Actually based on the results it clearly lost. It won based on Aero not IQ (which you did quote, thanks). But for those that don't know a thing about tweaking their monitor or making the proper calibrated adjustments ATI is the clear winner right out the box
Image 1: Casino Royale 1hr 15m 09s = ATI
Image 2: Casino Royale 1hr 58m 12s = ATI
Image 3: Casino Royale 19m 27s = Nvidia
Image 4: Planet Earth, Fresh Water 4m 40s = Nvidia
Image 5: Planet Earth, Fresh Water 14m 20s = ATI
Image 6: Planet Earth, Fresh Water 25m 16s = ATI
After the IQ review the author then goes and tweak Nvidia standard settings in an attempt to make it look as good as ATI which wasn't touched. This alone clearly tells you that ATI is the winner here

. When they did attempt to tweak PureVideo there were negative side effects that impacted IQ negatively (read the article). Which is why I disagree with his conclusion. He failed to properly weigh that when he came to his conclusion.
Before I started to read the article I first compared all the images, so I wasn't influenced by the autor's opinions. Well, this were my findings:
- None of the two were the best and the best IQ should be somewhere in between the two cards. Thus both needed a lot of tweaking. This is common, IMO you can't even start talking about IQ if you don't calibrate each card, monitor, etc.
- This review was showing almost the oposite situation that I had seen when I did my own comparison some months ago. Back then Ati colors where warmer and Nvidia's where more dull but maybe a little bit more natural. None where the best, again a mix of the two was probably the best solution. Interestingly, I have to say that after installing the latest drivers this month, I noticed a much more warmer and saturated image in some Galactica episodes, and I had to recalibrate the color settings although they were exactly where I left them. I just thought that the color in Galactica was a lot warmer than the rest of videos I had watched before. After testing other videos today, it seems that Nvidia has changed the default color settings.
After reading what they say, one thing is clear none of the two have the best IQ. Nvidia is enhancing blacks and Ati enhanced cyan in an attempt to create more natural feeling. Both have their benefits, but both fail in othe areas.
If there is one certainty in that article, that is that, though different, none of the two are better than the other. They show a different picture but none show the best picture, which would be in middle ground between them.
Another interesting thing that I found about the article, has nothing to do with the article itself, but with the use that people give to the articles trying to make their point true. And just how biased they are. Yeah, I'm pointing at you this time EastCoasthandle! In the conclusion of the article we can read:
It would be fair to say that the image quality we obtained from ATI and Nvidia hardware has given us a lot to think about. On one hand we have ATI with a superior level of detail; on the other we have Nvidia with much more intense and realistic colour, not only on skin but many areas of scenery too.
Image quality is much closer between the two due to both having good and bad points. Clearly with some time and patience it would be possible to work out the best settings for each card, but we should be much closer to perfection at default settings than we are. In reality, the best image is probably somewhere in between the two produced. If we had to choose one as our preference, overall it would probably be Nvidia as much of the detail issues could be fixed by an increase in brightness rather than significant work to get skin tone correct on ATI.
The only thing clear is that THEY are giving the win to Nvidia, if they had give it to anyone. because you just need some minor tweaks to reach to the "perfection", while you need more hard tweaking on the Ati card.
But we can easily conclude by the article that both have the same IQ. None are perfect but both differe from the perfect image more or less to the same extent. Of course those discrepancies can affect the personal preference of people, but they don't let space for such claims as "Ati has clearly the best IQ" or "I recommend you buy Ati becausse it has better IQ". Image quality is not an objective purchase decision argument anymore, every extense review demostrates that, period.
*I will add the link to the OP.