Avatar Reality Inc., a new development entity dedicated to the advancement of online community building, today announced it will provide a sneak preview of its upcoming massively multiplayer virtual world (MMVW), Blue Mars, at the 2008 Game Developers Conference (GDC) in San Francisco, Booth 418 in the West Hall Career Pavilion. Set in Terraformed Mars in the year 2177 AD, Blue Mars will feature stunning graphics, realistic characters and endless gaming attractions that will allow players to build and simulate real-life scenarios by creating personalized characters, or avatars. The MMVW will launch in a public beta version at the end of 2008. At GDC, Avatar Reality will conduct an interactive tour of Blue Mars attractions which highlight breathtaking graphics through the utilization of CryTek's game middleware CryENGINE 2. Additionally, they will preview their scripting game development environment which enables third party developers to easily build rich 3D casual games, and their proprietary Avatar Technology, which enables realistic character appearance and animation.