Wait, wait, wait… 2,000 euros for a Z690 motherboard?

[Dr_b_]

Manufacturers keep putting displays, RGB lights, and gaudy heatsinks and armour all over the boards that aren't needed, these things are often overstylized, really ugly because they cater to Asian tastes and norms, and drive up costs. Bring the quality components, dont put those metal "heatsinks" and OLED screens all over the place outside of the VRMs, and give us a decently priced product. Of course none of that will ever happen. Its the engineering and component quality that make the board what it is, not some super ugly blinking lights in a full board heatsink that really doesn't do anything except block airflow

 

[cst1992]

now "BASIC, no frills" means 3 M.2 slots, WiFi6, Bluetooth and 2.5Gb networking

No, it doesn't. Basic motherboards have one or two M.2 slots, no Wi-Fi, and gigabit networking.

 

[Kovoet]

This will have a chain effect with PC gaming as well. I can see all on consoles in the future when it comes to gaming

 

[Wirko]

Actually the very bottom of that stack is still higher than what Z boards should cost at the entry tier. Starting at 250?! They used to start at just under 150.

So yeah, time, inflation, chip shortage and pandemic, maybe they should start at 200. But 250!?

Yeah, it's the low end that is the reason to worry, not the $2000 boards. Ignoring any differences in features, ten cheapest Z590 boards cost between 120 and 150 €, VAT included (geizhals.eu) while ten cheapest Z690 boards cost between 200 and 240 € (same source). No, the prices won't come down by 40% shortly after the launch.

 

[TheLostSwede]

Seems to be legit, as the Asus ROG Maximus Z690 extreme Glacial is listed for between €1889 and €2190...

Mainboards Intel Sockel 1700 Preisvergleich Geizhals EU

Preisvergleich für Mainboards Intel Sockel 1700 ✓ Bewertungen ✓ Produktinfos ⇒ Auswahl und Filtern der Produkte nach den besten Eigenschaften und dem billigsten Preis

geizhals.eu

 

[elghinnarisa]

The Z590 Maximus XIII Hero is almost 170 euros more expensive than what I paid for my Maximus X hero
The Z690 Maximus Hero board seems to be a finger below 300 euros more expensive than the X hero. In fact, its ~twice the price.

 

[TheLostSwede]

Actually the very bottom of that stack is still higher than what Z boards should cost at the entry tier. Starting at 250?! They used to start at just under 150.

So yeah, time, inflation, chip shortage and pandemic, maybe they should start at 200. But 250!?

See link in previous post, it seems like some retailers have slightly better pricing, but Asus is indeed a lot more expensive than its competitors.

ROG tax

More like Asus tax now. I guess they need to make back money lost on other, less profitable business units.

 

[Bomby569]

With motherboards you can still be a good buyers, shop around and get a good board with the necessary features for a good price. With graphic cards it's way worst. The weird part is that it seems that with graphic cards it's the gpu prices that sky rocketed, with the motherboards it doesn't seem to have much to do with the chipset but the AIB's going nuts.

 

[bug]

No, it doesn't. Basic motherboards have one or two M.2 slots, no Wi-Fi, and gigabit networking.

The OP was complaining specifically about the Z690-P Wifi D4. It does have everything I listed, it's the cheapest Z690 board listed by Asus.

 

[Kovoet]

Surely a glaciel would be to slow.

 

[tekjunkie28]

I remember buying a asus P5K and a P5Q... I think one was $89 and another was $129. I almost killed over when I saw the price for a Crosshair 7 Hero but it was my 1st AMD rig I built for myself so I got it.... Never again will I pay that much and probably wont buy another asus.

msi godlike:
z390 = $600
z490 = $750
z590 = $1,000
z690 = (TBD)

the beatings will continue . . .

Until moral improves?

 

[qubit]

Bargain.

 

[ThrashZone]

Hi,
Looks like msi caught scalping their own products has spread widely
Apex
z490 400.us looks like my last one
z590 600.us they can keep it
z690 750.us ? they can keep it.

