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Google Calls it Quits on Game Streaming, Shutting Down Stadia

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All platform segments of gaming are growing but mobile has grown faster than the others which is why it is #1 today. As a percentage of the total gaming revenue, mobile will outpace PC and console gaming.

It is my belief that mobile gaming will continue to outpace PC gaming and Console gaming but I am indifferent to Mobile gaming. I don't even own a tablet and I never game on my cell phone.
 
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If Google doesn't see a way to hoover up shit loads of personal data, then more than likely the project will die. The only thing that Google has kept alive outside of their core realm of business is YouTube and even they know that it'd be beyond stupid to kill that off. Think about it, GMail is a personal information gold mine; every email is a glimpse into someone's personal thoughts and life. Search is obvious.

The same goes for Facebook. Both companies live and breathe to hoover up personal data to know everything about you.
 
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It is my belief that mobile gaming will continue to outpace PC gaming and Console gaming but I am indifferent to Mobile gaming. I don't even own a tablet and I never game on my cell phone.

Yeah, you're probably not 22 years old either.

How any one specific individual is gaming has very little relevance to the video game industry as a whole. It's what the people in the 13-39 year old group is doing en masse, not what my relatives in their eighties are doing.

It's not just about you.
 
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The writing was plastered on the wall in 3 meter high letters when they shut down their two in-house studio locations in February 2021.

TBH it was plastered on the wall the moment Google announced it. The fundemental culture at Google has zero interest in maintaining things; it's all about making the Next Shiny. Keeping things going and building user bases isn't sexy.
 
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I was actually one of the 7 users on stadia for a while there. I didn’t help them much because I just used it to play Destiny 2, which has cross save and is free to play, so I never spent a dime to Google. I have a 500/500 fiber connection, and my experience was that it was not great on Wi-Fi, but pretty solid on wired. It had a few moments of lag, but having played a shameful amount of Destiny 2 over the years, it really felt about to same to me. I didn’t do competitive multiplayer, but I did strikes and coop events all the time and it played pretty well.

Didn’t google promise to upgrade the host hardware over time as well? IIRC, they were Ryzen+Vega hosts that you connected to. I had a feeling Stadia was doomed since they never announced any upgrades.
 

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Yeah, you're probably not 22 years old either.

How any one specific individual is gaming has very little relevance to the video game industry as a whole. It's what the people in the 13-39 year old group is doing en masse, not what my relatives in their eighties are doing.

It's not just about you.

No. I'm 59 and I've been gaming off and on since I was 18. I never said it was just about me. What I did say is that PC gaming is thriving and will continue to do so. Mobile gaming can grow and grow but that's not going to affect PC gaming continuing to thrive.
 
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As expected, I already knew people were crazy game streaming was actually gonna take off and replace local gaming...
 
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No. I'm 59 and I've been gaming off and on since I was 18. I never said it was just about me. What I did say is that PC gaming is thriving and will continue to do so. Mobile gaming can grow and grow but that's not going to affect PC gaming continuing to thrive.

Mobile gaming definitely affects PC gaming because everyone only has 24 hours in a day. Every hour someone plays a mobile game or console game, they are not playing a PC game. When cloud stream gaming reaches a certain point, some people will say, "Why spend $2000 on a fancy gaming PC when I can just pair a gamepad to my phone, pay for a cloud gaming subscription and cast to my television?"

Ultimately consumers will follow content to wherever it can be found the cheapest and most convenient. For most people that's their phone.

Remember what Steve Jobs said about the original iPhone in 2007: "it's the computer for the rest of us."
 
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Knew this wasnt going to last long. Glad to see it go.
 
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The EGS is next.

I doubt that.

First of all EGS is not a cloud streaming GaaS platform. It's a storefront both for one-time software purchases as well as free-to-play titles. Note the Epic Games is also a publisher as well as a GaaS company (making money off of subscriptions as well as one-time purchases).

Google's primary business is collecting users' online behavior and selling it to advertisers, a completely different business model.

Moreover, Epic Games isn't some shoestring operation. It's about 40% owned by Chinese media giant Tencent Holdings. Now while no company is "too big to fail" I'm guessing that their Chinese equity holders aren't going to let Epic Games flushed down the toilet.

Ignore EGS's weekly freebies, their main focus is to grow properties like Fortnite which provide steady revenue.
 
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The logo is funny, or should I say was funny. Somewhere in the middle between Superman, Specialized and Suzuki.
 

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Ok, who had September '22?
 
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I doubt that.

First of all EGS is not a cloud streaming GaaS platform. It's a storefront both for one-time software purchases as well as free-to-play titles. Note the Epic Games is also a publisher as well as a GaaS company (making money off of subscriptions as well as one-time purchases).

Google's primary business is collecting users' online behavior and selling it to advertisers, a completely different business model.

Moreover, Epic Games isn't some shoestring operation. It's about 40% owned by Chinese media giant Tencent Holdings. Now while no company is "too big to fail" I'm guessing that their Chinese equity holders aren't going to let Epic Games flushed down the toilet.

Ignore EGS's weekly freebies, their main focus is to grow properties like Fortnite which provide steady revenue.

