Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models

[SirKeldon]

Reaper XT was impossible for me to get. IDK other countries, but here at Spain, only Sapphire Pulse and Powercolor Reaper got the MSRP price, non-XT and XT versions. Tried in a couple of shops, one of the sites was constantly giving timeout and the other one, just before the checkout moment, my cart was magically "empty"; in both sites they were listed just 2 to 5 mins ago prior to that moment. Quite crazy.

After that, and beyond 15:08, finding a XT at MSRP price was impossible in more than 7 online shops. I was able to get a Sapphire Pulse 9070 (non-XT) for 630EUR, quite MSRP'ish w/VAT included, but just within the first hour. After 30 minutes or so, same shop that sold it to me, was already showing 829EUR for the same model. I hope they'll balance within the next few days, but I seriously doubt it.

Right now, from the ranges I see on these online shops, cheapest 9070 is around 710, and around 800 for cheapest XT, so yeah @Denver , I clearly see Frank Azor's message resonating in those spanish retailers' heads

 

[AnotherReader]

My 4070Ti was 640usd almost 3 years ago lol.

Enjoy fellas

The 4070 Ti was released two years ago.

 

[freeagent]

The 4070 Ti was released two years ago.

Right, but its almost summer. This will be my 3rd summer with it.

 

[AnotherReader]

Right, but its almost summer. This will be my 3rd summer with it.

Ah you're an optimist

 

[freeagent]

Ah you're an optimist

Shhhh...

The cup is always half full

 

[_roman_]

There is a rumour that a big hardware dealer have liquidity (money) problems in europe.

edit: the cat is out of the bag as someone wrote already a newspiece.

 

[Athlonite]

Meanwhile here in Gougelandastan (NZ) all stocks of RX9070/9070XT's went straight for scalper prices from retail stores
Last Gen mid Range Powercolor Red Devil RX7800XT $849NZD
This Gen mid Range Powercolor Red Devil RX9070XT $1499NZD
Oh and pretty much out of stock as soon as they'd sold the one card they had

 

[Darmok N Jalad]

I know people are hoping Intel can save the day, but the B580 is pretty much on the same trajectory. Yeah, there are MSRP ones, but they are out of stock, and only the ridiculous markup editions are for sale. It’s not any one company, but the market is certainly out of whack when it comes to supply and demand.

 

[Shtb]

Retailers Anticipate Increased Radeon RX 9070 Series Prices, After Initial Shipments of "MSRP" Models

Because they saw a very good demand and an uncontrollable thirst for extra profit, greed, awoke in them?
Oh yes, how can i say that, because all salespeople are holy-people who would never, ever do such a thing (i just remember always - human greed and stupidity are unlimited).

AMD can certainly regulate the prices at which they sell cards to biggest vendors/stores, but can they control the final prices in shops?
I think the question is rhetorical.

 

[SRB151]

Weird setup, they sold all the $599 9070XT's but the rest are now $650+.

I do see 9070 models at their $549 price still available.

Nvidia launched these cards with nil stock, not the retailers.

 

[alwayssts]

Good ol' Gibbo, never change buddy.

"This is the last one, special price, just for you." *Pulls last box from shelf*. And with it you felt special indeed. For one will never know if any stock will ever return or if price inflated.

After you left, he returned to the back.

Where there were a thousand cards residing in a store room. He took one from it's home, returned to the store front, and in a nonchalant fashion placed it in it's rightful home, as the last in the store.

With a lower price tag.

My 4070Ti was 640usd almost 3 years ago lol.

Enjoy fellas

That's pretty fascinating since it launched two years ago. You got some of those Pim particles, yeah? How's Steve?

Right, but its almost summer. This will be my 3rd summer with it.

That is most hilarious attempt I've seen at somebody attempting a save to make 12GB look like a good idea, especially wrt to the 4080 12GB, I've seen today. 12GB was almost a good idea even 3 years ago.

I love ya; but I certainly did laugh at that. Just giving you a hard time. Glad you've enjoyed it.

 

[GodisanAtheist]

Certainly a better showing than Nvidia, at least. However we are in the darkest timeline here, where demand seems to eternally outstrip supply.

There is no universe where AMD would have been able to either anticipate this demand, or if they somehow magically did, actually meet it given the timelines they were working with.

At least it looks like there are subsequent waves of inventory lined up to be received by retailers, seems the 5xxx series is still out in the woods on that front.

I'm thinking we get 2-3 waves of "real" MSRP $750-800 cards hitting shelves for the next couple months and as Nvidia starts getting their house in order and stocking up, AMD will gently float back down to the AMD MSRP price.

I have to imagine AMD AIB's are just dog thirsty for some margin. For once AMD is flying off the shelves at a solid mark-up, they're not going to pass that by.

