Universal abit Reportedly to Leave the Motherboard Market?

malware · May 28, 2008

DigiTimes is reporting that Universal abit may abandon the motherboard business after evaluating the success of its upcoming Intel 4 series lineup of motherboards.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.

View at TechPowerUp Main Site

Kursah · May 28, 2008

It would truly be a bummer to see them go...I know their support/bios updates can be lacking and frustrating to many, but some of the best MB's I've owneder were Abit. But the times change, and ya gotta keep up if ya wanna play ball I suppose.

:toast:

jocksteeluk · May 28, 2008

I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

[I.R.A]_FBi · May 28, 2008

jocksteeluk said:
I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

id rather that not happen.

i :love:

abit

imperialreign · May 28, 2008

I don't really see abit leaving the mobo arena . . .

but, I could be wrong - stranger things have happened in the past (like AMD buying ATI).

FreedomEclipse · May 28, 2008

imperialreign said:
I could be wrong - stranger things have happened in the past (like AMD buying ATI).

such as Nvidia buying PhysX after bashing it so many times.

its sad to see Abit go - I have never had the pleasure of owning any of their tech but most of the stuff I heard were good things. - its a shame.

in a world where competition is like a pack of dogs fighting over a peperami meat snack - Asus's monopoly/strangle hold/empire has just had a moral boost/expanded.

sure there are other companies out there who make mobos - but Abit was one of them that was always geard towards the enthusiasts bang for buck factor.

jonmcc33 · May 28, 2008

I'm a proud IP35-E owner and I'd definitely buy an Abit board again in the future.

Not sure what the article means though as the P45 chipset isn't really out yet? Maybe the article meant the P35 chipset but that has been a real strong seller. The IP35-Pro has been a solid winner, over 700 positive reviews at NewEgg and 2X Customer Choice Award?

http://www.newegg.com/Product/Product.aspx?Item=N82E16813127030

The IP35-E sold really well when they had the rebate going on with it. I remember it selling out numerous times during that period. They actually discontinued it and then brought it back.

My board works fine and uses common chipsets (Marvell, Realtek and Intel) so I am not afraid of driver support. BIOS works well and has support for all current Intel processors.

My next upgrade I'd definitely consider Abit again if they were still around.

lemonadesoda · May 28, 2008

Mainboards are so cheap... given what they take to develop, manufacture and market... it's easy to see there is no money in the game. Hope they stick around.

ShadowFold · May 28, 2008

What does ABIT make? What would they do?

jonmcc33 · May 28, 2008

ShadowFold said:
What does ABIT make? What would they do?

Motherboards only. They used to make video cards too back in the day. More known for overclockable motherboards if anything.

CrAsHnBuRnXp · May 28, 2008

My friend will be so pissed to hear this because all he buys is Abit boards.

flashstar · May 28, 2008

All of my motherboards are Abits. I've had:

2x KN8 Ultra
2x NF8-V
1x AN8 Fatal1ty SLI
2x AN7

The only problem that I've ever had was with one of the NF8-v's recognizing a ram stick and that might be an OS problem more than anything...

People often associate Abit with poor quality, but I've had quite the opposite experience. I'd gladly buy an Abit over another brand any day.

jonmcc33 · May 28, 2008

flashstar said:
The only problem that I've ever had was with one of the NF8-v's recognizing a ram stick and that might be an OS problem more than anything...

Or an nVIDIA chipset being just too picky.

philbrown23 · May 28, 2008

this is no surprise to me

imperialreign · May 28, 2008

lemonadesoda said:
Mainboards are so cheap... given what they take to develop, manufacture and market... it's easy to see there is no money in the game. Hope they stick around.

very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).

I don't have any room to talk, though . . . I bought one :ohwell:

3 different times

Rebo&Zooty · May 28, 2008

imperialreign said:
very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).

