Thursday, June 20th 2019

What's in a Lootbox? EA Says "Surprise Mechanics, Quite Ethical"

Kerry Hopkins, EA's VP of Legal and Government affairs (and yes, apparently that's an actual position within EA) said before a UK parliament session that loot boxes in video games are surprise mechanics that aren't any different from Kinder eggs or from any other "Surprise!" factor product. AS Hopkins put it, lootboxes are also very fun and very ethical experiences in the way EA has implemented them: "We do think the way that we have implemented these kinds of mechanics - and FIFA of course is our big one, our FIFA Ultimate Team and our packs - is actually quite ethical and quite fun, quite enjoyable to people". Never mind that a government-commissioned study on the matter, "Young People and Gambling 2018 Report" claiming that 450,000 UK kids, aged between 11 and 16, bet regularly.

Hopkins explained further saying that "We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren't gambling, and we also disagree that there's evidence that shows it leads to gambling. Instead we think it's like many other products that people enjoy in a healthy way, and like the element of surprise." I'm sorry about the meme, but I just had to do it. But I feel tempted to circle back to the job position for VP of Legal and Government Affairs... I mean doesn't that just sound like something an evil company would have?
Sources: PC Games N, Young People and Gambling 2018 Report, Metro.co.uk
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87 Comments on What's in a Lootbox? EA Says "Surprise Mechanics, Quite Ethical"

#76
lexluthermiester
bugSo you went for the red herring :D
That's one way of putting it. :laugh: I tend not to assume people are being deceptive until there is a reason to believe such, generally. :peace: The analogy Ford used didn't work because it was a functionally different situation from what EA and others are doing with loot-boxes, but the comparison was easy to see from his point of view.
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#77
bug
lexluthermiesterThat's one way of putting it. :laugh: I tend not to assume people are being deceptive until there is a reason to believe such, generally. :peace: The analogy Ford used didn't work because it was a functionally different situation from what EA and others are doing with loot-boxes, but the comparison was easy to see from his point of view.
True, but he wasn't worth more than one reply.
Posted on Reply
#78
64K
For the folks that have been around gaming for a while know that microtransactions are a blight. They give incentive to Publishers/Developers to work microtransactions into their games to squeeze out a few more dollars from their games.
Posted on Reply
#79
bug
64KFor the folks that have been around gaming for a while know that microtransactions are a blight. They give incentive to Publishers/Developers to work microtransactions into their games to squeeze out a few more dollars from their games.
That's not right either.
MTXs are just tools. Tools are not good or bad by themselves. One again, I will refer you to Path of Exile: free to play, full of MTXs, yet none of them gives you a gameplay advantage whatsoever. It can be argued that a bigger stash does, but for the purpose of our discussion here, when you buy stash space in PoE, you buy stash space; there's no chance/luck involved.

I would be content if p2w titles were labeled as such. I would be ecstatic if, once labeled, they're also marked as 18+ because, you know, that's when you're legally allowed to own a CC to pay for all the crap.
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#80
FordGT90Concept
"I go fast!1!11!1!"
lexluthermiesterUm, ok. Did you actually have a Wii? I have two and remember very clearly using my CC to make purchases directly on both systems. Sorry mate, you're incorrect on this one.
I have about 20-30 WiiWare and Wii Classic games. All credit card transactions for me were for Wii Points, not games directly.
lexluthermiesterThat's one way of putting it. :laugh: I tend not to assume people are being deceptive until there is a reason to believe such, generally. :peace: The analogy Ford used didn't work because it was a functionally different situation from what EA and others are doing with loot-boxes, but the comparison was easy to see from his point of view.
How are Bioware Points any different from Wii Points?
bugI would be content if p2w titles were labeled as such. I would be ecstatic if, once labeled, they're also marked as 18+ because, you know, that's when you're legally allowed to own a CC to pay for all the crap.
I concur. ESRB needs to be kicked to the curb and games need to be rated for what they are. ESRB is fully incentivized to sweep sketchy payment systems under the rug (you know, "surprise mechanics!").
Posted on Reply
#81
64K
bugThat's not right either.
MTXs are just tools. Tools are not good or bad by themselves. One again, I will refer you to Path of Exile: free to play, full of MTXs, yet none of them gives you a gameplay advantage whatsoever. It can be argued that a bigger stash does, but for the purpose of our discussion here, when you buy stash space in PoE, you buy stash space; there's no chance/luck involved.

I would be content if p2w titles were labeled as such. I would be ecstatic if, once labeled, they're also marked as 18+ because, you know, that's when you're legally allowed to own a CC to pay for all the crap.
Last year Ubisoft announced in one of their quarterly financial statements that they now had more revenue from microtransactions than the did from the actual sales of games. Think about that for a minute.
Posted on Reply
#82
FordGT90Concept
"I go fast!1!11!1!"
It makes sense. Game sales are finite where microtransactions are virtually unlimited. $1 microtransactions quickly add up and buyers often don't realize how much they spent on a game until long after the fact. But microtransactions aren't risk-free either. You have to get a persistent player base before they'll be willing to open their pockets you. Microtransactions failed to save a lot of free-to-play games like Firefall. They probably won't even save Anthem.
Posted on Reply
#83
64K
Take a look at League of Legends microtransaction revenue:

2014 1 billion dollars
2015 1.6 billion dollars
2016 1.7 billion dollars
2017 2.1 billion dollars
2018 1.4 billion dollars

People are spending crazy money on microtransactions. Does anyone really believe that this has no influence on Developers planning games?
Posted on Reply
#84
bug
64KLast year Ubisoft announced in one of their quarterly financial statements that they now had more revenue from microtransactions than the did from the actual sales of games. Think about that for a minute.
That still doesn't make MTXs bad.
Posted on Reply
#85
lexluthermiester
FordGT90ConceptI have about 20-30 WiiWare and Wii Classic games. All credit card transactions for me were for Wii Points, not games directly.
Regardless, the values of everything involved with the WiiShop is still known. No surprises, no question of what is what. Loot-boxes, by stark contrast, are an unknown until after they are paid for and opened. The point is; with EA(et all) you have no idea what you're going to get until after you've paid. With Nintendo's WiiShop, you always knew what you would/could get with what you paid and there was no unknown variable.

This is why your analogy is not a valid comparison.
FordGT90ConceptHow are Bioware Points any different from Wii Points?
Don't know, I don't use "Bioware Points".
bugI would be content if p2w titles were labeled as such. I would be ecstatic if, once labeled, they're also marked as 18+ because, you know, that's when you're legally allowed to own a CC to pay for all the crap.
FordGT90ConceptI concur. ESRB needs to be kicked to the curb and games need to be rated for what they are. ESRB is fully incentivized to sweep sketchy payment systems under the rug (you know, "surprise mechanics!").
Agreed on both points. As long as it is clearly defined as P2W and access is limited to adults, there really isn't a problem.
Posted on Reply
#86
zimcomp
the worst thing about this when you say gambling you expect to win something but if you win you cannot do anything with it except use it your self
64KIf it did become illegal to sell loot boxes to minors here in the USA then how could it possibly be enforced? Neither the Publisher nor the online store have any foolproof means of knowing how old the buyer is. A 13 year old could lie and say they are 18. They could start a new account using their parent's ID info and credit card info or setup a new account and use PayPal for purchases.

The only way to be sure that such a law would have any meaning at all is to outlaw loot boxes for everyone. Children and adults. I doubt that Congress is willing to go that far but we'll see.
might be like alcohol or tobacco

but maybe the answer is
if surprise mechanics gets you in to debt
don't worry EA will pay surprise debt relief
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