Google has officially joined the club of custom Arm-based, in-house-developed CPUs. As of today, Google's in-house semiconductor development team has launched the "Axion" CPU based on Arm instruction set architecture. Using the Arm Neoverse V2 cores, Google claims that the Axion CPU outperforms general-purpose Arm chips by 30% and Intel's processors by a staggering 50% in terms of performance. This custom silicon will fuel various Google Cloud offerings, including Compute Engine, Kubernetes Engine, Dataproc, Dataflow, and Cloud Batch. The Axion CPU, designed from the ground up, will initially support Google's AI-driven services like YouTube ads and Google Earth Engine. According to Mark Lohmeyer, Google Cloud's VP and GM of compute and machine learning infrastructure, Axion will soon be available to cloud customers, enabling them to leverage its performance without overhauling their existing applications.

Google's foray into custom silicon aligns with the strategies of its cloud rivals, Microsoft and Amazon. Microsoft recently unveiled its own AI chip for training large language models and an Arm-based CPU called Cobalt 100 for cloud and AI workloads. Amazon, on the other hand, has been offering Arm-based servers through its custom Graviton CPUs for several years. While Google won't sell these chips directly to customers, it plans to make them available through its cloud services, enabling businesses to rent and leverage their capabilities. As Amin Vahdat, the executive overseeing Google's in-house chip operations, stated, "Becoming a great hardware company is very different from becoming a great cloud company or a great organizer of the world's information."

We are thrilled to share that over the next few weeks, the EA app will officially replace Origin as our primary Mac platform. A faster, more reliable, and more streamlined experience - it's the best place for you to experience EA's incredible games, services and content. With the new streamlined design you will easily find the games and content you're looking for and discover your new favorite games. With automatic game downloads and background updates you can ensure that your games are ready to play when you are.

For existing Origin players, we've worked hard to make the transition to the EA app as simple as possible. When you get there, all your games and content, including games already installed on Origin, will be ready and waiting for you. Your local and cloud saves will transfer forward ensuring you can pick up where you left off. New players will start by downloading a new favorite game and jump into the action with our optimized experience. Players on unsupported macOS devices can continue to enjoy their favorite games on Origin.

Audio-Technica U.S. Incorporated, recently announced the formation of a new logistical operations company, Technica Logistics Inc. The announcement was made by Mr. Manabu Aoki, Audio-Technica Director and CEO/President of Audio-Technica U.S. Inc., and underscores A-T's long-term strategic business plan for ongoing growth and expansion in the coming years. "This new company is formed to supply enhanced service to our customers and consumers," stated Aoki. "This change will take advantage of Audio-Technica's past experience and success in warehouse and distribution operations, as well as its unprecedented dedication to customer support and service."

Technica Logistics Inc. will begin operation on April 1, 2024, and Mr. Michael Fuller, who has been with Audio-Technica for over 15 years, has been named as the Managing Director. The company plans to have approximately 40 employees throughout the U.S. and will have its headquarters at the Audio-Technica campus in Stow, Ohio, and the mailing address at 4701 Hudson Drive, Stow, OH.

Denuvo by Irdeto, the leading provider of security solutions for the gaming industry, is excited to announce the launch of its groundbreaking product, TraceMark for Gaming, during the prestigious Game Developers Conference (GDC). This pioneering watermarking solution, part of the Irdeto anti-piracy suite and the first of its kind to be tailored specifically for the gaming industry, leverages the core invisible watermark technology trusted by Hollywood studios, sports leagues, and pay-TV operators.

TraceMark for Gaming uniquely addresses the challenge of content leakage, especially during the sensitive pre-release phase of game development. It introduces a deterrent effect by enabling the precise tracing of leaked content back to its source. This capability makes potential leakers think twice, knowing that any unauthorized distribution can be directly linked to them. As a platform-agnostic tool, TraceMark effortlessly integrates into various stages of the game's lifecycle, providing a consistent layer of protection. Its adaptability ensures that, irrespective of the development phase or platform, TraceMark serves as an effective measure to discourage leaks by holding individuals accountable, thereby contributing to the overall integrity of the content distribution process.

