Dell Signs China Distribution Deal with Gome
Dell said on Monday it would sell its latest range of personal computers through China's largest electronics retailer, Gome Group. The tie-up with GOME Electrical Appliances Holding Ltd follows similar moves by Dell, the world's second-largest personal computer maker, to expand beyond its direct-sales model to increase global market share. Beijing-based Gome will start retailing Dell products next month in 50 of its stores. Gome had 654 outlets in all at the end of June.
For Dell this is a great opportunity to extend connections with Chinese customers we may not have reached in the past,said Michael Tatelman, vice president of marketing and sales for Dell's global business.