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AMD Radeon RX 7700 XT Pricing Slides Down to Under $355, Threatening RTX 4060 Ti and RX 7600 XT

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I find it funny that in a business paper I wrote for school I said that a 6800 class GPU should be released at the 350 coin ballpark. This would give them admirable GPU performance for a reasonable price, making it a no brainer for anyone shopping within that range, which is most people.

Fast forward a bit and now this happens, funny how things work out.
 
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It has been about datacenter/ML for a long time, it was completely obvious to everyone, including AMD. AMD kept making ROCm announcements since 2016, which are completely detached from their actual progress. 7 years of ROCm "work" got completely and utterly left in the dust by 7 months of Intel's openVINO/IPEX team in both performance and compatibility. Even today, in Linux, using officially supported 7900XT/X, ROCm doesn't even support important libraries used in Oobabooga. For all real world intents and purposes, ROCm is still nowhere in sight. I'm keen to see how they win datacenter/ML relevance like that.


If you want to parade your utter ignorance, Nvidia is up 1800% over the same 5 years. There's a reason I said 3 years, not 5, because Lisa Su did incredible work with Ryzen before that.

Past 3 years, AMD is up 100%, great! Nvidia is up 500% in the same time period. CEOs aren't retained for what they did 5 years ago. 3 years of underperformance is already beyond what most boards will tolerate.
Dude, the stock is up 600% OVER five years. That means the stock price today is 600% higher not the stock price five years ago. Its also the highest TODAY than ever in AMD history. But its nice to have another AMD attacker to debate. More recent ones don’t last long. By the way, a CEO is not fired because the competition is also doing well. That makes no sense especially in a market with so few players.
 
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Seems like continual price cuts at the moment. Meanwhile wide availability of even new launches (sitting on the shelves..?) The Covid stimulus and lockdown totally distorted the market for gaming GPUs. No way would "mainstream" cards have ever got so expensive without it.
 
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I would be remiss if I didn’t give a quick shoutout to some awesome Radeon products:

The Radeon 780M - powerful iGPU for laptops, SFF and gaming handhelds
Oberon - powerful SoC with Radeon graphics that powers the PS5
Anaconda - powerful SoC with Radeon graphics that powers the Xbox series X
The Radeon 7900XTX - second fastest gen ras desktop dGPU ever made
Xclipse 920 - licensed Radeon tech in Samsung flagship smartphones

Lisa Su, you’re doing just fine.

Edit: I should also give a shoutout to the Instinct MI300X, the fastest GPU compute accelerator ever made. While not a Radeon, its based on the same Stream processors found in Radeon GPU tech.
 
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Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and Radeon brand tarnishing.

EDIT: Lol at everyone who can't differentiate between CPU and GPU side, cherry picking timeframes, and not normalizing for sector wide movements.

She can definitely perform better.
Let's look at the overall discrete graphics market share:
Nvidia: 80.2%; AMD: 17%; intel: 2%
The all-time low for AMD is 10% but also the all time high is over 40%.

@Lisa Su: Do you plan to return the AMD's market share to 30-40%?

1707390261013.png


I would be remiss if I didn’t give a quick shoutout to some awesome Radeon products:

The Radeon 780M - powerful iGPU for laptops, SFF and gaming handhelds
Oberon - powerful SoC with Radeon graphics that powers the PS5
Anaconda - powerful SoC with Radeon graphics that powers the Xbox series X
The Radeon 7900XTX - second fastest gen ras desktop dGPU ever made
Xclipse 920 - licensed Radeon tech in Samsung flagship smartphones

Lisa Su, you’re doing just fine.

Edit: I should also give a shoutout to the Instinct MI300X, the fastest GPU compute accelerator ever made. While not a Radeon, its based on the same Stream processors found in Radeon GPU tech.

Let's see GPU compute and RT performance:

Blender 4 (rendering) RTX 4090: 127.2 s; RX 7900 XTX: 473 s (lower is better)
A1111 txt2img (stable diffusion) RTX 4090: 46.88 images/min; RX 7900 XTX 9.67 images/min (higher is better)
Topaz Video AI4 (video processing) RTX 4090: 94.0 s; RX 7900 XTX: 136.2 s (lower is better)

1707390372234.png


 
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She can definitely perform better.
Let's look at the overall discrete graphics market share:
Nvidia: 80.2%; AMD: 17%; intel: 2%
The all-time low for AMD is 10% but also the all time high is over 40%.

