Thursday, June 20th 2019
What's in a Lootbox? EA Says "Surprise Mechanics, Quite Ethical"
Kerry Hopkins, EA's VP of Legal and Government affairs (and yes, apparently that's an actual position within EA) said before a UK parliament session that loot boxes in video games are surprise mechanics that aren't any different from Kinder eggs or from any other "Surprise!" factor product. AS Hopkins put it, lootboxes are also very fun and very ethical experiences in the way EA has implemented them: "We do think the way that we have implemented these kinds of mechanics - and FIFA of course is our big one, our FIFA Ultimate Team and our packs - is actually quite ethical and quite fun, quite enjoyable to people". Never mind that a government-commissioned study on the matter, "Young People and Gambling 2018 Report" claiming that 450,000 UK kids, aged between 11 and 16, bet regularly.
Hopkins explained further saying that "We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren't gambling, and we also disagree that there's evidence that shows it leads to gambling. Instead we think it's like many other products that people enjoy in a healthy way, and like the element of surprise." I'm sorry about the meme, but I just had to do it. But I feel tempted to circle back to the job position for VP of Legal and Government Affairs... I mean doesn't that just sound like something an evil company would have?
Sources:
PC Games N, Young People and Gambling 2018 Report, Metro.co.uk
Hopkins explained further saying that "We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren't gambling, and we also disagree that there's evidence that shows it leads to gambling. Instead we think it's like many other products that people enjoy in a healthy way, and like the element of surprise." I'm sorry about the meme, but I just had to do it. But I feel tempted to circle back to the job position for VP of Legal and Government Affairs... I mean doesn't that just sound like something an evil company would have?
87 Comments on What's in a Lootbox? EA Says "Surprise Mechanics, Quite Ethical"
MTXs are just tools. Tools are not good or bad by themselves. One again, I will refer you to Path of Exile: free to play, full of MTXs, yet none of them gives you a gameplay advantage whatsoever. It can be argued that a bigger stash does, but for the purpose of our discussion here, when you buy stash space in PoE, you buy stash space; there's no chance/luck involved.
I would be content if p2w titles were labeled as such. I would be ecstatic if, once labeled, they're also marked as 18+ because, you know, that's when you're legally allowed to own a CC to pay for all the crap.
2014 1 billion dollars
2015 1.6 billion dollars
2016 1.7 billion dollars
2017 2.1 billion dollars
2018 1.4 billion dollars
People are spending crazy money on microtransactions. Does anyone really believe that this has no influence on Developers planning games?
This is why your analogy is not a valid comparison. Don't know, I don't use "Bioware Points". Agreed on both points. As long as it is clearly defined as P2W and access is limited to adults, there really isn't a problem.
but maybe the answer is
if surprise mechanics gets you in to debt
don't worry EA will pay surprise debt relief