NVIDIA Reportedly Limiting Press Access to GeForce RTX 5060 Drivers - Suggesting Late Arrival of Reviews

[the54thvoid]

Funny, you are being ironic but it is correct. Amd, Nvidia intel aren't under any obligation to provide food on the youtubers table. Don't forget that those tech tubers live off of amd nvidia etc giving them early access and free samples. They are under no obligation to do that.

Yet these companies have relied on such marketing for years and years. AMD/Nvidia needed that PR channel to boost sales. They hold marketing meetings for investors, then push products onto media sources for review to raise awareness. I've never seen a GPU advert on a bus, tube, or billboard. I see cars, shampoo, gambling etc. But the fundamental exposure to tech was/is via YT'ers and review sites. To turn on them (hypothetically) is a rash move. To treat them with contempt (if that's how they see it), is worse.

When you say YT'ers live off these things, you're blurring the fact they were used by Nvidia/AMD for marketing purposes in the first place. Tech companies created the environment for these (YT'er) channels to flourish. And our desire (as tech consumers) has kept them going (by the various marketing sponsors that pay per click or per ad, etc).

 

[Bwaze]

But in the changed environment where gaming GPUs aren't the focus of the company, but seen rather as an obstacle that takes away previous fab allotment that could be used to make AI / LLM / server hardware that sells for tens of thousands of dollars, everything can change.

Of course Nvidia won't completely abandon gaming GPUs, but this release, for most models just a side step in performance and a higher price, is clearly made to be a placeholder - they can offer them at lower price, make better performing mid- generation models, and flood the market, if for instance AI orders start to fall - but right now they don't need gamers, and are putting us basically on hold. And we will be on hold indefinitely if Nvidia keeps getting large orders for AI and is constrained by TSMC.

And in this environment there is basically no need for marketing. They sell everything they make. It's not much, but that's planned.

 

[JustBenching]

Yet these companies have relied on such marketing for years and years. AMD/Nvidia needed that PR channel to boost sales. They hold marketing meetings for investors, then push products onto media sources for review to raise awareness. I've never seen a GPU advert on a bus, tube, or billboard. I see cars, shampoo, gambling etc. But the fundamental exposure to tech was/is via YT'ers and review sites. To turn on them (hypothetically) is a rash move. To treat them with contempt (if that's how they see it), is worse.

When you say YT'ers live off these things, you're blurring the fact they were used by Nvidia/AMD for marketing purposes in the first place. Tech companies created the environment for these (YT'er) channels to flourish. And our desire (as tech consumers) has kept them going (by the various marketing sponsors that pay per click or per ad, etc).

For sure both the company and the youtubers benefit from this, but in no way shape or form one of them owes the other anything. Let's say x youtuber decides to stop covering nvidia because it's not in his best interest anymore. That's acceptable, right? So why do we treat it different if Nvidia decides to stop working with a youtuber?

And I'm being kinda angry about it cause of a recent ltt video where one of his employees was complaining that Nvidia didn't give them early drivers and they had to work all night to publish first etc. As if he is owed anything by any of these companies, lol

 

[Smartcom5]

When was the last time nVidia did a launch while sneakily withholding the actual drivers until release?
That isn't the first time, right? With what card-release nVidia pulled the same stunt already? Anyone can remember the actual card-launch it was?

Since I find it highly suspicious, that outlets doesn't mention, that it was already that case in the past.

 

[Bwaze]

Shoot the messenger! If you don't have the good news for me, don't speak at all.

It's all them pesky YouTubers and reviewer's fault this generation release is so reviled. They should make a better product, or shut up!

/Sarcasm. Poe's Law, and all that.

 

[Hecate91]

I don't understand why anyone would be upset at tech youtubers for doing their job.
The goal of a tech reviewer is to inform the consumer, if the product is bad then the viewing audience should be told it's bad. Nvidia acting like a bunch of spoiled brats trying to hide the fact their cards are overpriced garbage only makes them look worse when reviewers go out and buy the card themselves and will still say the product is terrible.
Nvidia is not your friend, it makes no sense why anyone would be attempting to defend a multi-trillion dollar company for being predatory and anti-consumer, but I know the people deflecting for them will buy from Nvidia no matter how anti-consumer they are.

 

[Bwaze]

Go with the times man, tech reviewers are just a sort of journalists, and we all know what we have to think about journalists nowadays!

/Sarcasm. Poe's Law, and all that.

 

[Heiro78]

They don't want all the people buying OEM PCs to realize that the 5060 isn't really any better than last gen and that the price is even worse. They know this won't stop all coverage but it will reduce the total and that's more saps Nvidia can scam. Pretty sad that's been Nvidia's goal with cards below the 5070 this gen, says a lot about the company.

I know it would be somewhat a waste of time for a reviewer, but I kinda wish someone would be so spiteful as reviewing it without the driver and lambasting the 5060. Of course provide the disclaimer at the beginning and end. To cover themselves from Nvidia's lawyers.