CORSAIR today launched a white color variant of the revolutionary RMx SHIFT Series of ATX 3.0 power supplies. RMx SHIFT, the world's first PSU with the DC connector panel on the side of the unit, quickly became a sensation among DIY PC enthusiasts after its launch last year thanks to cleaner and easier cabling than traditional power supplies. Available in 750, 850, 1000, and 1200 wattages, the RMx SHIFT Series exemplifies CORSAIR's commitment to addressing the evolving needs of its customers. With its repositioned side panel, builders have unobstructed access to all of its Type 5 Gen 1 micro-fit connections, making installation and maintenance painless. It also means less bending and twisting of the cables, removing unnecessary strain on the cables and connectors.

White models of RMx SHIFT address the overwhelming demand from the PC building community for more customization options to match a wider range of builds. The new white units retain all the features that have made the RMx SHIFT a market standout, including fully modular cabling, 80 Plus Gold-rated efficiency, premium 105°C-rated Japanese capacitors, and a 140 mm fluid dynamic bearing fan, while matching the clean aesthetic of white system builds.

Soon, you'll be able to play your favorite games from GOG, like the Witcher series or Cyberpunk 2077, on multiple devices of your choice. We're teaming up with Amazon Luna cloud gaming service to give you even more ways of enjoying your titles, while still keeping our mission of DRM-free gaming. Let's dive into it and take a look at how it works!

What exactly is Amazon Luna?
It is a cloud gaming service developed and operated by Amazon. The service first launched in March 2022 in the United States, and then spread its reach to other countries last year, with availability in the USA, Canada, UK, Germany, France, Italy, and Spain. Luna works by streaming games from cloud servers and runs on Amazon's powerful cloud computing service Amazon Web Services (AWS). And what it means is that it allows its customers to enjoy gaming on the go, on the couch, or anywhere else you have an internet connection. No lengthy downloads or updates, no need for an expensive gaming PC, complicated setup, or heavy computer processing - just pure joy of running your games on a device of your choice in high-quality.

Razer Fintech, the financial technology arm of Razer Inc., together with its B2B payments unit, Razer Merchant Services (RMS), announced a dynamic rebranding initiative today. The company unveils a new single name, logo, and identity as Fiuu, signifying its ambitious plans to become a leading force in the future of digital payments. Fiuu, set to operate as a standalone subsidiary of Razer Inc. moving forward, aims to empower both the businesses and individuals by their evolving payment needs. This strategic move reflects the company's commitment to providing innovative payment solutions to merchants worldwide.

A part of this rebranding exercise, Lee Li Meng will be passing the helm to Eng Sheng Guan as Chief Executive Officer and will take on a new role as Executive Chairman of Fiuu, effective 1 March 2024. With Mr Eng's extensive experience of more than 25 years in the payments industry and proven leadership, his appointment heralds a new chapter of growth and innovation for the company. Sheng Guan's vision and dedication align with Fiuu's commitment and delivering top-notch solutions and services. With his guidance, Fiuu aims to reach new heights in the fintech industry.

SK Hynix Vice President Kitae Kim presides over the company's HBM Sales & Marketing (S&M) department—an official leadership blog profile reveals that the executive played a key role in making the South Korean supplier's high bandwidth memory (HBM) product line "a superstar of the semiconductor memory industry in 2023." Growing demand for powerful AI processors has placed SK Hynix in a more comfortable position, following recessive spells—including a major sales downturn in 2022. NVIDIA is the market leader in AI processing chips, and many of its flagship enterprise designs are fitted with cutting-edge SK Hynix memory modules. Kim noted that his firm has many notable international clients: "HBM is a revolutionary product which has challenged the notion that semiconductor memory is only one part of an overall system...in particular, SK Hynix's HBM has outstanding competitiveness. Our advanced technology is highly sought after by global tech companies."

