maybe for you, but not the rest of the planet.
dont mistake companies putting big drives in there rigs, so they can list "more", the same way it is with samsung/apple,
with users actually using it.
maybe a third of all my customers had drives more than 20% filled (1tb hdd).
I don't shoot much video these days but I still have tons of 1080p and some 4K source and it's all parked in external drives.
For sure, there are plenty of people shooting 4K these days, look at all those social media influencers, YouTubers, whatever.
It's no surprise that your customers don't have a lot of data to store. That's a completely different audience. A lot of "adults" (meaning business professionals) probably aren't recording their vacations or skateboarding sessions.
When I worked in the corporate world, my Dell Optiplex started with a 64GB boot SSD and most of my work documents lived on the network; there was no secondary drive on the system. A couple of years before I left that company in 2018 the IT department upgraded that computer to a 128GB SSD. So yeah, I'm perfectly aware that your typical cubicle slave doesn't need terabyte storage.
But those marketing folks shooting and publishing videos on the corporate website? Well, one terabyte isn't going to last long. Hell, how much space does one RAW image file from a dSLR take?
So your customer base is only a subset of the totality of computer users many of whom (especially younger generation) are generating HUGE amounts of data.
Trust me, I'm an old fart but I am perfectly aware that not everyone is just using Excel, Word, e-mail client, and a web browser on their computers even if that's mostly what I do today and what I did in the corporate world.
Hell, we already know that kids use more computing/network resources than their parents.
Remember, if people weren't generating huge amounts of data, we'd all be pretty happy using smartphones with 32GB or 64GB of storage. While the iPhone 13 Pro was the first Apple model to offer 1TB storage, it was the iPhone XS (released 2018) that offered 512GB of storage. So this isn't really uncommon.
Oh, and that skateboarding video example? Well, there's the cellphone footage. Oh but the video has different angles? Maybe more than one cellphone? An old device? Maybe footage from your spectating buddies? And a GoPro helmet cam or board cam? And is the skater going to quickly turn off all of their cameras after every trick or just keep everything running?
HDR? Isn't that two extra bits?
And guess what? Data is going to keep getting larger and more commonplace. In a few years, a similar Q&A thread might mention 18TB or 24TB drives because people started shooting 8K HDR video on their smartphones. We know it's coming.
Correct me if I'm wrong but won't 8K video require four times more storage than 4K video (if compressed the same amount)?
The data storage explosion isn't being created by ordinary office workers carrying out mundane corporate tasks.
It began when Joe Consumer started being a digital content creator. The era of the early adopters wasn't a couple of years ago. It was in the mid-2000s when people started uploading content to services like pre-Yahoo Flickr (2004) and pre-Google YouTube (2005). And later pre-Meta Instagram (2010).
And I admit that as a cubicle slave I never installed games on my work PC like this
Which PC game is going to take up the biggest slice of your hard drive? These are. Here are the ten biggest PC games according to their file size.
gamerant.com
or
Now these are some mega file directories. Phwoar!
www.pcgamer.com
And some of those can be modded with things like high-resolution textures.