I don't have any room to talk, though . . . I bought one

3 different times

u nab, only crazy ppl pay that much for a workstation board, now a server board with 2-4 slockets maby

I think the company i would like to see get the abit name IF it where sold would be biostar, market their tseirse and tpower boards under the abit name, that would rawk.

as to asus and gigabyte and the like, they have conntracts with large OEM dealers like dell, compaq, hp, gateway/acer and a slew of others, (As do ecs and foxconn, acctualy these 2 also make boards for asus and gigabyte as well as other makers so they are safe lol)

meh, i wana see biostar get itself into a possition to contend with asus and the other top dogs in the enthusist market, not they are trying and some of their boards are truely kickass, they just need to bring out better initial bios, but thats true for EVERY current board maker, they rush boards out and then spent 6-12 months trying to get the bios right.....(yes this frustrates me)

also i would like to see supox we well, they deserve it, epox boards and support alwase treated me well, i think they could do well if they can get their boards into retail channels.

jonmcc33 · May 28, 2008

imperialreign said:
very true . . .

unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).

I don't have any room to talk, though . . . I bought one

3 different times

Yeah, I cannot believe the price of motherboards these days. I'd never spend $300 on a board and one time I spent $180 on an A7V8X and completely regretted it.

I tend to stick around the $100 price mark these days. My last 3 boards have been a $110 A8R-MVP, $90 (open box) A8N32-SLI and $65 (after MIR) IP35-E.

angelicavoc · May 28, 2008

i think its just isu, abit still konsistent in mobo market...

Bjorn_Of_Iceland · May 28, 2008

Abit boards are good.. hope they dont leave the scene..

Their BIOS update is another story though. lolz. really slow progression..

VIPER · May 28, 2008

jocksteeluk said:
I find it surprising that a top three brand name would be looking to quit the motherboard market has taken its toll. They would be better off just selling the brand name to someone like ECS or Foxconn.

Top 3? Abit is Tier 2 in Asia. Tier 1 is Asus, ECS, GIGABYTE, MSI.

@all: Abit already "died" in Europe for some time. Like business, not like brand. Now they will die as business in Asia, too.

eidairaman1 · May 28, 2008

this is BS, as the P35 and X38 motherboards they have are heavy overclockers. there is no sense in P45/X48 if the second edition P35/X38 outperform the latest chipsets. Now if they would release High End AMD mobos.

imperialreign · May 28, 2008

eidairaman1 said:
this is BS, as the P35 and X38 motherboards they have are heavy overclockers. there is no sense in P45/X48 if the second edition P35/X38 outperform the latest chipsets. Now if they would release High End AMD mobos.

blame the 35:45 debacle on Intel. They didn't have enough foresight with the 38 chipset to allow for native 1600 FSB which the 45nms would require, which is where the 48 chipset came from.

That - in a nutshell - is Intel.

eidairaman1 · May 28, 2008

yet the IP35 Pro XE supports the 1600 FSB outright.

imperialreign · May 28, 2008

eidairaman1 said:
yet the IP35 Pro XE supports the 1600 FSB outright.

as did my ASUS P5E3 Deluxe . . . but that's a BIOS "tweak" from the manufacturers. The X38 doesn't have native 1600 support by design.

OnBoard · May 28, 2008

jonmcc33 said:
Not sure what the article means though as the P45 chipset isn't really out yet? Maybe the article meant the P35 chipset but that has been a real strong seller.

Article ment that Abit will see how they sell the new P45 boards. If they sell more of those than P35 boards then they might stay. If they just sell what they sold last year they are gone.

Processor	Intel Core 2 Quad Q6600 G0 VID: 1.2125
Motherboard	GIGABYTE GA-P35-DS3P rev.2.0
Cooling	Thermalright Ultra-120 eXtreme + Noctua NF-S12 Fan
Memory	4x1 GB PQI DDR2 PC2-6400
Video Card(s)	Colorful iGame Radeon HD 4890 1 GB GDDR5
Storage	2x 500 GB Seagate Barracuda 7200.11 32 MB RAID0
Display(s)	BenQ G2400W 24-inch WideScreen LCD
Case	Cooler Master COSMOS RC-1000 (sold), Cooler Master HAF-932 (delivered)
Audio Device(s)	Creative X-Fi XtremeMusic + Logitech Z-5500 Digital THX
Power Supply	Chieftec CFT-1000G-DF 1kW
Software	Laptop: Lenovo 3000 N200 C2DT2310/3GB/120GB/GF7300/15.4"/Razer

