Friday, February 13th 2009

Microsoft to Open a Chain of Retail Stores for its Products

Software giant Microsoft is looking for another spot that will make the company's products more widespread than ever. It plans to open a chain of own retail stores that will sell all Microsoft software product including Windows and other applications as well as personal compuetrs running Windows operating system, cellphones running Windows Mobile OS and last but not least the company's Xbox videogame console. Microsoft has also appointed David Porter, a former Wal-Mart Stores executive, to lead the new initiative through its way up. Porter spent 25 years at Wal-Mart Stores in roles of increasing responsibility and seniority in store operations, merchandising and information technology. In his last role at Wal-Mart, Porter was vice president and general merchandise manager of Entertainment, where he served as a strategic point of influence throughout the Wal-Mart business. Porter's first day at Microsoft as corporate vice president of Retail Stores will be Feb. 16, 2009.
"There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers," Porter said. "I am excited about helping consumers make more informed decisions about their PC and software purchases, and we'll share learnings from our stores with our existing retail and OEM partners that are critical to our success." That's all we know for now, key details around the new retail stores are still to be worked out. We'll keep you posted if anything new pops up.
Source: Microsoft
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41 Comments on Microsoft to Open a Chain of Retail Stores for its Products

#26
KBD
I dont think its that good of an idea considering the global economic situation and a drop in consumer spending. They should've done like 2 years ago but now is not a good time, IMO. I mean, they can try and open a few stores as a pilot program and see how they do, if it works out then god bless them but somehow i think they wont be able to even come close to the sucess Apple had with their stores. Apple has a large variety of products to offer as well as the whole Mac platform all MS has is its software and Xbox 360, not sure if that actually warrants brick and mortar stores. I think opening an online store would actually make more sense.
Posted on Reply
#27
newtekie1
Semi-Retired Folder
I agree, now defintiely isn't the time to do this. The economy just isn't strong enough to waste money on brick and mortor stores. I have a feeling these will go the way of the Gateway stores.
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#28
Cold Storm
Battosai
I would love for this to work. Have somewhat of a contender to the Apple stores.. Those stores are just... wow... Got my parents thinking of getting one, and spending $500 on a video card...

But, your right Newtexie, there isn't a need of it right now. It will give us jobs for those who are without anything, but it's really not the jobs that we need to build. In my on thoughts of it.
Posted on Reply
#29
LAN_deRf_HA
I wonder if they'd hire someone based on their experience and not qualifications... I spend so much time fixing vista problems and tuning it for better performance it's practically all I do now... and it's been pretty well known for awhile now that in the tech world the home grown experience guy always tops the crappy tech school guy.
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#30
Triprift
KBDI dont think its that good of an idea considering the global economic situation and a drop in consumer spending. They should've done like 2 years ago but now is not a good time, IMO. I mean, they can try and open a few stores as a pilot program and see how they do, if it works out then god bless them but somehow i think they wont be able to even come close to the sucess Apple had with their stores. Apple has a large variety of products to offer as well as the whole Mac platform all MS has is its software and Xbox 360, not sure if that actually warrants brick and mortar stores. I think opening an online store would actually make more sense.
Exactly what im thinking would be same as Vigin Megastores here in Adelaide which didnt last long. =/
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#31
kid41212003
I hope they offers warranty and technical services for all MS products, include Windows, right at the spots.
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#32
WhiteLotus
I really like this idea, i think it's about time it gave the customers a chance to talk to someone about everything Microsoft, instead of relying on fancy websites.
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#33
mlee49
Ok so who would actually apply at a M$ store?


I would for the discounts!!!
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#34
ShadowFold
mlee49Ok so who would actually apply at a M$ store?


I would for the discounts!!!
I plan on it if they open one near me. Windows 7 + Discount = first bought MS OS. I won't put that on my resume tho lol
Posted on Reply
#35
BrooksyX
ShadowFoldI plan on it if they open one near me. Windows 7 + Discount = first bought MS OS. I won't put that on my resume tho lol
Not trying to burst your bubble but I only see Microsoft putting these retail stores in highly urban cities. Probably Seattle (hometown), New York, LA, Orlando, etc. I doubt Nebraska would even be considered to get one considering the demographics of the state and the states near by.
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#36
Triprift
mlee49Ok so who would actually apply at a M$ store?


I would for the discounts!!!
I hope some puter tech ppl do apply im sick of going to stores and having ppl who have no idea about there products. :wtf::shadedshu
Posted on Reply
#37
timta2
I called it!

01-12-2009
Microsoft Opens Retail Experience Center
forums.techpowerup.com/showthread.php?t=81711
"I wonder how long it will be before The Microsoft Store opens in the mall down the street?"

I hope this doesn't turn out to be the bad decision that I think it will be. I don't think it is a good time, but I guess they have the money to burn don't they? They are really going to have to do something special to attract customers to their stores. Throwing Windows and miscellaneous software/hardware into a storefront isn't going to produce a winner. Hopefully they will hire some people like previous posters instead of the typical computer store douchebags who don't care. (No offense if you work in a computer store and care.)
Posted on Reply
#38
kiriakost
timta2Throwing Windows and miscellaneous software/hardware into a storefront isn't going to produce a winner.
Thats true ... and honestly its all marketing .
The idea ... the shops ... " the Jobs " ... its all marketing .

The MS products are everywhere , i do not know how many will feel happy for the " Jobs ",
the retailers and the authorized partners of Microsoft , will not be that happy ,
and they are many ..

Microsoft will not stub a knife in the hart, of their Partners , so prices will stay as is.

Its all about public relations ...

I also agree with BrooksyX .. Major cities only , just to showoff .
Posted on Reply
#39
department76
this is good news to me, i'd love a place where i could browse top-quality accessories for my 360 and zune. getting tired of having to sift through all the cheapo knock-off brands you see everywhere for everything.
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#40
mep916
Good. Guys like myself need an alternative to the hip, trendy, metrosexual Apple stores. :p
Posted on Reply
#41
Ravenas
Ok this is getting out of hand. Everything Microsoft does in terms of innovation is directly fed from Apple's think tanks. What Apple does, Microsoft follows suit and to the average joe it looks like Microsoft innovated that idea.

All I can say is that MS better get W7 right on the launch.
Posted on Reply
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