I don't know, for all their successes (like Unreal Engine) they been burning a lot of cash trying to capture market share from Steam with only limited success. At some point something gotta break
 
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TBH it was plastered on the wall the moment Google announced it. The fundemental culture at Google has zero interest in maintaining things; it's all about making the Next Shiny. Keeping things going and building user bases isn't sexy.
I've always said that Google is like a child with a severe case of ADHD. They could be working on something and then... SQUIRREL!!!
 

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Mobile gaming definitely affects PC gaming because everyone only has 24 hours in a day. Every hour someone plays a mobile game or console game, they are not playing a PC game. When cloud stream gaming reaches a certain point, some people will say, "Why spend $2000 on a fancy gaming PC when I can just pair a gamepad to my phone, pay for a cloud gaming subscription and cast to my television?"

Ultimately consumers will follow content to wherever it can be found the cheapest and most convenient. For most people that's their phone.

Remember what Steve Jobs said about the original iPhone in 2007: "it's the computer for the rest of us."

No, mobile gaming has not ever and will not ever affect PC gaming or console gaming for that matter. Hours in the day for leisure are an aside. Most people do mobile gaming while on the go or waiting for something or at work but Mobile gaming and PC gaming are two entirely different animals and are not related. Remember what I said about PC gaming. If it takes a sharp downturn in the future and mobile gaming takes a sharp upturn at the same time then I will admit that I was wrong. I'm not a typical male. I do admit when I was wrong but this conversation between us is off topic so I think we both need to bale out.
 
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Just read too that Google is refunding everyone that purchased Stadia.
 
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I don't know, for all their successes (like Unreal Engine) they been burning a lot of cash trying to capture market share from Steam with only limited success. At some point something gotta break

Epic does not rake in the big bucks from Unreal Engine. They waive Unreal Engine royalties on games that use it until revenue reaches $1 million. If the games are published on the Epic Game Store, they won't collect even if those games are big sellers.

Again, Epic takes a percentage of game sales on the Epic Game Store. This was heavily covered during their litigation with Apple. They aren't giving games away from free. They are also a publisher and thus take a cut of sales from those titles.

Their big play is for GaaS, which in practice translates to ongoing subscriptions, in-game purchases, microtransactions, etc. Fortnite is free to play, they make their money from cosmetics, etc.

My guess is that the PC video game universe can support multiple storefronts. Note that Epic Games has a mobile presence on Android. They had an EGS app on iOS but following their unsuccessful litigation with Apple, the end result is that they got kicked out of the iOS/iPadOS market.

Amusingly, Apple users can still play Fortnite via GeForce NOW both on iDevices as well as Mac.

One of the major factors that has driven Unreal Engine success is its portability: desktop, console, mobile, and VR.
 
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Their big play is for GaaS, which in practice translates to ongoing subscriptions, in-game purchases, microtransactions, etc.
Eww. Yuck.
 
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*laughs in pirate*
 
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Eww. Yuck.

Sorry to break it to you but the world has been walking down this path for years. Music streaming services are pretty much all subscription now.

Netflix has been like that since the DVD-by-mail era. Remember the good ol' days when your Netflix subscription plan determined how many movies you could have checked out at once? You never owned any of the DVDs, you were only renting the content.

Cable TV has been like this for decades, again a monthly subscription, not PPV by individual program. Sports fans in particularly are used to add-on subscriptions for season passes like NFL Sunday Ticket or MLB TV+.

Even productivity software isn't new to this: Microsoft 365, Adobe Cloud, whatever.

The new Oceanic+ app for Apple Watch Ultra will be a subscription. That's not a new concept either, we saw mobile apps like password locker 1Password go from a one-time purchase to a subscription model years ago.

Do you have Amazon Prime? Not much different. Prime is basically Shopping as a Service and incentivizes subscribers to spend more money at Amazon so they are "getting their money's worth." Costco and Sam's Club memberships are similar.

Even your cellular plan is likely a subscription. You know you can still get PAYG (Pay As You Go) cellular service and only pay for what you use, right?
 
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Oh, I get it. However, I see Microsoft 365 as different from the others. With Microsoft 365, you're really paying for the 1 TB of OneDrive storage (or in the case of the family plan, 6 TBs with 1 TB being dished out for each user). The Office suite itself ends up just being the cherry atop the OneDrive sundae.
 
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Well .. I always knew this was unfeasible and a stupid investment. I wonder how a multi-billion dollar company makes such aimless decisions
Nah, try why would a TRILLION dollar company makes such aimless decisions?

NVIDIA's GFNow is worst, though, and they definitely don't have the deep-pockets compared to Google but NVIDIA do architect the most costly part of the hardware though.

GFN demise soon?! :laugh:
 
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Google’s Phil Harrison told employees of Stadia’s shutdown minutes before the public

Hi everyone,

We’ll be having a Stadia team meeting today, September 29th at 8:30 AM PT to share some important updates with everyone. Apologies for the short notice — we would appreciate it if you can please prioritise attending this meeting, or check in with your manager afterwards if you can’t make it. Details have been added to your calendars. This will be a virtual-only meeting, so please feel free to join from wherever you’re working today.

Best,

Phil
 
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