Some of the boards seem a bit expensive though. E.g. the Asrock Z77-Extreme4 is only 115€, while the new Asrock Z87-Extreme4 is 185€. But MSI have some nice boards that aren't too expensive. Asus-boards are just so ugly, that I can't make myself buy one. Gigabyte boards are a bit costly too, the Z87X-UD3, which used to be lower-end, now costs 170€.