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SteelSeries Unveils Arctis Nova 7 Dragon Edition Gaming Headset

Lunar New Year (or Chinese New Year) is a huge celebration, so let's get informed about its tradition and meaning (read more below). Have you been wondering what the big celebration is all about? We've got you covered. Check out how SteelSeries is uniquely celebrating the Year of the Dragon! We have something special in our Arctis Nova 7 Dragon Edition. This incredible design embodies the characteristics of the dragon, with colors representing tradition and authority. Bring luck upon yourself with the blessing of the Dragon with the seals represented on special earplates as well as on the inside.

If you haven't been able to purchase one, check again soon around the beginning of March, as we will get more stock. There are incredible features of this gaming headset that make it a must, other than its themed design; it comes packed with a big assortment of top-notch audio quality features only from SteelSeries. Whether you're looking for an audio headset for gaming or for work, this is a fantastic option with wireless capabilities and Bluetooth.

SteelSeries Unveils the Apex Pro Mini: Limited-Edition White x Gold Keyboard

SteelSeries, the original esports brand that fuses gaming and culture, and the worldwide leader in gaming and esports peripherals, today unveiled a limited-edition version of one of the company's award-winning Apex keyboards. Designed like a piece of art, molded with sublime craftsmanship, and packing a punch with the fastest and most adjustable switches on the planet, the Apex Pro Mini: Limited-Edition White x Gold keyboard is a masterpiece in gaming gear.

Beautiful design meets tech and innovation for the ultimate Apex Pro experience. An exceptional, slightly weightier typing feel energizes keystrokes, whether players aim for victory or the completion of a task. The Apex Pro Mini: Limited-Edition White x Gold keyboard enriches a desk or battlestation with a showpiece that has been meticulously engineered with a brass weight plate and precision-milled CNC aluminium bottom case for added weight. To top it off, only 250 of these keyboards exist in the world and each keyboard is numbered from 001/250 - 250/250.

SteelSeries Introduces the Limited-Edition Call of Duty: Modern Warfare III Collection

SteelSeries,, the original esports brand that fuses gaming and culture, today unveiled their latest collaboration with Activision to celebrate the upcoming launch of Call of Duty: Modern Warfare III on Friday, November 10. In the direct sequel to the record-breaking Modern Warfare II, Captain Price, and Task Force 141 face off against the ultimate threat. The ultranationalist Vladimir Makarov is extending his grasp across the world, causing Task Force 141 to fight like never before. Designed for the newest chapter in the Call of Duty series and curated for console and PC gamers, the new limited-edition Call of Duty: Modern Warfare III collection logo is inspired by the Konni Group, a Russian private military company and antagonistic faction featured in the Call of Duty franchise.

A red, black, and clear color scheme brings the iconic Konni logo to life through a custom Arctis Nova Booster Pack (speaker plates and headband), two versions of the award-winning SteelSeries QcK mousepad, and an artisan keycap for players join in the fight against the ultimate threat in the campaign or while conquering the modernized maps from the original Modern Ware II (2009) and exploring new Ground War maps.

FaZe Clan and SteelSeries Launches Co-Branded Gaming Gear

Today, FaZe Holdings, Inc. (FaZe Clan), one of the most prominent and influential gaming organizations in the world, and SteelSeries, the worldwide leader in gaming and esports peripherals, announced they will be launching a new line of FaZe Clan x SteelSeries co-branded gaming products, now available exclusively at Best Buy retail locations across North America and BestBuy.com.

With inspiration drawn from the FaZe Clan multiverse, the limited-edition collection features the classic FaZe black and red colorways and brings the iconic FaZe logo and FaZe camouflage to life through SteelSeries' award-winning Arctis Nova 7 headset, Apex 9 Mini keyboard, Aerox 3 Wireless mouse, and QcK XXL mouse pad.

SteelSeries Unveils the Ghost Edition Apex Pro Mini

SteelSeries, the original esports brand that fuses gaming and culture, and the worldwide leader in gaming and esports peripherals, today unveiled the Ghost Edition Apex Pro Mini. Designed to shine through, literally and figuratively, and engineered for performance, the Ghost Edition Apex Pro Mini celebrates both Halloween and those who want to showcase their style. The sum of parts is as powerful and unorthodox as Frankenstein. A sleek sculptured 60% form factor, uber-fast speeds, a limited-edition translucent colorway, and unrivaled RGB illumination make this one monster of a keyboard.

