch titles, until now.

Bowser's response was suitably neutral, but plenty can be read into it: "We look at what the game has to offer. I think fans will find this is an incredibly full, deeply immersive experience. The price point reflects the type of experience that fans can expect when it comes to playing this particular game. This isn't a price point that we'll necessarily have on all our titles. It's actually a fairly common pricing model either here or in Europe or other parts of the world, where the pricing may vary depending on the game itself." It is clear that he thinks that Tears of the Kingdom presents good value for money, given the standard of content being offered to the prospective player. It is possible that he is hinting that upcoming remakes of legacy Legend of Zelda games will be offered at sub-$70 prices. The recently released Metroid Prime Remastered debuted digitally at $39.99 on the Nintendo eShop, and physical copies have been sold for less at retailers.