@Lisa Su: Do you plan to return the AMD's market share to 30-40%?

View attachment 333729



Let's see GPU compute and RT performance:

Blender 4 (rendering) RTX 4090: 127.2 s; RX 7900 XTX: 473 s (lower is better)
A1111 txt2img (stable diffusion) RTX 4090: 46.88 images/min; RX 7900 XTX 9.67 images/min (higher is better)
Topaz Video AI4 (video processing) RTX 4090: 94.0 s; RX 7900 XTX: 136.2 s (lower is better)

View attachment 333730

As many many many here have said over and over, RT performance is not important to the vast majority of readers here at TPU and I’m betting the rest of the world doesn’t even know what RT even is. See I can just post gen ras. We both lose.
1707391111469.png
The Radeon 7900XTX is the second fastest GPU after the 4090 which is a great but expensive GPU.

Desktop GPU compute crown goes to Nvidia. No one is disputing that. The Server GPU compute crown goes to AMD.

AMD has a long fight in the server and desktop space but the competition is strong. AMD is competing everywhere with a shoestring R&D budget while still standing head and shoulders with the rest.

R&D annual
AMD $5.7B
nVidia $8.2B
Intel $16.5B (very bad return on research)

Data center revenue last quarter
AMD $2.3B
Intel $4.0B (less than 2x)
Nvidia $14.5B !!!

AMD is catching up to Intel but Nvidia is dominating in the data center. Gaming is a different story.

AMD $1.4B
Nvidia $2.9B (only 2x)

Not quite so dominate in the category where everyone thinks AMD is doing poorly.
 
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As many many many here have said over and over, RT performance is not important

Then, AMD has two options - either to stop offering ray-tracing acceleration at all and disable the in-game RT settings in the drivers, or to try to increase the RT performance by an order of magnitude, so it finally catches up Nvidia's RT performance, in which case the same "many many" will start praising RT.
 
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How some people can still carry on with the brand bashing band wagon is mind-blowing. Come on guys, it's a price drop on a GPU! Can't we just be happy about it regardless of the colour on its box?

Then, AMD has two options - either to stop offering ray-tracing acceleration at all and disable the in-game RT settings in the drivers, or to try to increase the RT performance by an order of magnitude, so it finally catches up Nvidia's RT performance, in which case the same "many many" will start praising RT.
Catch up to what exactly? My 7800 XT does 20 FPS in Alan Wake 2 at 1440p with RT+PT enabled. The similarly priced 4070 does 25. Is it astronomically better? Or is it anywhere near a good enough experience? I don't think so. Both brands need to do a lot... and I really mean A LOT better in RT to be enjoyable.
 
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Catch up to what exactly?

You look at RT 3DMark Port Royal benches.
High-end:
RTX 4090: 26K points
RX 7900 XTX: 15K points

Mid-range:
RTX 4070: 11K points
RX 7800 XT: 10K points

It seems Nvidia limited the RT performance on the lower end graphics cards.
 
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You look at RT 3DMark Port Royal benches.
High-end:
RTX 4090: 26K points
RX 7900 XTX: 15K points

Mid-range:
RTX 4070: 11K points
RX 7800 XT: 10K points

It seems Nvidia limited the RT performance on the lower end graphics cards.
Limited RT? Then why does it perform similarly without RT as well? How do you even "limit RT" on a GPU? :kookoo:

And comparing the 7900 XTX, a sub-$1000 card to the 4090 which has an MSRP of $1600 is ridiculous.
 
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$450-470 was never a realistic price point, not surprised to see its way down just a few months after launch.

$355 is really good for a card with this performance.
The card was selling well at this price, but not as much as the RX 7800.
 
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lol Lisa Su is the best thing that has happen to them in recent memory. Not sure what you are basing that on :cool:
Hi,
Well she hasn't learned how to time those price drops properly but then again getting into a price war by pissing off nv or intel releases guess this is wise :laugh:
 
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Then, AMD has two options - either to stop offering ray-tracing acceleration at all and disable the in-game RT settings in the drivers, or to try to increase the RT performance by an order of magnitude, so it finally catches up Nvidia's RT performance, in which case the same "many many" will start praising RT.
How about a third option? Make RT optional. You as the end user can turn it off and on as you please. Oh wait. That’s what they do now and the earth still rotates. Amazing!
 