System Name	Kursah's Gaming Rig 2018 (2022 Upgrade) - Ryzen+ Edition \| Gaming Laptop (Lenovo Legion 5i Pro 2022)
Processor	R7 5800X @ Stock \| i7 12700H @ Stock
Motherboard	Asus ROG Strix X370-F Gaming BIOS 6203\| Legion 5i Pro NM-E231
Cooling	Noctua NH-U14S Push-Pull + NT-H1 \| Stock Cooling
Memory	TEAMGROUP T-Force Vulcan Z 32GB (2x16) DDR4 4000 @ 3600 18-20-20-42 1.35v \| 32GB DDR5 4800 (2x16)
Video Card(s)	Palit GeForce RTX 4070 JetStream 12GB \| CPU-based Intel Iris XE + RTX 3070 8GB 150W
Storage	4TB SP UD90 NVME, 960GB SATA SSD, 2TB HDD \| 1TB Samsung OEM NVME SSD + 4TB Crucial P3 Plus NVME SSD
Display(s)	Acer 28" 4K VG280K x2 \| 16" 2560x1600 built-in
Case	Corsair 600C - Stock Fans on Low \| Stock Metal/Plastic
Audio Device(s)	Aune T1 mk1 > AKG K553 Pro + JVC HA-RX 700 (Equalizer APO + PeaceUI) \| Bluetooth Earbuds (BX29)
Power Supply	EVGA 750G2 Modular + APC Back-UPS Pro 1500 \| 300W OEM (heavy use) or Lenovo Legion C135W GAN (light)
Mouse	Logitech G502 \| Logitech M330
Keyboard	HyperX Alloy Core RGB \| Built in Keyboard (Lenovo laptop KB FTW)
Software	Windows 11 Pro x64 \| Windows 11 Home x64

Processor	custom dupont risk chip cpu prototype
Motherboard	custom ibm x5 solid state carbon mainboard
Cooling	industrial technologies prototype dupont custom heat transfer unit
Memory	6x 2gig prototype ecc hnc ddr4
Video Card(s)	prototype low energy version nvidia 9 series unnumberd card
Storage	1tb solid state hdd
Display(s)	44 inch samsung plasma screen tv/monitor
Case	custom ibm mobile home server case
Audio Device(s)	custom Yamaha sound processing processor in spm format
Power Supply	1200watt deli cord custom made dupont type psu
Software	sun unix/windows type v

Processor	C2Q6600 @ 1.6 GHz
Motherboard	Anus PQ5
Cooling	ACFPro
Memory	GEiL2 x 1 GB PC2 6400
Video Card(s)	MSi 4830 (RIP)
Storage	Seagate Barracuda 7200.10 320 GB Perpendicular Recording
Display(s)	Dell 17'
Case	El Cheepo
Audio Device(s)	7.1 Onboard
Power Supply	Corsair TX750
Software	MCE2K5

System Name	УльтраФиолет
Processor	Intel Kentsfield Q9650 @ 3.8GHz (4.2GHz highest achieved)
Motherboard	ASUS P5E3 Deluxe/WiFi; X38 NSB, ICH9R SSB
Cooling	Delta V3 block, XPSC res, 120x3 rad, ST 1/2" pump - 10 fans, SYSTRIN HDD cooler, Antec HDD cooler
Memory	Dual channel 8GB OCZ Platinum DDR3 @ 1800MHz @ 7-7-7-20 1T
Video Card(s)	Quadfire: (2) Sapphire HD5970
Storage	(2) WD VelociRaptor 300GB SATA-300; WD 320GB SATA-300; WD 200GB UATA + WD 160GB UATA
Display(s)	Samsung Syncmaster T240 24" (16:10)
Case	Cooler Master Stacker 830
Audio Device(s)	Creative X-Fi Titanium Fatal1ty Pro PCI-E x1
Power Supply	Kingwin Mach1 1200W modular
Software	Windows XP Home SP3; Vista Ultimate x64 SP2
Benchmark Scores	3m06: 20270 here: http://hwbot.org/user.do?userId=12313

