I think that most angry fans are completely missing the point that the Nvidia rep was making. He is not saying DX11 won't matter, he is not saying it is worthless. All that he is saying is that it won't drive sales as much as other factors. Performance and YES GPGPU capabilities. The number of impressed non-gamer crowd is increasing in forums like CGSociety and even youtube yonkies that upload lots of videos everyday. All this people that couldn't care less about gaming, let alone DX11, do find GPGPU quite useful, because it means they can encode their videos twice as fast by just adding an small GPU instead of the Intel IGP most of them have. Don't be naive and pretend that the gaming crowd is anywhere close to that installed base of users wanting some acceleration in video encoding, Photoshop and the like. Nvidia is talking about that. The capable software it's here already and it does make a difference, and much more is coming in the near future. The GPU is going to be more than a mere gaming device and that will sell more cards, simply because as I said the volume of non-gamer crowd is much much bigger than the gamer one. And considering the WoW and Sims crowd, that doesn't even know what DX is to begin with, you can pretty much disqualify half the gamer crowd as people waiting for DX11. At the end of the day only enthusiasts care and know about DX11, and probably only half of them will buy the new cards based on DX11, because we know it will mean squat, at least in first tittles and multi-platform titles. So that leaves us with a number of around 2%. That's the percentage of people that will buy a card caring about DX11. The rest will buy the hardware for something else, but not DX11.