As the creators of the original and patented Hall Effect Switch (OmniPoint), SteelSeries continues to push boundaries to give gamers a competitive edge. Launched in 2019, SteelSeries set out to provide gamers more control over their keyboards with the Apex Pro, the most customizable keyboard on the planet with the world's fastest switches. The original OmniPoint Switch introduced fully adjustable actuation, the biggest leap in gaming keyboard innovation since the creation of the first mechanical switches, which allowed users to adjust between deep throws and feather-light touches.

SteelSeries Unveils Alias Series Mics Powered by Sonar for Streamers

SteelSeries, the worldwide leader in gaming and esports peripherals, today unveiled its newest franchise and the first microphone solution that's been purposely built for gamers. With over 20 years of design and engineering expertise dedicated to solving problems for gamers and making every gaming session glorious, the #1 premium gaming audio brand introduces Alias microphones powered by Sonar for Streamers. Now "Gamers Finally Have a Voice."

When gamers stream, they get animated, move around their gaming setups and battlestations, shout with unbridled excitement and enthusiasm, narrate gameplay, and tell stories with style and personality. The current offering of microphones on the market does not address these needs and doesn't allow users to be dynamic, while Alias microphones allow for the freedom and true range that gamers seek. Others have introduced microphone solutions that are 4-in-1, but they are a master of none.

Steelseries Introduces Alias Gaming Microphones

It's a historic day for SteelSeries, as we pave our way into a new gaming peripheral category. Join us. The days of off-the-shelf generic mics rebranded for gaming are done. It's finally here: a microphone fully dedicated to gaming and streaming. The dedication we have for our audience inspired us to create a product that pushes content creators and streamers—an ever-increasing portion of gaming enthusiasts—to even greater heights. Sound is an integral element of connecting with your viewers, and no matter how good your stream layout looks, bad audio will short-circuit your engagement.

It's time to examine your current setup. The reasons to switch to Alias are many, but we sure have a big one: we believe bigger is better. With a 1" premium capsule that's 3x bigger than competitors', your voice is captured with more fidelity, and it gives you the positioning freedom you need to express yourself. Alias is powered by Sonar: your all-in-1 sound studio for controlling all aspects of livestream audio production. Multiple apps multiply the mess and creates points of failure. With Sonar you get a single app that helps you easily mix and route the sound of your apps and personalize the sound of your mic with ClearCast AI noise cancellation and a powerful 10-band equalizer. No more hiding that pretty face behind the mic. The deep, rich vocals is but one reason to go with Alias. Let's dive in.

The Limted-Editon SteelSeries Ghost Collection Returns

SteelSeries, the original esports brand that fuses gaming and culture, and the worldwide leader in gaming and esports peripherals, today announced the return of the Limited-Edition Ghost Collection, featuring the award-winning Aerox 3 Wireless mouse and Apex 7 TenKeyLess (TKL) keyboard. Design guides us, design defines us, and design connects us. Design also influences culture, so it's only fitting that the design behind the Limited-Edition Ghost Collection further sheds light on the style and innovation created for those who live a "gaming lifestyle."

A sleek sculptured shell is fused with a mesh pattern and a distinct ghost-like colorway to deliver a scary fast, ultra-lightweight, high-performance mouse, while an esports form factor keyboard shines bright through a translucent colorway. Add unrivaled RGB illumination to both and the Limited-Edition Ghost Collection makes a deadly combination.

Steelseries Unveils Special Edition Arctis Nova 7 White Collection

From the makers of Arctis, the most awarded audio line in gaming, SteelSeries, the original esports brand that fuses gaming and culture, today introduces the special-edition Arctis Nova 7 white collection. Through four years of innovative and meticulous engineering, SteelSeries set out to push boundaries, solve problems for those living a multi-faceted "gaming lifestyle" and reinvent the world's #1 premium gaming headphones. Whether it's gaming on the go, listening to Spotify or watching Netflix while commuting on the train or bus, taking a Zoom call and needing to tune out the noise in a shared apartment, workspace, or coffee shop, at the home office with furry kids running around, in the gym or basketball court, playing some Call of Duty Modern Warfare II or Mario at home, and so much more... Welcome to the future of audio for a gaming lifestyle.

Elite performance comes standard. The Arctis Nova 7X & 7P are equipped with the Nova Acoustic System, which fuses hardware and software to raise the bar over the competition and provide those living a "gaming lifestyle" with a new superpower known as "Almighty Audio." The combination of custom-designed High Fidelity speaker drivers that offer unparalleled sound purity, plus immersive 360° Spatial Audio for an immersive soundscape, along with the Sonar Audio Software Suite, which features the first pro-grade parametric EQ for gamers and allows them to adjust every individual frequency, provides unparalleled sound customization.