System Name	Codename: Icarus Mk.VI
Processor	Intel 8600k@Stock -- pending tuning
Motherboard	Asus ROG Strixx Z370-F
Cooling	CPU: BeQuiet! Dark Rock Pro 4 {1xCorsair ML120 Pro\|5xML140 Pro}
Memory	32GB XPG Gammix D10 {2x16GB}
Video Card(s)	ASUS Dual Radeon™ RX 6700 XT OC Edition
Storage	Samsung 970 Evo 512GB SSD (Boot)\|WD SN770 (Gaming)\|2x 3TB Toshiba DT01ACA300\|2x 2TB Crucial BX500
Display(s)	LG GP850-B
Case	Corsair 760T (White)
Audio Device(s)	Yamaha RX-V573\|Speakers: JBL Control One\|Auna 300-CN\|Wharfedale Diamond SW150
Power Supply	Corsair AX760
Mouse	Logitech G900
Keyboard	Duckyshine Dead LED(s) III
Software	Windows 10 Pro
Benchmark Scores	(ノಠ益ಠ)ノ彡┻━┻

System Name	BLACK
Processor	Intel Core 2 Duo E6400 @ 3.2GHz
Motherboard	Abit IP35-E @ 1600FSB
Cooling	Thermalright XP-90 w/92mm ADDA fan
Memory	4GB Hynix DDR2-667 @ 800MHz
Video Card(s)	PowerColor Radeon X1900XT
Storage	(2) 320GB Seagate Barracuda 7200.10
Display(s)	Samsung 225BW
Case	Antec Nine Hundred
Audio Device(s)	Audigy2 ZS Platinum
Power Supply	Corsair HX520
Software	Windows Vista Business x64 SP1

System Name	ICE-QUAD // ICE-CRUNCH
Processor	Q6600 // 2x Xeon 5472
Memory	2GB DDR // 8GB FB-DIMM
Video Card(s)	HD3850-AGP // FireGL 3400
Display(s)	2 x Samsung 204Ts = 3200x1200
Audio Device(s)	Audigy 2
Software	Windows Server 2003 R2 as a Workstation now migrated to W10 with regrets.

System Name	The ShadowFold Draconis (Ordering soon)
Processor	AMD Phenom II X6 1055T 2.8ghz
Motherboard	ASUS M4A87TD EVO AM3 AMD 870
Cooling	Stock
Memory	Kingston ValueRAM 4GB DDR3-1333
Video Card(s)	XFX ATi Radeon HD 5850 1gb
Storage	Western Digital 640gb
Display(s)	Acer 21.5" 5ms Full HD 1920x1080P
Case	Antec Nine-Hundred
Audio Device(s)	Onboard + Creative "Fatal1ty" Headset
Power Supply	Antec Earthwatts 650w
Software	Windows 7 Home Premium 64bit
Benchmark Scores	-❶-❸-❸-❼-

Processor	Intel i9 9900K @5GHz w/ Corsair H150i Pro CPU AiO w/Corsair HD120 RBG fan
Motherboard	Asus Z390 Maximus XI Code
Cooling	6x120mm Corsair HD120 RBG fans
Memory	Corsair Vengeance RBG 2x8GB 3600MHz
Video Card(s)	Asus RTX 3080Ti STRIX OC
Storage	Samsung 970 EVO Plus 500GB , 970 EVO 1TB, Samsung 850 EVO 1TB SSD, 10TB Synology DS1621+ RAID5
Display(s)	Corsair Xeneon 32" 32UHD144 4K
Case	Corsair 570x RBG Tempered Glass
Audio Device(s)	Onboard / Corsair Virtuoso XT Wireless RGB
Power Supply	Corsair HX850w Platinum Series
Mouse	Logitech G604s
Keyboard	Corsair K70 Rapidfire
Software	Windows 11 x64 Professional
Benchmark Scores	Firestrike - 23520 Heaven - 3670

System Name	Einstein IV
Processor	1090t @ 3.8 Ghz
Motherboard	Fatal1ty 990FX Professional
Cooling	Swiftech H20 Cooling Kit w/ Apogee XT Rev. 2
Memory	32 GB DDR3
Video Card(s)	MSI 260 XT 216 edition
Storage	2x 120gb Sandisk Extreme SSDs, 1x 120 gb Corsair Force 2
Display(s)	Samsung BW206
Case	Lian-li Lan-cool
Audio Device(s)	M-Audio Profire 610
Power Supply	Corsair TX-750

