It's more that you took it personal. Rant and rave about whatever PRODUCT you like, leave people and their opinions out of it. you even stated you understand why people are posting that they don't particularily care..it's not that they don't care about Bulldozer, it's that people want PERFORMANCE metrics, so they can relate what they see to their own personal uses. We do have a verified AMD rep here, so I am fairly confident those opinions were stated so that AMD would see it. I mean, this event proly cost a pretty penny..potentially money that could ahve been spent better elsewhere. I think it's cool, but am very upset it didn't happen to coincide with launch. The fact it's ES, too, has me raise a few questions, as we know that early samples didn't exactly function correctly...nor will the same chips be out in the "wild". But, Guinness did verify it, it seems, so it's all good, just poorly executed. I've called myself ATI's #1 fanboy for years, and now, ATi no longer exists, but AMD does. In the end, as someone said, nearly every site is talking about htis, so it's as effective as AMD wanted it to be...we're talking MORE about Bulldozer!