Lenovo Introduces the Legion 9i, the World's First AI-Tuned Gaming Laptop with Integrated Liquid-Cooling System

Today Lenovo is announcing its top-of-the-line Lenovo Legion 9i (16", 8), the first 16-inch gaming laptop in Lenovo Legion's ecosystem—and in the world—with a self-contained liquid-cooling system, designed for gamers and creators with heavy graphic workflow requirements who need a full development studio in their bag. The Lenovo Legion 9i caps out the Lenovo Legion lineup that also includes the Lenovo Legion Pro series for competitive gamers and the Lenovo Legion Slim series for gamers who value agility, as well as Lenovo Legion displays and peripherals. Also announced today are the Lenovo Legion 16" Gaming Backpack GB700 and GB400, two backpack options that give gamers a choice between slim and lightweight agility or extra storage without sacrificing protection for their Lenovo Legion 9i (16", 8) or any other laptops and accessories.

"The introduction of the Lenovo Legion 9i (16", 8) marks the latest pinnacle of Lenovo Legion's gaming laptop innovation. The Lenovo Legion 9i is first laptop in the Lenovo Legion ecosystem with an integrated liquid-cooling system and hardware AI chip tuning. The forged carbon A-cover, which in addition to its 'unique-to-each-laptop aesthetics' means a lighter laptop for gamers and creators who demand nothing but the best." said Jun Ouyang, Lenovo's vice president and general manager of the Consumer Business Segment, Intelligent Devices Group. "We are constantly challenging ourselves to push the limits when designing gaming solutions. The Lenovo Legion 9i (16", 8) has set a new benchmark for us that we are excited to meet—and exceed—in the future."

SteelSeries Announces Rapid Trigger - a New Feature for Apex Pro Keyboards

Our firmware engineers never cease to find ways to improve our keyboards. Every single Apex Pro keyboard receives a major upgrade. SteelSeries is at the forefront of innovative gaming keyboards that elevate your skills even further. Go beyond what you think you can do with the fastest keyboard in the world. We are thrilled to announce a new feature called Rapid Trigger that is bound to shift the odds in your favor ever more.

What is Rapid Trigger?
Most switches have a set actuation point—that is, when a key is depressed, a point where it will activate. How deep you need to press it depends on your settings. As long as you keep your finger on that key, it will keep inputting it, as long as it is below the actuation point, let's say 2 mm. If your finger lifts the key above that threshold, the switch will "reset" and release the keypress. You can see this in action if you press a key down fully and lightly bounce your finger up and down. If you are still pressing it within the actuation point, it will continue inputting whatever you pressed, even though you lifted your finger a bit. Rapid Trigger takes this to the next level.

NVIDIA GeForce NOW Gets 21 New Games, KovaaK's Challenge Goes Live

Rise and shine, it's time to quake up - the GeForce NOW Ultimate KovaaK's challenge kicks off at the QuakeCon gaming festival today, giving gamers everywhere the chance to play to their ultimate potential with ultra-high 240 frames per second streaming. On top of bragging rights, top scorers can win some sweet prizes - including a 240 Hz gaming monitor.

Bethesda's award-winning titles Doom Eternal, Quake, Wolfenstein: The New Order, Wolfenstein II: The New Colossus and Wolfenstein: Youngblood heat up the cloud this week, leading 21 new games joining the GeForce NOW library. Plus, Baldur's Gate 3 has been a hit with members. Make sure to upgrade to Ultimate and Priority memberships today to skip the waiting lines over free members and get into gaming faster.

Steelseries Introduces Diablo IV Limited Edition Collection

Prepare for the hugely anticipated release of Diablo IV with these Limited Edition items from SteelSeries! One of a kind, right here. The time to face the Burning Hells is approaching. Are you ready to slay, mortal, or will you accept Lilith's blessing and worship her? Her gifts are tempting indeed.

Before you delve back into your favorite monster-slaying RPG, we have a brand new collection of Limited Edition items for you to peruse. Don't hesitate, as these usually do not last long... if stock runs out, mark that "Notify Me" on the product pages, as they may be back for a second round!