 

[JustBenching]

I don't understand why anyone would be upset at tech youtubers for doing their job.
The goal of a tech reviewer is to inform the consumer, if the product is bad then the viewing audience should be told it's bad. Nvidia acting like a bunch of spoiled brats trying to hide the fact their cards are overpriced garbage only makes them look worse when reviewers go out and buy the card themselves and will still say the product is terrible.
Nvidia is not your friend, it makes no sense why anyone would be attempting to defend a multi-trillion dollar company for being predatory and anti-consumer, but I know the people deflecting for them will buy from Nvidia no matter how anti-consumer they are.

This is exactly the kind of attitude nvidia is trying to defend from. Why in the world would they give the cards to someone that thinks their products are overpriced garbage when they make quick work of the competion in both performance and price?

AMD doesn't even have cards over 8gb at 300 euros or below while Nvidia has 12gb for that price and yet we are attacking nvidia for cheaping out in vram

 

[Dr. Dro]

Don't review NVIDIA stuff anymore. It is called a boycott. Maybe it will learn them something

I fear Nvidia is already beyond that point. It'd just be a self own not to review it, even if harshly.

This is exactly the kind of attitude nvidia is trying to defend from. Why in the world would they give the cards to someone that thinks their products are overpriced garbage when they make quick work of the competion in both performance and price?

AMD doesn't even have cards over 8gb at 300 euros or below while Nvidia has 12gb for that price and yet we are attacking nvidia for cheaping out in vram

This may be true but in all fairness it's only true by chance. The 3060 12 GB was never faster or more desirable than the 8 GB 3060 Ti and both are 5 years old. Should be dirt cheap by now.

 

[JustBenching]

This may be true but in all fairness it's only true by chance. The 3060 12 GB was never faster or more desirable than the 8 GB 3060 Ti and both are 5 years old. Should be dirt cheap by now.

Well the cards it's competing against at that price point are also 5 years old (6600,6600xt etc) but they only have 8gb vram. Cause nvidia is stingy with vram..

You can't even make this up.

 

[Dr. Dro]

Well the cards it's competing against at that price point are also 5 years old (6600,6600xt etc) but they only have 8gb vram. Cause nvidia is stingy with vram..

You can't even make this up.

I get you. It's not lost on me that the same people who used to tell others "buy a RX 6600" 10 times a day not even 3 months ago are now on about vram lol

But we all know their recommendations are not rooted in honesty nor are they accounting for anything that the poster asking might need. It's just to shill their favorite brand.

 

[Hecate91]

Go with the times man, tech reviewers are just a sort of journalists, and we all know what we have to think about journalists nowadays!

/Sarcasm. Poe's Law, and all that.

Yeah good point, a lot of them are opinionated journalists more than reviewers with Nvidia reviews for years now. If it were AMD every journalist and tech channel would be discussing them trying to hide reviews.
All I do is look at charts and the bare PCB, too many reviewers go easy with careful wording on any drawbacks or recommend Nvidia anyway because it has DLSS.

This is exactly the kind of attitude nvidia is trying to defend from.

Attitude? The only attitude is from Nvidia, a very poor attitude of being upset at the press, instead of selling better cards.
And defense? One of the largest companies in the world needs defense against tech youtubers?
It is clear Nvidia doesn't want consumers to be informed, they just want consumers to blindly buy whatever is in the green box.

Why in the world would they give the cards to someone that thinks their products are overpriced garbage when they make quick work of the competion in both performance and price?

As already mentioned, that is how reviews have worked for years now. It isn't about the competition though, and the overpriced side grade cards Nvidia has been releasing aren't better in performance or price compared to the last gen.

AMD doesn't even have cards over 8gb at 300 euros or below while Nvidia has 12gb for that price and yet we are attacking nvidia for cheaping out in vram

The 3060 12GB? A card from almost 5 years ago, you may be able to find one in a few shops, but doesn't exist on the North American market for under $300usd.
Nvidia is cheaping out on VRAM if you don't cherry pick a card from nearly 5 years ago.

It's just to shill their favorite brand.

The irony....

 

[Dr. Dro]

The irony....

You really think I'm some crazy Nvidia fan? Hahaha. You missed the mark. Far, far from it. Since we're putting my conduct under scrutiny, you have seen me recommend the 9070 XT to people, right?

Give me a proper flagship and I will buy it. Until then, Nvidia it is.

 

[JustBenching]

It is clear Nvidia doesn't want consumers to be informed, they just want consumers to blindly buy whatever is in the green box.

Yes, of course they just want consumers to blindly buy whatever is in the box. The same thing that every other company wants, lol.

The 3060 12GB? A card from almost 5 years ago, you may be able to find one in a few shops, but doesn't exist on the North American market for under $300usd.
Nvidia is cheaping out on VRAM if you don't cherry pick a card from nearly 5 years ago.

AMD's cards at that price point are also 5 years old, but they don't have 12gb of vram but 8. Pretty fascinating, no?