 

[Deleted member 190956]

Things are so bad and with all those tariffs going around are going to become so much worst, that I think whoever manages to buy a GPU at MSRP will be lucky, even if the price is bad. Well, OK, not everyone. People spending $800 for a 12GB card would probably regret it.

The thing is that with NO Nvidia in the market, AMD's 9070 will go out of stock even if there are 1000000 cards out there. People are desperate for a good GPU at a somewhat good price, considering market conditions and maybe this is the only time where the sticker wouldn't matter to some. Because there is no Nvidia in the market. Nvidia cut production of 4000 series cards and push problematic 5000 cards in the market at ultra low quantities leaving many without options.

There is also a rumor of 5090's getting recalled in Europe for the obvious reason of being a fire hazard.

Yeah but then we'll have to explain the mystery of AMD selling out huge numbers and being out of supply without artificially constraining supply, nvidia practically not selling, intel being consistently out of stock and at variance with msrp, and the marketshare magically not budging one bit.

 

[SRB151]

I could barely force myself to read the review of the cards, all the talk of building up stock, mean old NVIDIA with their fake MSRP, AMD cards will be cheaper and way more available BS.... it was like watching a train crash in slow motion.

Congrats to the few that got a card relatively cheap to actually enjoy, and congrats to the rest that will make a nice profit selling them on to others.

I still can't figure out why everyone is dumping on AMD, other then it's been fashionable for so long. Nvida launched their cards beginning in January. Didn't have enough total stock to supply a single city in all the world, much less a world wide launch, and AMD is again the rotten losers with a botched launch? They had to cover not only their own share of the market, but also the 80% of the market that Nvidia has, since Nvidia launched with a 1//4 day supply.

No way AMD could have seen this comming, and did their best. As for AIB gouging, what do you expect? They don't have near enough Nvidia cards to meet their normal sales and gouging targets. It has to come from somewhere.....or someone!

Btw, as of an hour ago,(5pm central) Mcirocenter in Houston still had cards available at MSRP for both and plenty of others. What they seemed to be out of was the bleeding edge OC models.

 

[Deleted member 190956]

I still can't figure out why everyone is dumping on AMD, other then it's been fashionable for so long. Nvida launched their cards beginning in January. Didn't have enough total stock to supply a single city in all the world, much less a world wide launch, and AMD is again the rotten losers with a botched launch? They had to cover not only their own share of the market, but also the 80% of the market that Nvidia has, since Nvidia launched with a 1//4 day supply.

No way AMD could have seen this comming, and did their best. As for AIB gouging, what do you expect? They don't have near enough Nvidia cards to meet their normal sales and gouging targets. It has to come from somewhere.....or someone!

Since that's the case, I can't wait to see current-gen sales data where AMD is blowing nvidia out of the water and regaining marketshare. Right?

Either the msrp is bunk because they're selling like hotcakes, can't even make enough to cover demand despite stocking up for two months, and the data will reflect that, or they're botching the launch. All this noise about the MSRP being "only valid for the first deliveries" (that's a new one) makes one wonder.

 

[Tek-Check]

Worldwide traditionally AMD is more expensive than MSRP, while Nvidia is traditionally cheaper than MSRP.

Is it now? Where does this logic come from?

 

[SRB151]

Since that's the case, I can't wait to see current-gen sales data where AMD is blowing nvidia out of the water and regaining marketshare. Right?

Either the msrp is bunk because they're selling like hotcakes, can't even make enough to cover demand despite stocking up for two months, and the data will reflect that, or they're botching the launch.

No, not hardly....If you read what I wrote accurately, that's not even close. Let me explain it for you. Cards and fab space were set and ordered a long time ago. AMD has less that 20% of the market. They did not plan for Nvidia to be a total NO SHOW on their launch days (Neither did anyone else). Ergo, this will be the first launch day that I've ever seen where AMD outsells Nvida several times over, has there best launch ever, and still winds up with less than 20% by the end of the year. Either that, or Nvidia keeps this up, TSMC is still sold out, and the entire GPU market will be a cluster for the foreseeable future.

 

[Deleted member 190956]

No, not hardly....If you read what I wrote accurately, that's not even close. Let me explain it for you. Cards and fab space were set and ordered a long time ago. AMD has less that 20% of the market. They did not plan for Nvidia to be a total NO SHOW on their launch days (Neither did anyone else). Ergo, this will be the first launch day that I've ever seen where AMD outsells Nvida several times over, has there best launch ever, and still winds up with less than 20% by the end of the year. Either that, or Nvidia keeps this up, TSMC is still sold out, and the entire GPU market will be a cluster for the foreseeable future.