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Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and Radeon brand tarnishing.

EDIT: Lol at everyone who can't differentiate between CPU and GPU side, cherry picking timeframes, and not normalizing for sector wide movements.
You must be troll of the year.. Get a life!
 
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Meamwhile , 7700XT prices in EU ... :kookoo:

Capture d'écran 2024-02-08 154733.png
 
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It's funny when people think that the CEO is the only single person responsible for literally everything that happens within a company. Look around, guys. Is the CEO responsible for everything wherever you work?

Edit: It's even funnier when you think that the CEO at X company should be fired just because he/she (or somebody in her team) made a decision that you personally don't like. If that was possible, my workplace would have gone through at least ten CEOs by now in the last couple of years alone. :laugh:
 
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Anyone have a link to a $353 7700 XT?? lol
 
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It has been about datacenter/ML for a long time, it was completely obvious to everyone, including AMD. AMD kept making ROCm announcements since 2016, which are completely detached from their actual progress. 7 years of ROCm "work" got completely and utterly left in the dust by 7 months of Intel's openVINO/IPEX team in both performance and compatibility. Even today, in Linux, using officially supported 7900XT/X, ROCm doesn't even support important libraries used in Oobabooga. For all real world intents and purposes, ROCm is still nowhere in sight. I'm keen to see how they win datacenter/ML relevance like that.


If you want to parade your utter ignorance, Nvidia is up 1800% over the same 5 years. There's a reason I said 3 years, not 5, because Lisa Su did incredible work with Ryzen before that.

Past 3 years, AMD is up 100%, great! Nvidia is up 500% in the same time period. CEOs aren't retained for what they did 5 years ago. 3 years of underperformance is already beyond what most boards will tolerate.
Driving stock up 100% in 3 years in no underperformance in no one's book, especially the board members' book, otherwise they would have fired her by now as you kindly pointed out.
 
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I can get a 3080 2nd for 300$ and new one 400$ so no reason for that 7700xt 353 or the 7800xt . 353$ should be the price for 7800xt
 
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What I don't get, is how 7600 and 4060/Ti managed to being sold at their price points fo so long. People really have seen they are overpriced.
aw, shoot .... just ordered a RTX 4060 Ti for a build for my sister son in law (nephew in law?) ... oh well a RX 7700 XT is 400chf and a 4060 Ti was 300chf ... should have waited a bit more but birthday is coming quick :laugh:
Don't worry. It's their own fault and miss. There shouldn't be any price cuts, to begin with. This should have been the original MSRP. Now AMD tries to use their old boring trick, and want to appear as do-gooders after they brought the prices to reasonable levels. You really should not regret about someone's mistakes.
I would be remiss if I didn’t give a quick shoutout to some awesome Radeon products:

The Radeon 780M - powerful iGPU for laptops, SFF and gaming handhelds
Oberon - powerful SoC with Radeon graphics that powers the PS5
Anaconda - powerful SoC with Radeon graphics that powers the Xbox series X
The Radeon 7900XTX - second fastest gen ras desktop dGPU ever made
Xclipse 920 - licensed Radeon tech in Samsung flagship smartphones

Lisa Su, you’re doing just fine.

Edit: I should also give a shoutout to the Instinct MI300X, the fastest GPU compute accelerator ever made. While not a Radeon, its based on the same Stream processors found in Radeon GPU tech.
Exactly. Radeon didn't become obsolete. They just shifted the areas, where they became successful. Not everyone understands this. Not everyone needs the most expensive powerhog furnace Datacenter level cards, as they never pay off, and are not necessary fo casual running of some imaginary pixels. The real AMD way was determined with the buyout of ATi and "The Future is Fusion". That was the most briliant idea- to make the compact CPU+GPU device, capable of executing high compute tasks. Now they are bearing the fruits of this vision and strategy, and steady development.
But I somehow still agree with the notion, that AMD behave like the market leaders in GPU segment. They are in the x86 CPU, that's without the doubts. But RTG is nowhere near. Despite all the success, they have neither capacity/amount, nor technological advancement over nVidia. But they nonetheless have the hubris, to set extortion prices, like there's no competition. The MI300X is not the avarage Joes and Jane home PC daily runner. And 7900XTX is in real is 7900XT with inflated number/"X rating", that costs a grand or more.