The VP outlined how artificial intelligence industries are fuelling innovations: "With the diversification and advancement of generative AI services, demand for HBM, an AI memory solution, has also exploded. HBM, with its high-performance and high-capacity characteristics, is a monumental product that shakes the conventional wisdom that memory semiconductors are only a part of the overall system. In particular, SK Hynix HBM's competitiveness is outstanding." Business is booming, so much so that nothing can be added to this year's HBM order books: "Proactively securing customer purchase volumes and negotiating more favorable conditions for our high-quality products are the basics of semiconductor sales operations. With excellent products in hand, it's a matter of speed. Our planned production volume of HBM this year has already sold out. Although 2024 has just begun, we've already started preparing for 2025 to stay ahead of the market."

News reports from Asia point to an ongoing price battle between major chip foundries in the region—sluggish market conditions in 2023 have caused the big industry names to adjust charges, in concerted efforts to retain customers. This situation has escalated in early 2024—news media outlets claim that mainland China-situated factories have plenty of new production capacity, and are therefore eager to get their order books filled. The reports point to: "Semiconductor Manufacturing International Corporation (SMIC), Hua Hong Semiconductor and Jinghe Semiconductor lowering the price of tape-out services to chip design companies in Taiwan." Industry insiders believe that several Taiwanese IC designers have jumped onto better deals, as offered by Chinese facilities—it is alleged that Samsung, GlobalFoundries, UMC and Powerchip have all experienced a worrying increase in customer cancellations (at the tail end of 2023). The loss of long-term clients has forced manufacturers—in South Korea and Taiwan—into a price war.

TrendForce's analysis of market trends stated: "Due to the mature manufacturing processes in China, unaffected by US export restrictions, the lowered wafer fabrication costs have become attractive to Taiwanese IC design companies seeking to enhance their cost competitiveness. Reports also indicate that this competitive pressure has forced Taiwan's foundries, UMC and PSMC, to follow suit by reducing their prices. UMC has lowered its 12-inch wafer foundry services by an average of 10-15%, while its 8-inch wafer services have seen an average price reduction of 20%. These price adjustments took effect in the fourth quarter of 2023." Samsung is reportedly slashing prices by ~10-15%, and is expressing a "willingness to negotiate" with key clients in early 2024. Reports state this is a major change in attitude for the South Korean chip giant—allegedly, leadership was unwilling to budge on 2023 tape-out costs. TrendForce reckons that TSMC's response was a bit quicker: "(having) already initiated pricing concessions last year, mainly related to mask costs rather than wafer fabrication. It was reported that these concessions primarily applied to the 7 nm process and were dependent on order volumes."

Today, Microsoft launched Copilot Pro, bringing its AI-powered productivity features to mainstream consumers. Available as a $20 per month add-on to Microsoft 365 Personal or Home subscriptions, Copilot Pro injects AI directly into Office apps to help users write faster and work smarter. The key features include AI-generated text suggestions and summaries in Word, automated data analysis and graph creation in Excel, and even entire PowerPoint presentation generation from a text prompt. Copilot can also suggest email replies in Outlook and assist with other productivity tasks. What sets Copilot Pro apart from the free Copilot assistant is its tight integration with Office apps and ability to summarize long Word documents and generate entire decks. The Pro version also offers priority access to the latest AI models from OpenAI, Microsoft's key partner. The regular Copilot uses GPT-4 during non-priority times, while the Copilot Pro aims to serve its users with GPT-4 and GPT-4 Turbo all the time.

While regular Copilot is available to anyone with a Microsoft account, Copilot Pro is reserved for those with active Microsoft 365 subscriptions. However, it brings previously business-only AI capabilities like PowerPoint generation to mainstream users. Microsoft's Divya Kumar, global head of marketing for search and AI at Microsoft, stated in a discussion for The Verge that Copilot Pro will continue to expand over time: "Given that pattern we've been in, that rolling thunder, you can expect we're going to do the exact same thing for Copilot Pro." So, while the initial launch focuses on core Office apps, expect Copilot Pro to pop up across Microsoft's software and services eventually. For now, it aims to boost productivity for Office power users willing to pay a little extra for AI assistance.