SteelSeries Partners with GameStop for the Exclusive North American Launch of the Arctis Nova 4 for PlayStation and Xbox

From the creator of the groundbreaking Arctis line of headsets and the new Arctis Nova franchise, SteelSeries, the original esports brand that fuses gaming and culture and worldwide leader in gaming and esports peripherals, today expands the Arctics Nova universe with the introduction of the Arctis Nova 4 - exclusively available at GameStop stores beginning Saturday, May 20, 2023.

For today's gaming lifestyle, people need access to wireless freedom for gaming, streaming, and entertainment at a more affordable price. The Arctis Nova 4 introduces a new wireless option for players that shares the same meticulously crafted Nova Acoustic System as the entire Nova family, featuring Hi-fi audio, supercharged by the Sonar Audio Software Suite, and delivering 360° Spatial Audio. It's the perfect companion for those living life on the go - offering untethered elite sound and performance.

Lenovo Announces New AI Powered Legion Gaming Laptops and New Ultra-Wide Gaming Monitors

Today, Lenovo announced the latest 8th generation of Lenovo Legion Slim laptops, allowing gamers to harness the freedom that the newest series has to offer. The Lenovo Legion Slim series is all about empowering players to crush their gaming goals while also pursuing their creative passions, and there are more options than ever among the new Lenovo Legion Slim 7i and 7 (16", 8), Lenovo Legion Slim 5i and 5 (16", 8), and—an all-new size for this year—the Lenovo Legion Slim 5 (14", 8), which elevates laptop power and portability to a whole new level. This newest generation of the series is also the first to sport the Lenovo Artificial Intelligence (LA) family of chips. These are onboard physical AI chips that power Lenovo AI Engine+, which dynamically adjusts the Lenovo Legion ColdFront 5.0 thermals to optimize cooling on the fly and maintain maximum output with minimal noise.

Lenovo Legion Slim series laptops are designed to meet the multi-faceted needs of gamers, with an SD slot, rapid charging battery technology Windows 11, three months of free Xbox Game Pass Ultimate, as well as access to Nahimic by SteelSeries 3D immersive audio, and Lenovo Vantage helping users get the most out of their machines. Offering peace of mind, Lenovo's Legion Ultimate Support service is available with round-the-clock tech support, guidance and assistance so gamers don't have to miss a beat, and with Legion Arena, users can create their ultimate gaming hub with all their titles accessible in one place rather than having to switch between apps. Additionally, gamers looking to expand their horizons—literally—can look forward to the new Lenovo Legion R45w-30 44.5" 32:9 ultrawide curved display and the new Lenovo Legion Y34wz-30 Gaming Monitor that delivers extreme clarity and vivid color with its 34-inch mini-LED backlit panel.

Lenovo Unveils the World's Most Powerful 16-inch AI-Tuned Gaming Laptops and an Ecosystem of Gaming Products

The newest 2023 Lenovo Legion lineup of battle-ready PCs, monitors, and accessories are unveiled today, setting a new standard in PC gaming for 2023 that gives gamers the edge they need to top the leaderboards. Lenovo is harnessing the pure power of PC gaming with its new lineup for CES 2023, unlocking the freedom to dominate the battlefield with AI-tuned performance that lets gamers crush both framerates and the competition. Brand new for 2023 is the new Lenovo LA AI chip, the world's first dedicated AI chip on a gaming laptop, installed on the new Lenovo Legion Pro 7 and 7i (16", 8) laptops and the Lenovo Legion Pro 5 and 5i (16", 8) laptops.

Lenovo AI Engine+, powered by the Lenovo LA AI chip, deploys a software machine learning algorithm to optimally tune system performance. The chip uses software machine learning, deployed through Lenovo Vantage, to help monitor in-game FPS and dynamically adjust for the highest performance output. Offering up to 15% higher TDP, this chip and machine learning software combo allows Legion Pro Series laptops to deliver higher performance compared to previous generations. Lenovo Legion Pro 7i and Lenovo Legion Pro 5 and 5i laptops also come with Tobii Horizon, providing gearless head tracking that gives players an extra level of immersion when playing their favorite games, as well as Tobii Aware.

ASRock Launches Officially Licensed Sonic the Hedgehog Inspired Motherboard, the Z790 PG SONIC

Leading global motherboard manufacturer, ASRock, proudly announces its new ASRock Z790 PG SONIC, an officially licensed motherboard featuring SEGA's Sonic the Hedgehog. A 16-bit spinning ring emblazons the rear IO cover, while on the rear side you'll even catch a glimpse of Sonic mid-run. The ASRock motherboard is co-launched to celebrate the release of SEGA's new Sonic Frontiers game.

