NVIDIA Blames OEMs for GeForce 300 Rebranding

[btarunr]

NVIDIA is weeks away from unveiling its GeForce GTX 400 series, which until a few weeks ago, was expected to be the GeForce GTX 300, by the media. Expecting that nomenclature didn't need rocket science. However, NVIDIA changed it with releasing as many as a dozen and a half SKUs in the so-called GeForce 300 series based on existing GT21x GPUs, with not much fanfare. The company got a little candid with Bit-Tech.net in an interview, in admitting that pressure from OEMs forced NVIDIA to 'create' GeForce 300 series, because OEMs wanted "something new" on their specs sheets, if they were to opt for NVIDIA's mGPUs over those from AMD, which already support DirectX 11, under the Mobility Radeon HD 5000 series. Most of these rebrands, according to the company, are specific to the OEMs, and will not be released by board partners to the retail market.

View at TechPowerUp Main Site

 

[btarunr]

Thanks to IRA_FBI for sending this in.

 

[dir_d]

So they are saying because we didnt have DX11 and ATI did our oems wanted us to create the 300 series to make it look like we can compete with the 5000 mobility DX11 cards. Thats Bull they very well could have said no thats ripping off the consumer we are not gonna do that.

 

[JATownes]

So they are saying because we didnt have DX11 and ATI did our oems wanted us to create the 300 series to make it look like we can compete with the 5000 mobility DX11 cards. Thats Bull they very well could have said no thats ripping off the consumer we are not gonna do that.

When has Nvidia EVER said that? Then again, when has ANY company ever said that? Rebranding sux for everyone, but this makes it seem the OEMs were gonna go with ATI unless Nvidia renamed...why would going with ATI be so bad?

 

[Zubasa]

When has Nvidia EVER said that? Then again, when has ANY company ever said that? Rebranding sux for everyone, but this makes it seem the OEMs were gonna go with ATI unless Nvidia renamed...why would going with ATI be so bad?

Not exactly that "going Ati is bad", but nVidia claims the OEMs are saying "do something you loser."
In proper words, the OEMs are pressureing nVidia to act, but it is not like nVidia is going to say no to rebranding.

 

[TVman]

rebranding FTL!!! first read it on tomshardware,btarunr your getting lazy

 

[JATownes]

Not exactly that "going Ati is bad", but nVidia claims the OEMs are saying "do something you loser."
In proper words, the OEMs are pressureing nVidia to act, but it is not like nVidia is going to say no to rebranding.

 

[DarthCyclonis]

What a bunch of F'ing liers. REBRANDING DOES NOT HAPPEN WITHOUT NVIDIA'S CONSENT.
Nvidia pushed OEM venders the 300 crap part becaue the OEM venders were most likley going to drop them like a brick.

 

[Fourstaff]

Nice, first we have 8xxx, then we have 9xxx, then we have GT2xx and now GT3xx. Was GT1xx use the same core?

 

[Zubasa]

Nice, first we have 8xxx, then we have 9xxx, then we have GT2xx and now GT3xx. Was GT1xx use the same core?

Well all of the Geforce 8 are new chips back then.
The GT 100s on the other hand are some prime rebranding examples.

 

[Cleorina]

i don't care what Nvidia name it... as long the card far good then old card... Hahahaha

 

[Zubasa]

i don't care what Nvidia name it... as long the card far good then old card... Hahahaha

Bad news for you, the 300 series are exactly the same with the last generation, and sometimes even worst.

 

[Thrackan]

What a bunch of F'ing liers. REBRANDING DOES NOT HAPPEN WITHOUT NVIDIA'S CONSENT.
Nvidia pushed OEM venders the 300 crap part becaue the OEM venders were most likley going to drop them like a brick.

True, nVidia's consent just got put on the table because the OEM's were pushing it.

Forced consent is, at least in this case, still consent

 

[qubit]

Of course they blame the OEMS.

 

[Cleorina]

Bad news for you, the 300 series are exactly the same with the last generation, and sometimes even worst.

I know that The new GT400 i see Nvidia go for old tech... like 8800GTS with 384-bit so that make GT500 a 448-Bit like GTX260

 

[SirMango]

Isn't this not the first time Nvidia blames its OEMs? lol

Name rebranding totally confuses me... especially for mobile GPU market as their names don't exactly fit with what's on the desktop GPU market.

 

[Fourstaff]

^ you are not supposed to game on a laptop anyway, but I agree that the naming should fit the performance of the desktop counterpart. But of course, money minded people have different ideas.

 

[TAViX]

lol. nvidia sucks again!

 

[newtekie1]

This is like blaming Peer Pressure for your addiction to crack...

They forced me to smoke it!

IMO, nVidia has good products, but their failure to just stand behind those products and let the products speak for themselves has done a lot of harm.

G92 should have been the 8850 series, and GT200 should have been the 9800 series, with GT200b being the 9850 series. They should have started this GT*### naming scheme with their DX11 parts.

But their marketting department screwed them. They were in too big of a rush to match ATi's punch with releasing the 8800GT and 8800GTS 512MB, then when ATi release their RV670 cards under a new name, nVidia started freaking out because they were still using the old names, and it looked like the ATi cards were newer.

 

[Sasqui]

Anyone seen a side-by-side spec table that shows the evolution of the models they have now? Like which card has been renamed 3-4 times to make it look new again.

What a cluster fu*k.

 

[erocker]

C'mon Nvidia. If your OEM's had new products to sell they probablly wouldn't of had to rebrand your old stuff to make any kind of profit off of your product. Blame OEM's, I'm sure they blame you for whatever loss they are taking.

 

[ToTTenTranz]

LOL nVidia is now trying to be a victim of the rebranding.

 

[KainXS]

Umm lets see

heres a few

G92
8800GS-9600GSO(same as GS)-9600GSO512(much shower than GS)-GT330(OEM)
8800GT-9800GT(die strink)-GTS240(OEM)-GT330(OEM)
8800GTS512-9800GTX(new pcb same gpu)-9800GTX+(die strink)-9800GX2-GTS150(OEM)-GTS250(same as later models of GTX+)
G94
9600GT-9600GSO(much much slower)-GT130(OEM)
GT21X
G205-G210-GT220-GT240-G310(OEM)-G315(OEM)-G320(OEM)-G340(OEM)

not talking about rebranding here just showing how they ended up

how in the world do they blame this on the oems, what happened to the 100 series, I guess that was there fault too right, . . . . . . .lol

 

[Sasqui]

Umm lets see

heres a few

G92
8800GS-9600GSO(same as GS)-9600GSO512(much shower than GS)-GT330(OEM)
8800GT-9800GT(die strink)-GTS240(OEM)-GT330(OEM)
8800GTS512-9800GTX(new pcb same gpu)-9800GTX+(die strink)-9800GX2-GTS150(OEM)-GTS250(same as later models of GTX+)
G94
9600GT-9600GSO(much much slower)-GT130(OEM)
GT21X
G205-G210-GT220-GT240-G310(OEM)-G315(OEM)-G320(OEM)-G340(OEM)

not talking about rebranding here just showing how they ended up

how in the world do they blame this on the oems, what happened to the 100 series, I guess that was there fault too right, . . . . . . .lol

 

[[I.R.A]_FBi]

^ bumboclaat