I think the bar chart says it all ... it's kicking 2 x 120mm CLCs to the side of the road w/o any effort that are 2-3 times the cost and twice as loud. It's also short and fits almost any ATC / mATX case.
Of course if you are not overclocking, then can just spend the minimum , but of OCing or running hotter CPUs, how do you ignore 10+C ? A Cryorig H7 with an extra Fan is $45 / The Hyper 212 Evo with extra fan is $46, And the extra fan shouldn't get you more than 1C or so (see here ,,,
https://www.vortez.net/index.php?ct=articles&action=file&id=10754) that's 9 - 10C difference for essentially the same price.
At Price / performance ratio ... to my eyes, nothing comes close. Personally I consider myself best served by being a "hardware whore" .... I tend to go with whomever has the best numbers.... well most of the time.
a) Brand Loyalty (if you have that Door Hanger thingie on bedroom door and logo posters o the wall, gotta stick with the theme (Not my thing, but I can't argue against it).
b) You want flashy lightie bling bling stuff (Not me, ... I just don't see the appeal and find it distracting to the level of annoyance ... if that's ya thang tho, by all means.)
c) You don't want 2 pound weight hanging off ya MoBo (legitimate if you ship / move ya PC often, but compared to the 60 - 70 pounds of clamping force applied by the CPU mount, kinda irrelevant otherwise)
d) You just don't want to look at a big shiny thing (valid enough)
e) Strict $30 budget (Hey, don't want anyone not feeding the cat ... or the kids .. or raising the ire of "she who must be obeyed")
f) You insist on dead silence and custom loop is all that will make ya happy.
g) You have a theme color and you will spend $15 more for a Phanteks Heat Sink as it was color matched to your RAM and MoBo highlights ... my son spent $80 to get an orange one (Build was white with orange highlights ... white and black were $55 then ... red and blue $65). He was gonna switch to the white one but decided on a Swiftech AIO and swaaped out original coolant for orange dy
ed coolant.
h) You want ... well cause ya want what ya want. My wife uses that reasoning all the time .. I have asked her to explain but no luck as yet.
When doing a build, I just give the user a copy of the chart above (as well as few others) and have them tell me what they want. Tend to do the same (TPU charts / links) with many components. Good thginbg Wiz doesn't charge copyright fees