"Designed to bring back epic memories of catching rings in Green Hill Zone, the motherboard echoes Sonic's lightning speed with its fast blue and silver shards and Sonic silhouette, besides the motherboard outlook is designed around the Sonic the Hedgehog theme, the ASRock Z790 PG SONIC also features a SONIC-inspired UEFI BIOS interface", Said Chris Lee, Vice President of ASRock motherboard & gaming monitor business unit.

SteelSeries Outs the Apex 9 Mini Keyboard with Optical Switches and 0.2ms Response Time

SteelSeries today released the Apex 9 Mini, a 60% format gaming keyboard that boasts of the fastest response-times among all keyboards from the company. SteelSeries refers to it as their "fastest keyboard ever." The keyboard features OptiPoint optical switches that offer 33% faster actuation time than leading optical keyboards in the market, and combined with the onboard electronics, translate response-times as low as 0.2 ms. The switch design also offers zero-debounce. Other key features include Double Shot PBT keycaps, ARGB lighting, a detachable USB-C cable, and an aviation-grade Series 5000 aluminium top-plate. Available now, the Apex 9 Mini is priced at USD $149.99.

SteelSeries Turns the Audio Dial to 11 with New Arena Speakers

SteelSeries, the worldwide leader in gaming and esports peripherals, today unveiled its new franchise - a family of speakers that turn any rig into an epic gaming and entertainment space. From the makers of Arctis, the most awarded audio line in gaming, SteelSeries introduces the Arena 3, Arena 7, and Arena 9 -- a premium line of gaming speakers that addresses a long-standing void in the current landscape by orchestrating a combined hardware and software solution that allows for total immersion within any game.

SteelSeries' latest creation establishes yet another series of firsts with the Arena line, including a gaming speaker system with true surround sound from a single USB connection -- with immersive, high-quality audio emerging from a two-way speaker design, including two front speakers, a center channel speaker, two wireless rear surround sound speakers, and a 6.5" downward-facing subwoofer, along with the ability to tune every individual frequency through the Sonar Audio Software Suite, which features the world's first pro-grade parametric EQ designed for specifically for gamers.

SteelSeries Introduces Apex Pro Mini Gaming Keyboards

Leap into next-gen technology with OmniPoint 2.0. Find out how one keyboard can solve everything. It's time to up your speed. If there's one thing that makes a difference in competitive gameplay, it's the deciding moments between who takes the shot first. Who throws that grenade earlier. Who managed to activate a life-saving ability before otherwise reducing to dust, awaiting the respawn timer in frustration.

Having a keyboard that responds precisely how fast you want, and the way you want could be the difference between victory and defeat. Our newest gaming keyboard offering reaches a whole new level as we evolved our OmniPoint technology. Reaching OmniPoint 2.0 means a whole host of benefits -- not just for victory in virtual worlds, but in other situations as well.

MSI Launches HX-series Gaming Laptops

Today, MSI - the innovative computing manufacturer in gaming and creator laptops - proudly unveils a new lineup of laptops equipped with the latest 12th Gen Intel HX series processors. The new premium laptop lineup delivers not just extreme performances but an innovative set of features including the built-in mechanical keyboard with Cherry MX switches, exclusive built-in color calibration report and the world's first QHD 240 Hz OLED display. The new lineup promises premium gameplay and super-efficient content creation for the most performance-addicted enthusiasts and top-notch creators.

The new gaming laptop lineup features a significant performance improvement over previous models, including up to 100% increase in CPU performance. And thanks to the robust cooling system, the new gaming laptops can push the latest Intel HX processors to their limits with a whopping 150 W maximum turbo power. The exclusive MSI OverBoost technology also pushes the envelope with a combined 250 W power delivery to CPU plus GPU, promising the most immersive and premium gameplay.

SteelSeries Launches the Arctis Nova Pro-series of Headsets

SteelSeries has released a pair of new headsets that builds on its well known Arctis-series, but brings with it a much more modern and premium looking design. Besides the overhaul of the design, SteelSeries has added support for 360 degree spatial audio and the company has also updated its GameDac, which is built around the ESS Sabre 9218PQ40 Quad-DAC. Other new features include an "AI-powered" noise cancelling microphone and a new headband design that's meant to be more comfortable. The wired Arctis Nova Pro comes in a PC and Xbox version, both sporting multi-system connect with dual USB inputs, although 3.5 mm jack input is also supported. A nice touch is that the ear pads are attached with magnets and should as such be easy to replace.