System Name	Dominator
Processor	INTEL C2Q Q6600 FTW!!
Motherboard	ASUS P5Q-E!!!
Cooling	TEC cooled cpu, everything else is under water :D
Memory	4GB CELL SHOCK D9GMH 1066MHZ/4GB CRUCIAL REDS
Video Card(s)	4850 (VT)/ 4850 IN CROSSFIRE!
Storage	western digital= 1X 250GB, 1X 500GB, IDE 160GB (BOOT DRIVE ONLY). SEAGATE FREE AGENT 500GB EHDD
Display(s)	viewsonic 19" hd widescreen
Case	ROCKETFISH FOR NOW :(
Audio Device(s)	ONBOARD WORKS JUST FINE FOR ME :p
Power Supply	ULTRA X3 1KW MODULAR
Software	win vista ultimate 64 TWEAKED!!!
Benchmark Scores	http://valid.x86-secret.com/show_oc.php?id=434759 3dm06: http://service.futuremark.com/compare?3dm0

System Name	Thakk
Processor	i7 6700k @ 4.5Ghz
Motherboard	Gigabyte G1 Z170N ITX
Cooling	H55 AIO
Memory	32GB DDR4 3100 c16
Video Card(s)	Zotac RTX3080 Trinity
Storage	Corsair Force GT 120GB SSD / Intel 250GB SSD / Samsung Pro 512 SSD / 3TB Seagate SV32
Display(s)	Acer Predator X34 100hz IPS Gsync / HTC Vive
Case	QBX
Audio Device(s)	Realtek ALC1150 > Creative Gigaworks T40 > AKG Q701
Power Supply	Corsair SF600
Mouse	Logitech G900
Keyboard	Ducky Shine TKL MX Blue + Vortex PBT Doubleshots
Software	Windows 10 64bit
Benchmark Scores	http://www.3dmark.com/fs/12108888

Processor	AMD A10-6800k @4.8GHz
Motherboard	GIGABYTE G1.Sniper A88X
Cooling	SCYTHE Katana 3 Type A
Memory	4GB DDR3/1600 Exeleram (for now)
Video Card(s)	AMD HD8670D (APU)
Storage	WDC WD10EALX / WDC WD6401AALS / Seagate ST3320620AS / Seagate ST3160812AS
Display(s)	Iiyama Pro Lite E2200WSV B1 22"
Case	Antec
Audio Device(s)	GIGABYTE AMP-UP Audio
Power Supply	Antec Earthwatts 500W

System Name	PCGOD
Processor	AMD FX 8350@ 5.0GHz
Motherboard	Asus TUF 990FX Sabertooth R2 2901 Bios
Cooling	Scythe Ashura, 2×BitFenix 230mm Spectre Pro LED (Blue,Green), 2x BitFenix 140mm Spectre Pro LED
Memory	16 GB Gskill Ripjaws X 2133 (2400 OC, 10-10-12-20-20, 1T, 1.65V)
Video Card(s)	AMD Radeon 290 Sapphire Vapor-X
Storage	Samsung 840 Pro 256GB, WD Velociraptor 1TB
Display(s)	NEC Multisync LCD 1700V (Display Port Adapter)
Case	AeroCool Xpredator Evil Blue Edition
Audio Device(s)	Creative Labs Sound Blaster ZxR
Power Supply	Seasonic 1250 XM2 Series (XP3)
Mouse	Roccat Kone XTD
Keyboard	Roccat Ryos MK Pro
Software	Windows 7 Pro 64

Processor	Core i5-750 @ 3.6GHz 1.136V 24/7
Motherboard	Gigabyte P55A-UD3, SATA 6Gbit/s & USB3.0 baby!
Cooling	Alpenföhn Brocken HeatpipeDirectTouch
Memory	Geil Ultra Series 4GB 2133MHz DDR3 @ 1440MHz 7-7-7-24
Video Card(s)	Gigabyte GTX 460 1GB OC (mostly stock speeds)
Storage	OS: Samsung F3 500GB Games: Samsung F1 640GB
Display(s)	new! Samsung P2350 23" FullHD 2ms / Mirai DTL-632E500 32" LCD
Case	new! Xigmatek Midgard/Utgard side window with red cathodes, 1x140mm & 3x120mm fans
Audio Device(s)	new! ASUS Xonar DG & JVC HA-RX700 headphones
Power Supply	Cougar CM 700W Modular
Software	Windows 7 Home Premium x64
Benchmark Scores	Logitech UltraX Premium & G5 laser v2 + Ulti-mat Breathe X2 for fragging

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