AMD has to be both price competitive, and have the stock of the affordable cards, that meet the demands of majority of consumers. Not after these cards hit the four years old threshold. And this is not the wishful thinking, or some desires, that are impossible to implement. This is required for AMD to stay afloat. Without that, the consumer GPU market will colapse. I'm not talking about becoming underdog. This is obvious, that AMD needs marging to invest in R&D and thus stay competitive. But gouging consumers helps neither marketshare, nor increasing the chips/products produced. As it is clear, the generational price shifting/increase for consumer GPUs, didn't increase the output and amount of said products. AMD's new cards are still nowhere near the necessary availability, and the older RDNA 2 are either EOL, or out of stock in many places.
Then, AMD has two options - either to stop offering ray-tracing acceleration at all and disable the in-game RT settings in the drivers, or to try to increase the RT performance by an order of magnitude, so it finally catches up Nvidia's RT performance, in which case the same "many many" will start praising RT.
Lol. What a bunch of BS. If you think, that Radeon's RTRT is a gimmick, just look at nVidia's solutions. They've invented a ton and a bunch of tricks/"technologies", that are abuts the scam teritory, just in order to run the ray-traycing at all. On top end cards. Let me know, when they will be able to run the "crutch-less" RT natively. Until then, this is just garbage marketing, to inflate the price of the end product. You can also tell how low end GeForces are RT monsters.
Meamwhile , 7700XT prices in EU ... :kookoo:

View attachment 333739
Same here... Oh, no... it's even worse. Take the EU prices, add the 60-100€ on top, plus 30-40% of taxes, and you'll get about the price here. That's excluding the reseller (distributors are the same) own margins, that they keep forever. There's no way to make them bring prices down. They are so stubborn, that they keep the prices they've bought originally, and never cut them. Even if entire world already has it twice or thrice as cheap. And the worst part, is that they manage to raise prices even higher, as there's no ability to purchase outside. This is worse, than it was during late 90th/early 00. The official distribution is as scammy and greedy as the third party resellers.

Driving stock up 100% in 3 years in no underperformance in no one's book, especially the board members' book, otherwise they would have fired her by now as you kindly pointed out.
Agree. But sadly this success comes at the end-buyer's expense. AMD's success should be disruptive to the intel's an nvidia's monopolies. But it looks like they are steadily try to join the bunch.

I can get a 3080 2nd for 300$ and new one 400$ so no reason for that 7700xt 353 or the 7800xt . 353$ should be the price for 7800xt
Considering that by all specs 7800XT is really 7800 non-XT (RX 6800 scpecs with AI), it should have been at least one tear lower price tag. In reality, it should have been even less, considerng every new generation should have previous gen performance for less and with lower tear. Otherwise there's no advancement and evolution. I mean, the 6800XT should have been 7700XT, not the other way around, where the 7800XT became 7900XT, and so on.
Even taking into account the TSMC price increase even for older nodes, it still doesn't justify the nVidia's level fat exorbitant margins and price making.
 
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I loved this are you expecting a response from AMD's CEO to this question in the forum?
Because she obviously has nothing better to do than to browse the TPU forum! :roll:
 
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@Lisa Su: Do you plan to return the AMD's market share to 30-40%?
Not at the moment. It's not their priority. They have limited access to latest silicon at TSMC, as everybody wants the access, including Intel, alongside Apple, Nvidia, Qualcomm, Broadcom, MediaTek, etc. They have more profitable data center CPUs, APUs and GPUs to attend to, plus contracts for gaming APUs. It's obviously more profitable to dedicate more silicon to client CPUs, especially EPYC and Instinct where margins are crazy than offer it to pesky gamers for 10 or 20 times less money.
 
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Yeah, it's just an awful time to buy a card imo, but obviously buy one if you need one. There is a reason prices on (especially that card) are dropping...I've been saying big depreciation will happen for a while.

