The AMD Radeon RX 6750 GRE (Golden Rabbit Edition) is a runaway success in China, where the card is found selling in volumes comparable to GeForce RTX 4060 Ti, and the likes. This is thanks to its aggressive pricing, and decent levels of performance given the maturity of drivers for the older RDNA2 graphics architecture. The RX 6750 GRE comes in two variants—a 10 GB variant with a 160-bit memory bus and 2,304 stream processors; and a 12 GB variant with the full 2,560 stream processors, similar to the globally available RX 6750 XT. For AMD, the success of the RX 6750 GRE couldn't have come at a better time, as it looks to mop up its 7 nm wafer allocation with TSMC with the "Navi 22" silicon, which went underutilized as GPU demand fell with the crypto-mining crash of 2022 and the subsequent move to the 5 nm next-generation; and so it needs these cards to sell at prices at least in line with the MSRP, of ¥2,219 (RMB) for the 10 GB variant, and ¥2,379 for the 12 GB model. Apparently some retailers are selling these cards below the MSRP, and AMD isn't liking this.

The way retail works in general, is that when an item is selling below MSRP, it encourages retailers to negotiate lower prices up the supply chain, which would inevitably cut income for AMD, and set off a feedback loop. To check exactly this, AMD rolled out a slew of measures. It will be monitoring the retail channel for retailers selling the card below MSRP, and impose a set of tiered penalties. For the first offense, a retailer will be penalized ¥500 per card sold below MSRP. For the second instance, this penalty goes up to ¥1,000 per card, and a stoppage of supply to the retailer. The RX 6750 GRE is so popular in China that it isn't just AMD's traditional AIB partners selling the SKU, but also several lesser known Chinese brands, which have purchased volumes of the RX 6750 GRE ASIC, and are belting out cards as the market demands. In related news, AMD is yet to launch the new Radeon RX 7600 XT in the Chinese market, because it doesn't want to disturb the flow of the RX 6750 GRE.

According to a recent MyDrivers news piece, graphics card models based on AMD's China-exclusive Radeon RX 6750 GRE GPU are "selling like hotcakes" in the region. Team Red's Radeon RX 6750 GRE was released last October, and made available in two memory configurations: 10 GB with a recommended starting price of 2219 RMB (~$312), and 12 GB going for 2379 RMB (~$335). Industry experts were surprised to hear about the mid-range Navi 22 (RDNA 2) GRE card becoming a popular choice in mainstream and budget-conscious gaming circles—as of early January, AMD has taken the unusual step of delaying its Radeon RX 7600 XT launch in China.

Chinese hardware news outlets are reporting that the 12 GB variant is selling for as low as 2239 RMB (~$315) at select retail sites—customers are reported to be snapping these cards up due to an irresistible "price-to-performance ratio," despite onboard technology being almost three years old. AMD is reported to be implementing a "strict" price control policy to prevent unbalanced supply conditions—Wccftech suggests that adjustment "instructions" have been sent out to AIB partners. The MyDrivers article points out that the policy adjustments will take time to stabilize Radeon RX 6750 GRE prices—the aforementioned 2239 RMB shop offers were still live late last week (report is dated January 26).

According to the latest round of reports, AMD has decided not to include China in the initial global launch of its upcoming Radeon RX 7600 XT graphics card. The RX 7600 XT, featuring 16 GB of memory and based on AMD's next-generation RDNA 3 architecture, was expected to launch soon at a price of around $300. However, the company is currently re-evaluating its Chinese GPU launch strategy due to the runaway success of its existing Radeon RX 6750 Golden Rabbit Edition (GRE) series in the region. The RX 6750 GRE cards with 10 GB and 12 GB configurations retail between $269-$289 in China, offering exceptional value compared to rival NVIDIA RTX models. AMD seems hesitant to risk undercutting sales of its popular RX 6750 GPUs by launching the newer 7600 XT.

While the RX 7600 XT promises more raw performance thanks to advanced RDNA 3 architecture, 6750 GRE, with its RDNA 2 design, seemingly remains efficient enough for most Chinese mainstream gamers. With the RX 6750 GRE still selling strongly in China, AMD has postponed the RX 7600 XT introduction for this key market. Final launch timelines for the 7600 XT in China and globally remain unconfirmed by AMD at time of writing. The company appears to be treading cautiously amidst the shifting competitive landscape.

There have been several rumours about AMD's upcoming RX 6750 GRE graphics cards, which may or maybe not be limited to the Chinese market. Details have now appeared of not one, but two different RX 6750 GRE SKUs, courtesy of @momomo_us on Twitter/X and it seems like AMD has simply re-branded the RX 6700 XT and RX 6700, adjusted the clock speed minimally and slapped a new cooler on the cards. To call this disappointing would be an understatement, but then again, these cards weren't expected to bring anything new to the table.

The fact that AMD is calling the cards the RX 6750 GRE 10 GB and RX 6750 GRE 12 GB will help confuse consumers as well, especially when you consider the two cards were clearly different SKUs when they launched as the RX 6700 and RX 6700 XT. Now it just looks like one has las VRAM than the other, when in fact it also has a different GPU. At least the pricing difference between the two SKUs is minimal, with the 10 GB model having an MSRP of US$269 and the 12 GB model coming in at a mere $20 more, at US$289. The RX 6700 XT had a launch price of US$479 and still retails for over US$300, which at least makes these refreshed products somewhat more wallet friendly.