NVIDIA Possibly Flags Off the RTX 40-series Hype Train with "Project Beyond"

[btarunr]

NVIDIA in a cryptic tweet earlier this morning (evening September 7 in the US); teased something it calls "Project Beyond," with no further description. It comes with an animation showing a bunch of green rays projecting outward. We're inclined to believe Project Beyond is a marketing campaign leading up to the launch of the next-generation GeForce RTX 40-series "Ada" graphics cards, given that it was tweeted from the NVIDIA GeForce handle, and not the main NVIDIA (corporate) handle. Intel used a similar overarching marketing campaign for the Arc "Alchemist" series, under "Odyssey." We should hear a lot more about NVIDIA's Project Beyond at the GTC conference slated for a little later this month.

Update 11:49 UTC: We're learning that NVIDIA is planning a GeForce-exclusive event on September 20.



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[Bwaze]

#BeyondYourFinancialReach.

 

[Steevo]

#BeyondvisableRTX cause F the competition Ray Tracing, these concrete barriers aren’t going to render themselves!

 

[nguyen]

2x the performance of 3090 sounds good, bring it out Nvidia

 

[1d10t]

Could be many things, #ProjectBeyondsaneprice, #ProjectBeyondcurrentpowersupply, #ProjectBeyondsummer.

 

[ratirt]

ProjectBeyond sanity. 2xperformance 10xmoney 100xpower consumption

 

[Bwaze]

#ProjectBeyondcurrentpowersupply.

I tend to forget my 750 W PSU is barely enough for 5900X, RTX 3800 and water cooling.

 

[ixi]

2x the performance of 3090 sounds good, bring it out Nvidia

Yep, i do hope there will be huge leap. Waiting on amd as well.

 

[wolf]

Bring on the hype train, time to see some teasers of the real products, rather than months of kopite7kimi leaks and all the hilariously original jokes about power requirements and price from all the comedians out there.

Oh lets not forget all the people that own crystal balls too, I can only hope to one day achieve their level of clairvoyance.

 

[ModEl4]

Maybe it's just related to Ada launch but something is off.
"Project" doesn't corelate well with just another launch of new Nvidia generation of GPUs.
"Project" sounds something Nvidia is working for a long time and has far reaching influence in the realtime graphics field in general.
And "beyond" sounds like that it achieves or aspire to achieve the first step for something that what current technology just can't touch.
It should be a new revolutionary technology feature that starting with Ada can be realized.
The obvious way to interpret it, is rays (green color for Nvidia if course) and say it's a realtime pathtracing implementation or something similar.
To me it looks like something is born/created out of a big bang (the Green bang, you heard it here first lol), so probably AI based acceleration of some kind (geometry, post effect, frame interpolation it could be many things, if it's frame interpolation AMD will have trouble but I doubt).

 

[ixi]

Maybe it's just related to Ada launch but something is off.
"Project" doesn't corelate well with just another launch of new Nvidia generation of GPUs.
"Project" sounds something Nvidia is working for a long time and has far reaching influence in the realtime graphics field in general.
And "beyond" sounds like that it achieves or aspire to achieve the first step for something that what current technology just can't touch.
It should be a new revolutionary technology feature that starting with Ada can be realized.
The obvious way to interpret it, is rays (green color for Nvidia if course) and say it's a realtime pathtracing implementation or something similar.
To me it looks like something is born/created out of a big bang (the Green bang, you heard it here first lol), so probably AI based acceleration of some kind (geometry, post effect, frame interpolation it could be many things, if it's frame interpolation AMD will have trouble but I doubt).

Nvidia CPU, noice.

 

[Xaled]

#BeyondYourReachAsWeWillReleaseCardWithLimitedAvailabilityAndWillHandThemToScalpersFirst

 

[ModEl4]

Nvidia CPU, noice.

I like the way you're thinking, but why stop there, a whole new platform to compete in the client PC space also.
In that tone, let's throw out there the scenario that we may have a new player in the console space, Nvidia has the technology side in both hardware and software side, it has the developer/publisher relationship and they found a way to fund it using the current partners (ASUS/MSI/GB etc) by offer them competitive platform pricing and most importantly a game sales royalty percentage split incentive, lol!

 

[Vayra86]

Maybe it's just related to Ada launch but something is off.
"Project" doesn't corelate well with just another launch of new Nvidia generation of GPUs.
"Project" sounds something Nvidia is working for a long time and has far reaching influence in the realtime graphics field in general.
And "beyond" sounds like that it achieves or aspire to achieve the first step for something that what current technology just can't touch.
It should be a new revolutionary technology feature that starting with Ada can be realized.
The obvious way to interpret it, is rays (green color for Nvidia if course) and say it's a realtime pathtracing implementation or something similar.
To me it looks like something is born/created out of a big bang (the Green bang, you heard it here first lol), so probably AI based acceleration of some kind (geometry, post effect, frame interpolation it could be many things, if it's frame interpolation AMD will have trouble but I doubt).

Or just another gen of RT cores, and this time 'its really going to happen guyzzz'!!

We might actually see some REAL RT. NO REALLY. ITS ON RAAA
And numerous X'es, also.

I'm rather mildly excited, hype is somewhere out there in the junkyard sleeping with hopes and dreams. What I do know is that we're still in the midst of the PS5 gen and not at the start of a new one ushering in new games on new hardware. So there's that, I'm not seeing how anything revolutionary should make any kind of revolutionary change on the GPU market tbh.

The marketing just works, at least.

I like the way you're thinking, but why stop there, a whole new platform to compete in the client PC space also.
In that tone, let's throw out there the scenario that we may have a new player in the console space, Nvidia has the technology side in both hardware and software side, it has the developer/publisher relationship and they found a way to fund it using the current partners (ASUS/MSI/GB etc) by offer them competitive platform pricing and most importantly a game sales royalty percentage split incentive, lol!

Mhm yeah now I know you're just drunk

We're at the start of recession.

 

[Ferrum Master]

Tiled MCM type of GPU?

 

[ModEl4]

Or just another gen of RT cores, and this time 'its really going to happen guyzzz'!!

We might actually see some REAL RT. NO REALLY. ITS ON RAAA
And numerous X'es, also.

I'm rather mildly excited, hype is somewhere out there in the junkyard sleeping with hopes and dreams. What I do know is that we're still in the midst of the PS5 gen and not at the start of a new one ushering in new games on new hardware. So there's that, I'm not seeing how anything revolutionary should make any kind of revolutionary change on the GPU market tbh.

The marketing just works, at least.

100% true, if it needs considerable developer investment in time and/or money.
But if it is nearly transparent to developer or has similar cost in time and money as a RTX or DLSS implementation had, it's not out of the realm of possibility.
One can dream, right?

Mhm yeah now I know you're just drunk

We're at the start of recession.

I guess you don't like like my tongue-in-cheek humour?

 

[Fatalfury]

#BeyondMSRP

 

[Dragokar]

It is gonna be top dogs first so that we cant have below 350€/$ cards.

 

[qubit]

"Today, NVIDIA releases their 40 series cards, with their top model 4090 Ti priced at a very reasonable £800". Yay, gonna rush out and buy one!

Then, I woke up.

 

[ZoneDymo]

to the stars and #projectbeyond

 

[P4-630]

to the stars and #projectbeyond

#ImReady

 

[ppn]

Sep 20 to be precise. can't wait for the 4K144 monster the 4090.

 

[Dimitriman]

Project Beyond your Budget is about right.

 

[aciDev]

Wow! Nvidia is preparing to collect your money!

 

[robert3892]

More than likely this is for the introduction of enterprise and business GPUs first.