Less than 20% but close to it will still be almost double their current marketshare. I'm not saying I expect AMD to catchup with nvidia over the course of a single generation, but I do expect sales data to reflect one company not selling practically anything and the other consistently selling out their stock.

A relevant question, but couldn't AMD use TSMC fab space that it has secured for its CPUs, for the Radeon GPUs instead? Now don't get me wrong, I understand that it wouldn't make much sense economically, at least in the short term, considering the CPUs probably make more money for them. But if this was technically possible (and I'm honestly asking here, I have no idea), it would make strategic sense to sacrifice CPU profit for graphics marketshare, wouldn't it? Ryzen has all the mindshare it needs right now, it's Radeon that needs vital mindshare and marketshare to jumpstart FSR4 support and the rest.

 

[freeagent]

That's pretty fascinating since it launched two years ago. You got some of those Pim particles, yeah? How's Steve?

Yeah pretty good deal. What the fuck is a Pim particle, and who the fuck cares about Steve?

That is most hilarious attempt I've seen at somebody attempting a save to make 12GB look like a good idea, especially wrt to the 4080 12GB, I've seen today. 12GB was almost a good idea even 3 years ago.

Not gonna lie, but this is a douchebag comment.

I love ya; but I certainly did laugh at that. Just giving you a hard time. Glad you've enjoyed it.

Tell your mom I found her sock.

 

[alwayssts]

I think I might need to report you.

Oh wait. Keep up the great work.

[comments unbecoming of a mod]

 

[Freedom4556]

...and the marketshare magically not budging one bit.

Because the entire stock is sitting on eBay waiting for schmucks to pay +200% and not actually installed in rigs!

 

[SRB151]

Less than 20% but close to it will still be almost double their current marketshare. I'm not saying I expect AMD to catchup with nvidia over the course of a single generation, but I do expect sales data to reflect one company not selling practically anything and the other consistently selling out their stock.

A relevant question, but couldn't AMD use TSMC fab space that it has secured for its CPUs, for the Radeon GPUs instead? Now don't get me wrong, I understand that it wouldn't make much sense economically, at least in the short term, considering the CPUs probably make more money for them. But if this was technically possible (and I'm honestly asking here, I have no idea), it would make strategic sense to sacrifice CPU profit for graphics marketshare, wouldn't it? Ryzen has all the mindshare it needs right now, it's Radeon that needs vital mindshare and marketshare to jumpstart FSR4 support and the rest.

See you do get it.

As far as their fab allocation, AMD has made most of their money from Epyc sales. That's how the company makes consistently more money year over year despite fluctuating retail GPU and CPU sales. If they doubled GPU prices, they'd still loose money shifting their fab allocation. Besides, how would it look if they did shift fab space, and Nvidia opened the floodgates. The mindshare Nvidia has would have the sheep overpaying in a heartbeat. No, I'm afraid there is no way this ends well for the consumer.

On a side note, the same reason Intel is still around is what's happening now. AMD can't even get close to building enough CPUs to replace Intel, just like the can't get anywhere near making enough GPUs to satisfy the current market.

 

[freeagent]

I think I might need to report you.

Oh wait. Keep up the great work.

I got more if you want

Don't be a jerk, and you wont get that response.

 

[GodisanAtheist]

A relevant question, but couldn't AMD use TSMC fab space that it has secured for its CPUs, for the Radeon GPUs instead? Now don't get me wrong, I understand that it wouldn't make much sense economically, at least in the short term, considering the CPUs probably make more money for them. But if this was technically possible (and I'm honestly asking here, I have no idea), it would make strategic sense to sacrifice CPU profit for graphics marketshare, wouldn't it? Ryzen has all the mindshare it needs right now, it's Radeon that needs vital mindshare and marketshare to jumpstart FSR4 support and the rest.

-AMD is having problems with their 9800x3d stock, which makes them a lot more money than any of their GPUs ever will. AMD's Instinct GPUs, while not selling at Nvidia levels, are making them oodles of money vs consumer cards.

AMD is not going to make more GPUs.

It also takes time to switch over manufacturing. It's not just *snaps fingers* make all of these machines that are set up to make CPUs start making GPUs. It would be months of lead time only for AMD to potentially ramp their GPU manufacturing just as Blackwell makes its way to the market in force... And then AMD is again sitting on a bunch of cards they can only sell at a loss/substantially lower margins.

No, AMD is going to stick to its manufacturing allocations and we're just going to have to deal with it.

 

[alwayssts]

I got more if you want

Don't be a jerk, and you wont get that response.

You give and you take. That's how it goes.

Or you get bored. Or you get fired. Whichever.

The point is: Satire.