You really think I'm some crazy Nvidia fan? Hahaha. You missed the mark. Far, far from it. Since we're putting my conduct under scrutiny, you have seen me recommend the 9070 XT to people, right?

Give me a proper flagship and I will buy it. Until then, Nvidia it is.

I think 99.8% of people that are called nvidia fanboys are just fed up by the nonsense and constant propaganda from team red. I've only seen 1 person in this whole forum that i'd consider an nvidia fan and he hasn't even been posting much.

 

[InVasMani]

Soon...

 

[blinnbanir]

You really think I'm some crazy Nvidia fan? Hahaha. You missed the mark. Far, far from it. Since we're putting my conduct under scrutiny, you have seen me recommend the 9070 XT to people, right?

Give me a proper flagship and I will buy it. Until then, Nvidia it is.

But you are

 

[zenlessyank]

Don't buy it until the driver is released and proper reviews flow in. It is simple really. I don't really understand the fuss. The driver will be in the box won't it? WON'T IT? /s

 

[Dr. Dro]

But you are

Am I now? I hadn't realized. Please enlighten me, on how I am an undying Nvidia supporter who will defend them at every turn. I don't believe I have ever made a single post where I didn't justify myself.

 

[JustBenching]

Shoot the messenger! If you don't have the good news for me, don't speak at all.

Yes, exactly. If they have nothing good to say about X company, X company will stop providing them with free products - early access etc. Why the hell would they? Do you actually expect a company to pay out of pocket to send free samples to someone that has only bad things to say about their product? Does that make sense to you? Would you do it yourself or you just want others to do it?

And nobody said thy shouldn't speak at all. They can speak freely. They just won't be getting free stuff. They'll have to pay for them just like the rest of us. If you had a business you wouldn't give preferential treatment to someone that actively harms it, right?

 

[Bwaze]

That’s not how reviewing works. Worked.

Eh, screw it, it has always been like this, we now have a whole graveyard of review sites that stepped out of line, tried to take the side of consumers, and paid the ultimate price (HardOCP, AnandTech, to name a few)…

 

[JustBenching]

That’s not how reviewing works. Worked.

Eh, screw it, it has always been like this, we now have a whole graveyard of review sites that stepped out of line, tried to take the side of consumers, and paid the ultimate price (HardOCP, AnandTech, to name a few)…

View attachment 398946

Freedom of speech doesn't mean freedom from the consequences of said speech. Self explanatory. If you make a good product, you send it for free to me to review it, I crap all over it, youll stop sending me free stuff. No?

The sites shutting down have nothing to do with it. I can name 5 tech companies that shut down, then Ill blame reviewers for it. What the heck man? Actually it's much more likely (we have actual examples) of companies shutting down because of very bad reviews. Ask LTT, he knows a lot about it.

 

[Bwaze]

Freedom of speech doesn't mean freedom from the consequences of said speech. Self explanatory. If you make a good product, you send it for free to me to review it, I crap all over it, youll stop sending me free stuff. No?

Of course. And I as a consumer see this, assume that the company’s product can’t stand up to reviews and it only appears desirable in paid advertisements, and has no interest in buying. No?

(Of course “good product”, “crap all over it” is a matter of perspective)

 

[JustBenching]

Of course. And I as a consumer see this, assume that the company’s product can’t stand up to reviews and it only appears desirable in paid advertisements, and has no interest in buying. No?

(Of course “good product”, “crap all over it” is a matter of perspective)

You can assume anything you want, of course. You can assume that the company's product sucks and that's why they don't send it to a reviewer, or that the reviewer gets more clicks by crapping on products, or anything else you can come up with. It's fair game man.

 

[Dr. Dro]

Freedom of speech doesn't mean freedom from the consequences of said speech. Self explanatory. If you make a good product, you send it for free to me to review it, I crap all over it, youll stop sending me free stuff. No?

The sites shutting down have nothing to do with it. I can name 5 tech companies that shut down, then Ill blame reviewers for it. What the heck man? Actually it's much more likely (we have actual examples) of companies shutting down because of very bad reviews. Ask LTT, he knows a lot about it.

While I agree with this, I have to give full credit to @Bwaze - they're known as the Graphics Mafia for a reason, you know. I genuinely believe that Nvidia generally has the superior products throughout the stack, with certain exceptions (for example, the 9070 XT at MSRP is an unbeatable product, and even at around $900 for models like the Nitro+, still palatable) - at least if you are a Windows gamer.

What I will never defend is this type of conduct. They know they are losing ground, and they know that they are dealing with a botched launch and plenty negative feedback, as impressive as the RTX 5090 is... that's it. The other cards aren't anywhere near that tasty, and they know it. Which is why they will now attempt to make things difficult at every turn - it's honestly bad PR, it won't help their case any.

GPU shrinkflation is hitting the 60 tier mercilessly ever since they started to sell tiny dies that should go on the successors to the 1030 and 1050 and x60 and x60 Ti. This generation will be the worst yet in that department.