I'm not trying to contribute to brand wars (and apologize if it comes across that way) but when I last crunched the numbers it does become mildly confusing how some cards (will) fit.

An interesting card to watch (in terms of general overall market pricing) is the 7900GRE. Since it's such a strange beast, it can fluctuate with the market.

While it makes sense that a 7900xt may only drop so far due to intended market, the 7900GRE is that 'tweener' card that kind of gives an impression of where things should be priced comparatively for value.

A couple weeks ago, TPU posted observational pricing of essentially €543-580.

In my mind, and others may disagree, I think whomever captures that important area stands to do well, and whomever prices scaled off that 'winner' deserves consideration.
However, 7900GRE is not a card I would *personally* buy over either saving money and buying a 7800xt or springing for a 7900xt. Hence, enter Navi 4 (at probably similar pricing).

I often thought bigger Navi 4 would be ~$600, and then perhaps drop to $500 when a $600 Blackwell releases. This makes sense to me as I postulate big navi 4 will be 7800xt/7900xt replacements while 192-bit Blackwell will be direct 7900xt/7900xtx competition. Now, if trends continue, Big Navi 4 will likely be closer to the $500 from the jump, and small Navi 4 considerably under $300.

Where does this leave cards like the 7900xt (which it's too-early-to-call but may jump the threshold line Navi 4 might or not to what I consider "enthusiast"-level perf)? It makes sense at $650 if Navi 4 $600.
Where does that leave the 7800xt? Probably at slightly less than $400, but then what about '8700xt', which will likely perform similar-to-better in raster(/rt?) but perhaps have 12GB instead of 16GB?

It becomes a cluster, for sure. The only thing that will save it IMHO is VERY VERY cheap small Navi 4 pricing. Maybe something like $249-279? That card could drop to 200-229 before EOL.

My recommendation still is quite simple:

If you're going to buy a PS5 pro, buy that. If you're a PC guy and want similar raster performance now, buy a 7800xt (and consider overclocking it for a massive perf/value leap).
If you want higher-end performance (4k/bells and whistles) buy a 7900xt (and overclock it); the next-gen from both AMD/nVIDIA in most 'gamer' budgets will target that raster perf in general.
If you want a 7900xt but it's too expensive, fear the PS5 pro may have features not present in Navi 3, or are hoping N4 makes a leap in RT/upscaling perf/quality while maintaining AMD's value, wait for Navi 4.
If you prefer nVIDIA's feature-set and want what I consider threshold-performance for paying for it, wait for GB205.

The big ? for Blackwell is if the low-end (5070?) part ($600?) will have 12GB or 18GB, likely the higher-end will be 18GB. You know, 5080 18GB 5070 Ti at $900 $800(?).


Where the "Best Value" will land, I'm unsure, but think it's worth waiting. If you're a ~$400-600 shopper that holds onto cards for a while (say until the PS6), I would wait to see how it all shakes out because odds are you want something equal or better than a PS5 or PS5 pro, and if you're stretching your budget for one or the other, you'll get a much better experience for your money in relatively short order.

Maybe the full and/or cut-down top Navi will be 256-bit/16GB and not 12GB. Maybe cut-down (GB205) Blackwell will have 18GB (if nVIDIA learned their lesson) and not 12GB. Maybe the opposite is true.

Maybe Navi 4 can overclock to around stock 4080 performance (and hopefully has 16GB), maybe it can't (and/or has 12GB).

These are all important aspects to the equation for what's the best value in terms of buying/keeping/reselling, and similarly-priced cards (even from the same team) may better fit different uses.

All we know is that PS5 performance (7600XT/4060 Ti 16GB) will have to slip under $300 very soon, and like-wise what I (personally) consider high-end (an overclocked 7900xt) will come down to $500-600.

All of the cards in the middle are fine; like I said: 7800xt will give the raster of a PS5 pro especially if you OC, so will the cut-down version of big Navi 4 (Guess: 7168sp @ 2800mhz, same as PS5P at stock?).

I could understand how someone could make any of those purchases once they become a value they feel is appropriate, just be aware 16GB of RAM is important and Navi 4 *might* bring better RT/FSR, which may or may not be essential to make it a closer 1:1 comparison to the PS5 pro.
 
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