British retailer YoYo Tech, which claims to be "famously first for Fermi", started giving out the pricing of NVIDIA's upcoming enthusiast graphics card, the GeForce GTX 570. The card, according to this retailer, is priced at £299 (GBP), including 17.5% VAT, that's £246.6 excluding it. Direct conversion to USD would yield $384. Based on this, we can garner a guess that the US pricing could be somewhere between US $350 and $400. The GeForce GTX 570 is NVIDIA's upcoming graphics card based on the 40 nm GF110 GPU, it features 480 CUDA cores, and 1280 MB of GDDR5 memory over a 320-bit wide memory interface. More details about the GPU can be read here.