I don't have a lot of faith in streaming games these days... always just seems to fall flat on its face at the starting line.
GeForce Now is interesting, though. As a streaming service... I mean, does anybody expect it to stand up? Nvidia's gonna be the company to really bring game streaming to the forefront? Could they even believe that themselves? I really wonder if they even do. They'll try to make their money on it at least, but I wouldn't be surprised if it mostly existed as a way for people to try RTX first hand, on their RTX servers.
I mean, they do make RTX cards, too. Making graphics cards is a thing they do. Streaming service would have to at least be a lower priority. Unless... they could sell a streaming service that also helps them sell graphics cards.
Or looked at it another way, it's simply brand extension. Another avenue for their RTX moniker to proliferate in. If they don't leave the black and more people get RTX hooked into their reality, and think positively of it in itself, Nvidia still kind of takes a W. The more 'RTX' things people get into, the better things are for the brand.
Even in short term, it still has benefits. Like, say the service sucks and it's a terrible experience... but maybe incidentally you do find the RT stuff is something you want to be able to fully experience. So what do you do? Buy an RTX card. "Man, if I only I could have this for real, without this lag and interruption."
I dunno, this IS Nvidia we're talking about. They could be ambitious enough to think they could have a majorly successful streaming service. But I think even they would need to have a good reason to jump on this now, with the general impression people have of streaming games right now. It's a difficult thing to get people fully interested in. They pick it up, talk about it, and forget about it. So I can only assume there are some different strategy elements to it.