PowerColor Radeon AI PRO R9700 Card Design Reminiscent of AMD's Reference Renders

[T0@st]

Last week, AMD introduced its Radeon AI PRO R9700 32 GB professional graphics card—representing the RDNA 4 generation's first foray into non-gaming territories. The TechPowerUp team encountered board partner variants on the showroom floor, with GIGABYTE and ASRock exhibiting samples with blower-style cooling solutions. At the time, Team Red's reference design was only visible in promotional/artistic renders. According to the company's official product page, this particular model is "not available for purchase." AMD made similar claims during the early days of—related Navi 48 GPU-based—Radeon RX 9070 XT and RX 9070 cards. Months later, Chinese hardware enthusiasts picked up physical "Made-By-AMD" (MBA) examples via murky second hand market channels.

At some point this week, PowerColor's web presences were updated with a semi-familiar sight: an almost direct interpretation of the AMD Radeon AI PRO R9700 reference card. The Taiwanese AIB has removed "AI" and "PRO R9700" text from their variant's shroud design, and applied a customary "PowerColor" logo and symbol sticker onto the lone blower fan's face. VideoCardz believes that pre-announcement renders and specification leaks had caused confusion across insider networks—hence the emergence of "Radeon RX 9070 XT(X) 32 GB" rumors, within the first quarter of 2025. PowerColor did not showcase its pro-grade at the recently concluded Computex trade event—instead, company representatives were tasked with hyping up incoming custom Radeon RX 9060 XT gaming cards, and a mysterious "REVA" prototype. At the time of writing, PowerColor has not issued any Radeon AI PRO R9700-related press material. AMD and manufacturing partners are expected to launch finalized products in July.



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[Chrispy_]

I already bought a Radeon 9700 Pro in 2003, it was a great card at the time, but I'm not sure why I'd want another one in 2025....
Why, if this is the pro version of the 9070 is this not called the Radeon AI R9070 Pro? The level of intentional stupidity here is mind-boggling.

You'd think with infinity possibly numbers and names to choose from they wouldn't come full circle and re-use names from completely unrelated old products, but marketing and naming has never been a highlight of CPU or GPU manufacturers, so here we are with this needless stupidity.

 

[TheinsanegamerN]

If its anything like my vega 64 powercolor blowers, itll be loud, slow, and burn itself out within a couple years.

 

[LabRat 891]

I already bought a Radeon 9700 Pro in 2003, it was a great card at the time, but I'm not sure why I'd want another one in 2025....
Why, if this is the pro version of the 9070 is this not called the Radeon AI R9070 Pro? The level of intentional stupidity here is mind-boggling.

You'd think with infinity possibly numbers and names to choose from they wouldn't come full circle and re-use names from completely unrelated old products, but marketing and naming has never been a highlight of CPU or GPU manufacturers, so here we are with this needless stupidity.

Either, there are/were Navi 48 RX 9700s in AMD's labs
or
AMD is purposefully splitting up the naming (and numbering) scheme between PRO and Radeon (just like RTX Pro)

I would've preferred AMD ride ATI's coattails one last time; but, they decided to muddle things (to keep up with nVidia). Sad, really.

If its anything like my vega 64 powercolor blowers, itll be loud, slow, and burn itself out within a couple years.

Biggest plus with blower cards, they don't heat soak the chassis so bad. For SFF, it's really really nice (noise aside).