Will all of you just BE QUIET!! Semiaccurate, Bright Side of News, Guru 3D, yadda yadda yadda. What's the common link? NO CONCRETE INFO. The pricing will not be high. Sabre PC website price was a hoax - go check it out. Another techy website with 'sources' revealed it will be very competitive and sold at a huge loss, just to hit ATI's current dominance. The cards wont be appearing in big numbers so hypothetically, a 10000 card run sold at a £200 loss each is only £2 million. Nvidia can easily soak that up. Think about it people - NV have been hit hard - all they have to do is release a good card (which Fermi will be, power draw aside) and sell it competitively. They just need to be seen to be 'in the race'. All the subterfuge over benchmarks is suspect but be realistic, GF100 will perform well. Remember how good the 4870 was and then NV went 'BAM!!' GTX 280. All they do is punch with a bigger glove. I'm a fanATIc now (after converting to two 5850's from a GTX295) but i seriously believe people should stop waving the victory flags. First and foremost, I'm a sad git and i trawl at least 5 or 6 of the major techy sites to garner info. It's not all Black and White dudes. Charlie's still ranting (and he has a 50/50 record so could go either way), BSN* kiss NV's ass a bit too much these days and the other sites play with rumours. TPU is quite neutral and i like this site for that but the forums have too much gossip - like a day out at a nail salon. Wait for the release and the reviews (Personally I'll happily wait for the TPU review). But remember - this is the company that is the power in GFX still. NV might just take a small financial hit just to make a point.