 

[Kovoet]

I just don't understand it. Is it they want to sell less so they can cut down on manufacturing cost's. PC components is really getting weirder with there pricing and availability

 

[Chrispy_]

When the flagship boards jumped from $300 to $600 for no reason, I stopped giving a shit about flagships.

At €300 they could justify the premium over the mainstream €150 boards.

At €600-800 they are basically just plastic decoration, pointless gimmicks like OLED animated graphics, and silly non-functional cosmetic crap

At €2000 they are clearly just leaning hard into the "rich idiots who want pointless toys will pay anything for bragging rights". There will be €300 boards that pretty much match these new €2000 'flagship' boards but without the cosmetic BS and €1500 of ePeen tax.

 

[cst1992]

"rich idiots who want pointless toys will pay anything for bragging rights"

Reminds me of this gem of a thread: https://forums.tomshardware.com/thr...rious-guys-and-dont-think-im-a-troll.1377908/

I have it bookmarked. It entertains me every time I read it!

 

[MIRTAZAPINE]

Reminds me of this gem of a thread: https://forums.tomshardware.com/thr...rious-guys-and-dont-think-im-a-troll.1377908/

I have it bookmarked. It entertains me every time I read it!

The dummies guide about build your own pc is the cherry on top. I remember when I started joining techpowerup here I occasionally see someone wanting to make ridiculous build and throwing parts in it just to make it expensive.

Edit: I cannot believe that gpu nowadays cost more than that crazy quad sli Gtx780

 

[oxrufiioxo]

I'd spend $800-1000 on a board if I really liked it somthing like the X570s Crosshair VIII Extreme but not 2000€ although the board without the waterblock is 850€ cheaper for the same board making the 2000€ even more irrelevant than it already is.

 

[Kovoet]

I spent £460 on my Asus Hero VIII and I thought that was a lot. When I was with Intel I only bought the Maximus Formula but now don't know if I would.

 

[Solid State Soul ( SSS )]

I spent £460 on my Asus Hero VIII and I thought that was a lot. When I was with Intel I only bought the Maximus Formula but now don't know if I would.

That board is 220 euros msrp, how the fudge did you pay that much for it, you simply got scammed

 

[nguyen]

welp....let hope Alder Lake is worth making so many different Z690 motherboards, otherwise they are just masssive e-waste like the Z590....

 

[cst1992]

Edit: I cannot believe that gpu nowadays cost more than that crazy quad sli Gtx780

"EVGA GTX 780 Superclocked (FOUR of these)"

The bit that makes me sad is someone saying "You can build an amazing computer for $2000" and now this thread...

 

[newtekie1]

Well....sure...but now that type of high end top of the cream mobo are going to cost 2000€ also seems like that those "lower" and "mid" end motherboards also going to be more expensive than previos Z590....

New product is new. Give it a couple months and prices will settle down, they always do.

 

[jesdals]

10-12 layers PCB does not come cheap - but in DK z690 is more or less the same as 570x counter part starting price point and yes 2k is crazy but these water prepared boards has not been cheap

 

[The red spirit]

ROG tax

Not really, even overheating shit tier Prime stuff is now sold at premium. "Throttle with style" seems to be the new Asus motto.

There are definitely rich fuck nuts who will pay that. It's probably a v nice board but not 2k nice. Nice for rich forumites to show off their expensive rig to impress the plebs i guess

I can bet you that TPUers will buy them. TPU said shit about RTX 2080 Ti and RTX 3090 too, it only took several months to see TPU full of them.

With motherboards you can still be a good buyers, shop around and get a good board with the necessary features for a good price. With graphic cards it's way worst. The weird part is that it seems that with graphic cards it's the gpu prices that sky rocketed, with the motherboards it doesn't seem to have much to do with the chipset but the AIB's going nuts.

Deals may exists, as well as cheaper boards, but at this point overheating VRMs are rampant. You have to be careful buying them.

Reminds me of this gem of a thread: https://forums.tomshardware.com/thr...rious-guys-and-dont-think-im-a-troll.1377908/

I have it bookmarked. It entertains me every time I read it!

At first it was fun, but I'm actually concerned if that kid isn't retard or doesn't have early dementia. It's as if OP didn't have any brain cells left.