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To fetch a better price ...This is one of my hobbies, I collect hardware.. why would I send it back![]()
so you can buy MOAR hardware of course!
Its important to consider also why marketshare was it was in each time period. A lot of it relates to the dedication each company had towards its graphics lines. The drops in AMD's line are all pretty easy to explain, as are the rises in Nvidia's share.I can't speak to your needs as your mind is already made up and then some. But I can speak about the overall market. Here is a popular graph that people like to share:
View attachment 407097
According to you, AMD should be zero at all points of this graph. Even though it only goes to 2017, we all know that its shifts big time in Nvidia favor more recently. AMD even managed to stay above 30% market share preventing an outright monopoly for most of that time. While Nvidia was always on top, AMD and Nvidia switched back and forth with GPU quality over the years until recently when Nvidia did three things to increase it's mindshare:
1. Convince users that it's drivers are better and AMD drivers are inferior (NOT TRUE)
2. Convince users that you need DLSS (even @W1zzard made the bias decision in some reviews to tell users not to buy anything without DLSS, a proprietary Nvidia tech)
3. Convince users that you need RT (99% of games don't have it)
With the above three, Nvidia increased its mindshare even though general rasterization supported by 99%+ of games was similar to the competing AMD solution. We all know that the 7900XTX, 9070XT, 5070Ti, 4080, 4080S and 5080 are all within 20% of each other in general rasterization. These parts make a huge part of purchased GPUs. But AMD has a < 10% marketshare and Nvidia has >90% marketshare. That's not because of benchmarks but mindshare (most gamers don't use DLSS and RT or even know what they are or how to activate it).
I will grant Nvidia this much, their marketing department is very good. AMD's marketing department will never win any awards given their past performance.
That's right.
Mindshare and actual dominance do go hand in hand, they just don't necessarily happen at the same time. What does always count immediately at its inception, is the launch of new GPUs. We can tell each other fantasy % about what number of consumers know this or that but the fact is, sales peak at launch and people are most certainly watching GPUs and secondly watching people talk about GPUs to get a handle on what to buy.
If you look at the adoption of Zen CPUs for example, when they launched and were mildly successful people were already saying 'why aren't people choosing AMD' - well Zen 1 wasn't really faster at anything people used. The only people who were really looking for them were those eager to abandon the eternal quadcore. Similar things occurred with adoption of Epycs in servers. It proliferates slowly. This underlines how important consistency really is. Mindshare won't be growing off a single 'good gen'. Mindshare grows with, and IS, trust. It is explicitly NOT marketing. Mindshare doesn't grow from commercials, what companies get from commercials is exposure. Mindshare is something else: the confidence as a consumer that you know 12-14 months from now, something better pops up again so the company stays in the race and that your support post-sale is consistent, you get your drivers, you get your stability and your shit gets fixed. There is a bond of trust; a contract honoured.
AMD has been building and been consistent with its Zen line up, minor hiccups along the path, but the strategy and the scalability are proven by actual products in a somewhat consistent cadence. That is why enterprise has moved towards it. Not just because they are cheaper, or faster, or more efficient. I think we can all agree this has not been the case with their graphics line up - like ever. I mean, sure, Radeon exists, their pro line exists... but it can go whichever way the wind blows at any given time and people feel that.
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