Today, alongside the Early Access launch of Prince of Persia: The Lost Crown on Ubisoft+, Ubisoft is renaming its subscription plans. Ubisoft+ Multi-Access and PC Access will now become Ubisoft+ Premium, offering day-one new releases and early access where applicable, alongside premium editions, monthly rewards, and more. Ubisoft is also introducing a new offer: Ubisoft+ Classics on PC, a curated selection of popular back-catalog and live games. We sat down with Director of Subscription, Philippe Tremblay, to discuss the changes and reflect on the past four years of of Ubisoft+.

What are the core differences between Ubisoft+ Premium and Ubisoft+ Classics?
Philippe Tremblay: Premium means day one access to new releases and in some cases, like Prince of Persia: The Lost Crown, early access to upcoming new releases. This is on top of our extensive back catalog, where you'll have access to premium editions, DLC, and monthly rewards. All of this is offered on Xbox, PC, and Amazon Luna, and you'll only need to subscribe once to have access to these games across all these platforms. Players can subscribe to Ubisoft+ Premium for a monthly fee of $17.99.

During its Ignite conference, Microsoft introduced a duo of custom-designed silicon made to accelerate AI and excel in cloud workloads. First of the two is Microsoft's Azure Cobalt 100 CPU, a 128-core design that features a 64-bit Armv9 instruction set, implemented in a cloud-native design that is set to become a part of Microsoft's offerings. While there aren't many details regarding the configuration, the company claims that the performance target is up to 40% when compared to the current generation of Arm servers running on Azure cloud. The SoC has used Arm's Neoverse CSS platform customized for Microsoft, with presumably Arm Neoverse N2 cores.

The next and hottest topic in the server space is AI acceleration, which is needed for running today's large language models. Microsoft hosts OpenAI's ChatGPT, Microsoft's Copilot, and many other AI services. To help make them run as fast as possible, Microsoft's project Athena now has the name of Maia 100 AI accelerator, which is manufactured on TSMC's 5 nm process. It features 105 billion transistors and supports various MX data formats, even those smaller than 8-bit bit, for maximum performance. Currently tested on GPT 3.5 Turbo, we have yet to see performance figures and comparisons with competing hardware from NVIDIA, like H100/H200 and AMD, with MI300X. The Maia 100 has an aggregate bandwidth of 4.8 Terabits per accelerator, which uses a custom Ethernet-based networking protocol for scaling. These chips are expected to appear in Microsoft data centers early next year, and we hope to get some performance numbers soon.

According to the latest NVIDIA knowledge base FAQ, the pricing structure of NVIDIA's GeForce NOW game streaming service is increasing. Applicable only to Canada and Europe, the price increases due to "increased operational costs in those areas," as NVIDIA notes. The customers paying in CAD, GBP, EUR, SEK, NOK, DKK, CZK, and PLN will experience a roughly 10-20% price increase of around one to two Euros, based on the GeForce NOW subscription level. However, there is a good chance to secure better prices for the following months, as active and new members who sign up for GeForce NOW before November 1st can lock in their memberships at the current pricing for six months before experiencing an increase.

The company notes that this also impacts membership gift card pricing adjustment, with gift cards purchased before November 1st honoring the old pricing and newly minted gift cards after November 1st getting a price increase. This change occurs across all subscription tiers, including the Priority tier for 1080p gaming at 60 FPS, the Ultimate tier for 4K experience at 120 FPS, and the Founders Ultimate tier, which increases gameplay duration from six to eight hours. You can see the updated pricing structure in the table below.

Symantec, a division of Broadcom Inc., is partnering with Google Cloud to embed generative AI (gen AI) into the Symantec Security platform in a phased rollout that will give customers a significant technical edge for detecting, understanding, and remediating sophisticated cyber attacks.

Symantec is leveraging the Google Cloud Security AI Workbench and security-specific large language model (LLM)--Sec-PaLM 2-across its portfolio to enable natural language interfaces and generate more comprehensive and easy-to-understand threat analyses. With Security AI Workbench-powered summarization of complex incidents and alignment to MITRE ATT&CK context, security operations center (SOC) analysts of all levels can better understand threats and be able to respond faster. That, in turn, translates into greater security and higher SOC productivity.

