The word "rape" is being thrown around quite a bit here. It's completely pointless to use it, people that have bought nVidia's cards wanted them, otherwise they'd have sprung for AMD. nVidia charges a premium for their GPU's. I don't care. If I felt the value I got out of a card was worth the price I would buy it. I jumped to ATI when the 5870 launched, and I'm still pleased by its performance (not for long) and I am just as likely to return to nVidia as I am to snag an AMD card (which is likely; price to performance) when I build my new PC. The ATI/AMD v. nVidia debate is stale, whether talking performance or price. Get what you want. Don't bring rape into it, rape is a horrible thing.