The Arctis Nova Pro Wireless on the other hand comes in three different versions, with a dedicated Xbox and Playstation version, as well as a PC version. Here, SteelSeries has also added active noise cancelling, which is not a feature you find on many gaming headsets. The ANC is using a 4 microphone hybrid system and has support for transparency mode. SteelSeries has replaced the GameDac with a wireless base station for the three wireless versions, which also charges the batteries, as SteelSeries has gone for user swappable battery packs. A 15 minute charge gives you three hours of usage, and a fully charged battery is good for up to 44 hours. Interestingly there's also an eight second power buffer, which allows you to hot swap the batteries, if you're fast. The wireless side of things consists of a proprietary low latency 2.4 GHz radio, as often is the case for wireless gaming headsets, as well as Bluetooth 5.0 support. There's support for simultaneous use of both wireless standards, which is a nice touch and something we've seen from a couple of SteelSeries competitors. The Arctis Nova Pro has an MSRP of US$249.99, with the wireless version costing US$349.99.

SteelSeries Unveils the Lightest Multi-Genre and MMO/MOBA Mice on the Planet

SteelSeries, the worldwide leader in gaming and esports peripherals, today unveiled three new additions to its award-winning family of Aerox mice, creating the fusion of ultra-lightweight design and customizable button options for maximum precision, speed, and comfort to every style of gamer. Similar to the way innovations in aerospace bring advanced technologies and design improvements to new product categories, the ultralight and structural designs first seen in the Aerox 3 expand their reach with the new Aerox 5, Aerox 5 Wireless, and Aerox 9 Wireless mice. Less weight equates to speed and endurance. Speed and endurance equate to wins. Whatever the game, players want an edge, the ability to play better, and the ability to win. Whether they're playing competitively online or trying to advance past the last boss of a Souls game for the 17th time, the ultra-lightweight Aerox line of mice gives gamers the ability to move quicker, more precisely, and with less fatigue so they can maintain their level of gameplay no matter how long the gaming session.

Customization is key. From the apps and shortcuts on a mobile phone to a coffee at Starbucks, nearly everything in life is customizable today. The way people play games should be no different. Now, gamers can customize the programmable buttons on the Aerox 5, Aerox 5 Wireless, and Aerox 9 Wireless and have immediate access to whatever they want, whenever they need it, at their fingertips. From shortcuts and macros for Fortnite or League of Legends to the synced RGB lighting for a gamer's battlestation, the new lineup of Aerox mice can be customized to suit any style of play or environment.

SteelSeries x Bungie Team Up for Limited-Edition Destiny Collection

SteelSeries, the worldwide leader in gaming and esports peripherals, and Bungie, creator of the definitive action MMO Destiny videogame series, today unveiled a new collection of limited-edition gaming gear that celebrates Destiny.

Inspired by the Traveler's Light, the bright color scheme and graphic designs brings the sci-fi universe of Destiny to life through the award-winning Arctis 1 Headset, Rival 5 Gaming Mouse, and QcK Prism XL Mousepad. As a bonus, customers who purchase the special-edition Arctis 1, Rival 5, and QcK Prism XL will receive exclusive in-game cosmetics for Destiny 2.

GN Completes Acquisition of SteelSeries

On October 6, 2021, GN announced an agreement to acquire SteelSeries - a global pioneer in premium software-enabled gaming gear. All necessary conditions, including relevant regulatory approvals, have been met and today GN has completed its acquisition of the SteelSeries group. SteelSeries will be a new growth engine to GN, operating with its own identity, brand and execution strength while benefitting from the industry-leading capabilities and track record of GN Audio to drive continuous growth and value creation. The core technology competencies of GN and SteelSeries complement and align very well, and it is anticipated that the combination will produce significant scaling opportunities and revenue synergies when combining SteelSeries with GN's extensive global distribution footprint. Consequently, annual run-rate operational synergies of around DKK 150 million by end of 2022 are expected.

The transaction represents an enterprise value on a cash and debt-free basis of DKK 8.0 billion. The acquisition is funded as 100% cash payment financed through the existing cash balance, the EUR 600 million 0.875% coupon Eurobond issuance announced on November 17, 2021, and a bridge loan, which GN expects to replace with other debt instruments. The financial guidance for 2022, including SteelSeries, will be communicated in connection with the Annual Report 2021.
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