Newegg Commerce, Inc., a global e-commerce leader for technology products, today announced the launch of Newegg's GPU Trade-In Program, allowing customers to trade in an eligible GPU device and receive a trade-in value credit toward the purchase of a new qualifying graphics card also known as a graphics processing unit (GPU).

Newegg's GPU Trade-In Program not only helps customers upgrade to a newer GPU model, the program also helps limit electronic waste. By offering a resource for customers to exchange their unwanted GPUs for new ones, the program simultaneously contributes to waste reduction and facilitates cost-effective PC upgrades.

Unity is introducing some notable changes to its pricing and service offerings, slated to take effect on January 1, 2024. The new Unity Runtime Fee will be based on the number of game installs at the heart of these changes. This fee will apply every time an end user downloads a qualifying game. Unity believes this initial install-based fee allows creators to retain the financial benefits of ongoing player engagement, unlike a model based on revenue sharing. The company clarifies that the fee refers explicitly to the Unity Runtime, part of the Unity Engine that enables games to run on different devices. Additionally, these changes are not going to be not retroactive or perpetual. Instead, all fees will start counting on January 1, 2024. The fee will apply once for each new install and not an ongoing perpetual license royalty, like revenue share.

However, the new Unity Runtime Fee comes with specific thresholds for revenue and installs, designed to ensure that smaller creators are not adversely affected. For Unity Personal and Unity Plus, the fee applies only to games that have generated $200,000 or more in the last 12 months and have a minimum of 200,000 lifetime installs. For Unity Pro and Unity Enterprise, the fee kicks in for games that have made $1,000,000 or more in the last 12 months and have at least 1,000,000 lifetime installs. The table below shows which Unity accounts pay what fees, with costs ranging from $0.2 per install after the first 200,000 installs. After one million installs, each new install starts at $0.15 and $0.125 for Unity Pro and Unity Enterprise, respectively. As the game gains traction, install fees decay, as shown in the table below.Update 15:36 UTC: Unity issued a statement on company's Twitter/X account that promises changes in the couple of days.

Microsoft Corp. today announced the following results for the quarter ended June 30, 2023, as compared to the corresponding period of last fiscal year:

• Revenue was $56.2 billion and increased 8% (up 10% in constant currency)
• Operating income was $24.3 billion and increased 18% (up 21% in constant currency)
• Net income was $20.1 billion and increased 20% (up 23% in constant currency)
• Diluted earnings per share was $2.69 and increased 21% (up 23% in constant currency)

"Organizations are asking not only how - but how fast - they can apply this next generation of AI to address the biggest opportunities and challenges they face - safely and responsibly," said Satya Nadella, chairman and chief executive officer of Microsoft. "We remain focused on leading the new AI platform shift, helping customers use the Microsoft Cloud to get the most value out of their digital spend, and driving operating leverage."

After having paid US$44 billion for Twitter, it appears Elon Musk isn't happy with Twitter being Twitter and is now getting ready to change the name of the social media platform to X. For those that aren't familiar with Elon Musk's company history, X was his online bank that preceded PayPal, or rather X.com, a domain name that is still owned by Elon Musk and currently redirects to Twitter. It appears that Elon Musk and Twitter CEO Linda Yaccarino have big plans for X, at least according to several posts by the Twitter CEO.

Yaccaranio in a post on Twitter states that "X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine." Make of this what you want, but it appears that Twitter is about to go through some major changes, some that had already been mentioned by Musk as early as last year. Time will tell if this will be a direction that Twitter's users want things to go, or if the platform will end up dying a death of a thousand cuts.

The Government of the Netherlands has agreed to incorporate Oracle Cloud Infrastructure (OCI) in its cloud service offerings for government agencies as part of a renewal of its existing service contract with Oracle. OCI's commercial public cloud regions will enable the National Government to take advantage of the many benefits cloud computing offers, including scalability, security, flexibility, and reliable performance.

