Why not? They did the same last year...it's just that you couldn't actually buy a card until January ...then Nvidia bring out the GTX 700's and the hat gets passed back...cue AMD-angst until Catalyst 13.8 comes out...Wash.Rinse.Repeat. Since GK110 is already shipping for revenue, I'd suspect that the rumour mills will already be touting the GTX 780's (?) performance around the time that the Sea Islands starts making its own appearance. If -as suspected, the large die GK 110 takes the GPU crown, then it isn't beyond the realms of possibility that Nvidia still sell large numbers of x50/x60 parts based on the cachet of the top part...even if the top part is in very short supply and drip-fed into the channel. Not as if there isn't ample precedent * At least the GPU pointy hat gets passed back and forth...pity AMD have the CPU version as a permanent addition to their wardrobe.