Yeah, if you don't need a lot of 3D power, just 2d and VGA playback, and combine with Windows8 and AMD RamDrive, SSD or mehcanical storage, and there's value there that potentially cannot be beat.With an A6 3500 undervolted, paired with matx board, ssd and pico-psu, idle consumptions can go as low as 12.5w idle and 28-38W at 1080p movies.
Trinity chips may be do similar, with custom p-states. A6 5400 and A4 5300 may be interesting to htpc builders, and will be interesting to compare 2-3Core Lianos.
I am not aware of actual retail APU pricing yet though, wasn't out when this was written, and I haven't looked this mornin, but I think AMD might be willing to stay below what Intel offers, price-wise.
Intel offers more CPU performance, since they castrate or bin from IVB all the way down to the low-end...it's all IVB. All with the smae basic GPU core, so you're left with most users with i5 and i7 chips having iGPUs sitting unused.
AMD offers a customized solution. It'd be interesting to see how APUs transition to 22nm or whatever AMD ends up using for the next-gen.