The renewal of the agreement includes a version of the standard cloud terms and conditions as well as a Data Processing Agreement based on the government's Data Protection Impact Assessment (DPIA) of available cloud services. "This renewed agreement with Oracle marks an important milestone in our strategic collaboration," said Richard Wiersema, director operations, DICTU of the Ministry of Economic Affairs and Climate and strategic supplier manager, Oracle for the Dutch government. "With Oracle, we as the national government have an important partner in house that helps us achieve our digital goals and enables us to meet the needs of Dutch society. The cloud plays a crucial role in meeting these objectives."

Exoprimal's official service has begun! We are happy to announce that the final mission selection feature is now functional! This feature was a direct result of exofighter feedback from the open beta tests. Refer to the "Announcing Exoprimal's Final Mission Selection Feature" article for more information.

Seasons
Exoprimal will feature in-game seasons that are around three months long. There will also be Title Updates that bring new content and more fun! Season 1 began on release day. Friday, July 14 - Wednesday, October 11, 11:00 PM EDT. Note: Date and time are subject to change.

Samsung Electronics and MediaTek completed the successful testing of 5G Standalone Uplink (UL) 2CC Carrier Aggregation (CA) with C-Band UL MIMO to reach top uplink speeds, marking a groundbreaking achievement in wireless mobile capabilities. This approach used three transmit (3Tx) antennas to improve upload experiences, ushering in an era of enhanced connectivity for consumers worldwide.

The demands on uplink performance are increasing with the rise of live streaming, multi-player gaming and video conferences. Upload speeds determine how fast your device can send data to gaming servers or transmit high-resolution videos to the cloud. As more consumers seek to document and share their experiences with the world in real-time, enhanced uplink experiences provide an opportunity to use the network to improve how they map out their route home, check player stats online and upload videos and selfies to share with friends and followers.

Mark Zuckerberg just announced the initial version of Threads, an app built by the Instagram team for sharing with text. Whether you're a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations. We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.

Instagram is where billions of people around the world connect over photos and videos. Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests - including the people you follow on Instagram and beyond. And you can use our existing suite of safety and user controls.

Whether you're a seasoned VR gamer or new to the medium, it can be hard to know where to start when exploring the Meta Quest catalog. Luckily, we're combining curation and convenience to make things a little easier. Now you can browse less and play more with Meta Quest+, your new VR subscription service.

For just $7.99 USD per month or $59.99 USD annually (a savings of over 37%), you'll get access to two hand-picked VR titles every month. And when you sign up now through July 31, you'll get your first month for $1 USD. With a combination of VR's biggest hits, hidden gems, and back-catalog classics, this is the most affordable way to grow your library with killer content.

ASUS today announced BR1402 series, the world's first 2-in-1 ruggedized 14-inch laptops aimed at K-12 education—and designed for the need of modern students and hybrid learning. Available in both traditional clamshell form (BR1402C) and a convertible design that flips 360° to become a versatile multitouch tablet (BR1402F), the all-new BR1402-series laptops are built to military-grade standards and packed with clever protective features to help students through their learning journey.

BR1402 series are also loaded with essentials for the demands of hybrid study, enabling education to flow seamlessly from the classroom into the home and beyond. To empower a full day's study, these laptops include up to 10-hour battery life, full-function USB-C, up to WiFi 6 for speedy connectivity and a modular design to ensure easy maintenance and upgrades.

Select Samsung Smart TV and Smart Monitor owners will now gain access to nearly 3,000 games as Antstream Arcade and Blacknut have been added to the Samsung Gaming Hub partner lineup, with the rollout starting today. Samsung makes it easy for players of all ages to find content and choose apps from industry-leading game streaming partners: Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, and now over 1,400 games with arcade classics from Antstream Arcade, and over 500 premium family titles and exclusive games from Blacknut.

"Samsung Gaming Hub offers players more ways to access the titles they love and discover new ones to play from our game streaming partners, no console required," said Mike Lucero, Head of Product Management for Gaming at Samsung Electronics. "With Antstream Arcade and Blacknut, we've made games even easier to jump into. Now all you need to do is pick up your Samsung TV remote to enjoy great games like "Pac-Man" and "Who Wants to be a Millionaire?", or pair your Bluetooth controller to access thousands of world-class games across genres. With more games and more ways to play, there has never been a better time to play games on Samsung Gaming Hub."