I'm an enthusiast. Of course I agree. However, like I said, what WE do, isn't what everyone does. Talking to local people from 18-24, most use their smart phones. About 60% own a game console. about 70% have a PC. 100% have a smart phone. Not ONE of them uses consoles for anything but gaming. Not even movie watching..Netflix up here sucks, and we all get better service via our cable providers. I get Netflix on my cable box. Those that own a PC...still sit on the couch, phone in hand, usually texting, and then browsing and doing other stuff on the phone between texts. That's just a small sampling of the market. It doesn't denote what everyone does with their devices. That's just who I talk to. Talk to my wife, her friends and such all have PCs, 15% have consoles, 90% have PCs. 100% have a smartphone. The market is a wide and varied place, where there truly is no "standard" by which anyone uses their devices. Period. How many billions of people are on the planet? And they all use their devices like you do? I think not...and I know better. Looking at the big picture, there's much reason for AMD to only release new GPUs for that most popular markets, and those are smartphones, and consoles. Consoles they have taken care of...but smartphones...that's NVidia's turf. I would like to see AMD there, too.