To help consumers preserve their ever-growing digital world, Western Digital's WD brand is expanding its trusted My Book Desktop Storage lineup. Built upon a legacy of technology innovation, the company has released its highest capacity consumer drive ever with the 22 TB My Book Desktop Hard Drive, giving people greater flexibility to store more of what they love.

"Consumers continue generating data at a rapid pace. In 2022 alone, the average household worldwide generated more than 20 TB of data and we expect this number to continue to rise as people continue to consume and create more data," said John Rydning, research vice president, Global DataSphere at International Data Corporation (IDC), a global market intelligence firm. "While many people rely on the cloud, we know consumers are looking for local storage at their fingertips to help them preserve and readily control their growing amount of personal and business data."

At its "Innovating to Fuel the Next Decade of Big Data" event today, Western Digital Corp. announced a breakthrough innovation for delivering ultra-high capacity hard disk drives (HDDs) to meet the future demands of Big Data with proven data center-level reliability. The event, held at the company's headquarters in Silicon Valley, included a demonstration of the world's first microwave-assisted magnetic recording (MAMR) HDD and presentations from company executives and the inventor of MAMR technology, Professor Jimmy Zhu from Carnegie Mellon University. The company also showcased advancements in micro actuation and Damascene recording head technology. Western Digital expects to begin shipping ultra-high capacity MAMR HDDs in 2019 for use in data centers that support Big Data applications across a full range of industries.

"As the volume, velocity, variety, value and longevity of both Big Data and Fast Data grow, a new generation of storage technologies are needed to not only support ever-expanding capacities, but ultimately help our customers analyze and garner insights into our increasingly connected universe of data," said Mike Cordano, president and chief operating officer at Western Digital. "Our ground-breaking advancement in MAMR technology will enable Western Digital to address the future of high capacity storage by redefining the density potential of HDDs and introduce a new class of highly reliable, 'ultra-high capacity' drives. We have a proven track record for identifying, investing in and delivering advanced technologies that create new product categories and enable the world to realize the possibilities of data. Five years ago we introduced our HelioSeal, helium-filled drive technology. Since then, we have shipped more than 20 million helium drives. That type of leadership and innovation continues today and we aim to leverage it well into the future."

HGST (formerly Hitachi Global Storage Technologies and now a Western Digital company,) continues to push technology innovation by offering the highest storage density (MB/mm³) of any hard disk drive (HDD) today. The new Travelstar 5K1500 is the industry's first 9.5 mm, 1.5 TB mobile hard drive and features the industry's highest capacity in a standard 9.5 mm design. Built on HGST's proven platform for quality and reliability, the Travelstar 5K1500 delivers high shock protection, low power and solid performance to meet the growing demands for a variety of market segments, including notebooks, external hard drives, gaming consoles and all-in-one desktop PCs.

The HGST three-platter Travelstar 5K1500 offers 50 percent more capacity than currently shipping 1 TB 2.5-inch 9.5 mm HDDs and 200 percent more capacity than single-disk 500 GB 7 mm or 5 mm 2.5-inch HDDs, making them ideal for capacity-hungry devices. With better PCMark Vantage and PCMark 7 performance than currently shipping two-platter HGST 5,400 RPM models, all Travelstar 5K1500 drives ship with a 32 MB cache buffer and 6 Gbps SATA interface.

Seagate Technology plc (NASDAQ: STX), a worldwide leader in storage solutions, today announced it is the first hard disk drive manufacturer to ship two billion hard disk drives (HDD)-a staggering number fueled by the explosive demand for storage from mobile applications, cloud infrastructures, social media, business applications and a wide variety of consumer markets. A testament to the pivotal role played by storage in today's digital world, it took Seagate 29 years to reach one billion units shipped and just four years to reach the second billion milestone.

"This is truly an impressive accomplishment and I am proud to lead this company as we celebrate this success," said Steve Luczo, president, CEO and chairman of Seagate. This achievement is a testament to the commitment of our employees whose relentless dedication and personal pride continue to be the fabric of this company."

The recent Thailand floods appear to be taking a bigger toll than expected, with the effects of the shortages to be felt all the way into 2013, according to market research firm IDC. This isn't helped by the fact that the largest manufacturer of HDDs, Western Digital, was hit the hardest. As the situation is so volatile, companies such as HP, Dell & Lenovo are keeping watch on the market daily and are even sometimes having to accept drives of a lower spec if they are to ship some systems at all. As expected, the retail purchaser of hard disk drives comes bottom of the allocation list. IDCs John Rydning said in a statement: "I think the most painful period will occur now through February of next year. We expect the situation will improve, but it won't feel as if things are back to normal until 2013". There's more detail and analysis over at Network World.